Roadmap to Referrals

There are three big - or key - referral strategies you need to put in place this year. You don't need to put them all in place at one time but by the end of the year, or by the end of 2nd Quarter, make it a goal to have all three of these in place. The three strategies are separate strategies but overlap in a few ways allowing you to have  truly referable business. The strategies are: 1. More refe...

If you want more referrals this year, you should know where you are starting from.  When you set the wrong referral goals, you focus on the wrong strategies or worse - abandon some good intentions that weren't set up correctly.  What you do this year to generate referrals starts with where you are and where you plan to go. In this episode, #186, I break down how to calculate your referral explosio...

To wrap up our final episode in our Reverse Goal Setting process and series, I interview Bryan McFarland of 3x5 Life.  He created a really cool, super simple tool to help you stay on track. 3x5 Life is daily productivity cards to keep track of your tasks & celebrate your wins. This one tool might help you make space for your goals because for you to accomplish them, you need to make time to work o...

Five hundred twenty-five thousands six hundred minutes... the measure of year. (How many of you just busted out singing the Rent musical song?)  Sometimes a year feels long, sometimes it races by. What you need to consider now - and put into place - is the type of support your goals need. If you followed the Reverse Goal Setting process you have your 5 year vision mapped out along with your 3 year...

Have you ever heard the saying, "I can tell a multitasker - who struggles to finish things - by the number of open tabs they have."  Open tabs meaning the row of things open on their computer - browsers, files, spreadsheets, software.  The same can be said about goals.  If you start all of your goals on January 1, you immediately set yourself up for failure. You need a finishing strategy that work...

Looking at things from a reverse perspective is powerful. That's one of the driving forces as to why my Reverse Goal Setting process has worked for so many over the years.  When you reverse them, you give them better meaning, a deeper why, a chance at becoming a finished goal.  In this episode I'll provide the 3 steps to the Reverse Goal Setting process.  Join me.  All resources - like the live Re...

For the next few weeks, we'll be diving into our annual goals process. It's become an annual tradition which I look forward to because I don't think - as business owners - we focus enough on what it takes to make our goals a reality.  Setting them is easy - going through the goal setting process is the easy part.  Accomplishing them is a different story. So to kick off this series, we're diving in...

We're taught there are no dumb questions except the one not asked. But why do some of us struggle to believe that?  Why do some struggle to ask the questions they need answers to?  I love being asked questions by listeners of this podcast, readers of my book, audience members from my presentations, members of the Referrals Without Asking community and - of course - by my clients. This Q&A episode...

Do me a favor... when you think about ending the year referral stronger think longer term than just the next 45 days.  Think about how what you do now could have an impact on next year and the next five years.  Specifically what you can do now and through the next year to make your business more referable. That's the key and where you really need to focus if you want more referrals.  That's how yo...

Finally... we've arrived with our 5th Secret Weapons of generating referrals without asking!  Remember, you need all 5 of these secret weapons and now that you know them - it's time to execute on them.  And now they are no longer secrets, you have work to do! Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/178 . 

Now we tackle the 4th secret weapon you need to receive referrals without asking.  Remember - all 5 of these secret weapons work together in concert.  So this one is just as important as the other 4!  Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/177.

What's most important to remember with this series on the 5 Secret Weapons you need to generate referrals without asking is that you need ALL 5.  Not just one or three but all five of them working together.  So here we go with Secret Weapon #3! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/176.

Last week on episode #174 we dove into Secret Weapon #1 of being able to generate referrals without asking.  Now we are unpacking Secret Weapon #2... join us to learn what's the 2nd out of 5 MUSTS for receiving referrals without asking. Links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/175 . 

I know for some - the idea of generating referrals without asking may sound far fetched (it's not). So let's assume you want referrals without asking, or at least you are interested in knowing more. If that's the case, then you need to know how the parts work and how they work together.  I call them the 5 secret weapons. Okay, okay they aren't really secret since this is what I teach but I wanted...

As a former productivity and business coach, I've seen the inside of many, many businesses. AND I've seen how those owners run their businesses.  One of the biggest roadblocks to loving being a business owner is how we manage our days, how we respect our time. In this episode I share two productivity musts - two of my favorite - that help me get it all done while still allowing me to be an ever pr...

How do you know which decisions to make as your business grows, particularly as you hit specific milestones? If you have a great first year, what do you need to do to continue the right momentum?  I talk to Rick McDermott, an IP attorney who started his solo law firm just 3 years ago.  After a successful first year in business, his was driven to capitalize on the success but also put systems and p...

There are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer.  This final layer is all about Networking.  You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time).  And you need to know how to flip almost referrals into referrals.  If you need to download the "layers" PDF to have th...

Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas.  (I call these my zones of genius... curious what your zones are?)  We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your network know about you and about being top of m...

September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data.  After you've done that you need to do one very important thing first before analyzing your...

Changing our mindset, beliefs and the way we do business can be tough.  Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of how you do business or how you choose NOT to do...

If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier.  What makes that worse is what we don't focus on today, typically we don't feel until months later.  In my many conversations with business owners who know they should put th...

The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly.  Maybe you need all 4 lessons or only one, but I guarantee...

We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to receive referrals from your clients.  You can find t...

The time has arrived.  It's time to take a really good look at your current Client Experience (CX).  To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX.  To make this process easier for you, you can down...

When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier.  In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on.   Resources mentioned in this episode can be found on the show...