Roadmap to Referrals

Welcome to our Summer Series! This year we are going to focus on business development. Sales, business growth, and how you make your money are just a few of the things we will be covering over the next few weeks as we dive into all things business development. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/212    

In this episode, I'll be walking you through a few key points about this science. You will get to hear about the specific method I use to generate referrals and get a better understanding of how it works. You'll also get the full breakdown of how science influences my strategy and learn three specific keys to generating referrals naturally. Resources and links mentioned in this episode can be foun...

First, we will be discussing the benefit of creating unique thank you cards for your referral sources to encourage them to refer you again. I will also explain what makes a touchpoint meaningful and powerful enough to encourage referrals in the future without coming across as over-the-top or a bribe. Next, we will discuss the different stages clients go through and the various touchpoints that wil...

Think of the beginning of your business, that very first year. Now imagine that you were able to triple it within the first two years of running it. Wouldn't that be incredible? In this episode, I will be talking to my client, Angela Cisneros, about how she did just that. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/209  

Making mistakes is unfortunately a big part of life. If you're a business owner, making mistakes is an important part of that too. However, if there is a way for me to prevent you from making the same mistakes others have made, then I want to help you as best as I can. So, in this episode, I will be sharing common mistakes referral ninja beginners make and how you can avoid them in the future. Res...

Referral-proofing your business is a little bit like weatherproofing your home. You're trying to keep the less desirable things out and the more desirable things in, but ultimately, it's all about protection. In this episode, I am going to be sharing two very impactful client stories that come to mind when I think about referral-proofing your business, and three ways to referral-proof your busines...

Oh, the networking group. They can be the fishing net that feeds you—or the dreaded time drain where you question its very existence. Have you ever been in that boat? If you've ever thought about building your own networking group because the available networking groups in your area just aren't working for you, then this episode is for you. Resources and links mentioned in this episode can be foun...

When you generate referrals naturally, you get to avoid manipulation, incentivizing, and of course, the actual ask. However, when I tell people not to ask for referrals, they often pause and ask for more information. So, that is exactly what I will be giving you today. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/205   

Today we're talking all about everybody's favorite topic: metrics! No matter how much you love (or loathe) metrics, get ready to dive into them because they are such an important piece for any small business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/204

So what exactly do we mean when we talk about your business's communities—and how can we break them down so that we can make decisions based on them? That's what we will be discussing in this episode. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/203  

Businesses thrive or die based on the communities they surround themselves with. So, have you ever thought about your business's communities? Communities are all about connections. Without these solid connections, it can be hard to keep your business growing. Erica Young is a life-long observer and student of networks. She brings those learnings to Anthemis as the Head of Community and Network and...

All businesses evolve in some way. What you offer, how you offer your services, what your area of expertise is—we all level up, get clarification, and grow. It's inevitable that at some point in your business ownership journey, your business will change. It can be frightening when you are in the thick of it, but it's an important process for you to undertake. So, how can you recognize when you and...

We made it to 200 episodes of the Roadmap to Grow Your Business Podcast, and I am so excited to be celebrating with you today! Thank you so much for all of your support throughout the years and for tuning in to the podcast each week. Now, when you hit a big milestone like this, the question becomes: how should we celebrate? Find out in this episode. Resources and links mentioned in this episode ca...

Today Naomi is back for part two of the conversation, where she will be sharing the number one trap that we might fall into when growing our businesses—based on our personality types. (Remember, if you want to take the Myers-Briggs assessment, you can visit her website Brand Whisperers.) Make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page at  www...

Naomi Gora works as a brand agency that uses personality to identify how you are best likely to run a business, as well as the marketing channels you might deploy. She uses the Myers-Briggs personality assessment (those four-letter codes) to unlock cognitive functions of how you best operate. Listen in as she breaks down the five personality types by grouping the Myers-Briggs personality assessmen...

Do you ever feel like there are parts of your business that are going amazingly well? Things are happening in a way that feels good—in fact, it makes your heart sing. On the other hand, there are some things in your business that you know could use a little more time and attention. Well, you're not alone. We're all like that. However, there is a strategy that I use to help me figure out the gaps f...

We're all looking for momentum in our business. Sometimes it's momentum just to get our day started, other times it's momentum to push through on a big project. It could also be momentum to take the next big leap, which can be scary. So, how do you find your momentum? Listen in to find out! Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall...

The word "busy" has a heaviness and social definition to it that we used to wear as a badge of honor. Now, however, we are a little more clued into the fact that being busy isn't necessarily a sustainable or good thing. For many people, it is simply a matter of feeling out of control when it comes to how they are spending their time. So, today I will be sharing how I regain control of the "control...

Today is a very fun episode, as we are going to be talking to a client of mine, Joey Vitale. He is an international speaker and business consultant, and he's constantly showing up in an inspiring way. In this episode, we will be discussing business protection and referral success. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/194  ...

Is having someone share your content, service or offerings the same as asking for referrals? In my opinion, it all comes down to personal preference. So, to help you determine yours, I will be defining both scenarios.  Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/193    

In this episode, I want to address the use of "referrals" in people's marketing to get your attention in order to follow their strategies or do business with them. Oftentimes it will be a company using that word as clickbait to get you to look at their business simply because using the word "referrals" has a lot of power. Resources and links mentioned in this episode can be found on the show notes...

Have you ever given any thought to what you actually control with referrals? Do you think you control desire or opportunity? In this episode, I will be sharing the surprising answer to this question. Resources and links mentioned in this episode can be found on the show notes page at  www.staceybrownrandall.com/191   

The impact of customer referrals is undeniable. It's an underutilized tool that will help you acquire new customers without making a big dent in your marketing budget. However, there are many questions circulating around how to incentivize the clients who are bringing in referrals—and how to build the right outreach for your clients. So, in this episode, I will be answering these questions and mor...

Do you ever wonder what it's like to operate a referable business and what it takes to get it there?  How about hearing from a business owner who did it and is continuing to do it year in and year out. So join me for this episode as I talk to attorney Katherine Taylor about how she built her referable business.   Resources and links mentioned in this episode can be found on the show notes page at...

Do you know with precise clarity WHY you are referred? And I don't mean for the problem you solve.  Your competitors solve the same problem as you... so why do your referral sources pick you to refer to?  In this episode I'll explain why this matters (so very much) and how to find out why you are referred.  Yes, I even give you the exact words to say.   Resources mentioned in this episode can be f...