Remarkable Content with Ian Faison

The story was always there. It just took the right storytellers to find it. That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case studies in brand building, and what it teaches us about storytelling, category creation, and why the best pr...

What if your most loyal customers were doing your marketing for you? Taylor Swift doesn’t just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They tell everyone. Phyllis Rothschild, CMO of Pete & Gerry’s Organics, joins us to unpack what B2B marketers can learn from Taylor Swift’s Easter egg playboo...

Have you ever seen Schitt’s Creek? No? You really need to watch it. That’s advocacy. And it’s older than marketing itself - somebody took a bite of something and said, “You gotta try this.” Jason Grunberg, CMO of Forter, didn’t watch the show until he got sick and had nothing else to do. By the time he was better, he was binge-watching instead of resting. In this episode, he breaks down what Schit...

Nope. Yep. Nope. Yep. Everybody got choices? Chipotle didn't just sell burritos - they rebuilt trust with two or three words and some really clear visuals. No freezers. No can openers. No microwaves. Just a brand that went back to its roots and dared to say one thing loudly instead of everything at once. In this episode, we dig into what B2B marketers can learn from Chipotle's "For Real" campaign...

18 minutes. One idea. No call to action. And somehow, one of the most trusted brands in the world. TED didn't build its reputation by saying more — it built it by saying less, better. The format was the brand. The editing was the strategy. And the trust was earned before a single word was spoken. In this episode, we unpack what that means for B2B marketers with the help of our special guest Varun...

A $3 million movie. Two big-budget remakes. And somehow, the original still wins. Fifty years later, kids who've seen all three versions of Willy Wonka & the Chocolate Factory keep coming back to the 1971 film, not because it has better effects, but because it was built on something the others weren't. In this episode, we break down what that something is with the help of our special guest Kevin R...

Standards shape industries, but tastemakers decide what those standards are. That’s the real lesson from The Devil Wears Prada . What looks like a simple workplace story is really about judgment, brand influence, and how standards shape decisions for years. In this episode, we break down the marketing lessons behind the film with the help of our special guest Ritu Kapoor, Fractional CMO & Ex-CMO a...

Big launches happen all the time. Very few turn into movements. That’s what makes the Barbie movie such a powerful case study. What could’ve been a simple movie launch turned into a full-blown cultural takeover. In this episode, we break down the marketing strategy behind it with the help of our special guest Rekha Srivatsan, SVP & CMO at Tableau. Together, we explore what B2B leaders can learn fr...

It’s easy for B2B marketing to sound interchangeable. That’s why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episode, we unpack the B2B marketing lessons behind two of the world’s most iconic brands with the help of o...

Most B2B brands want to stand out, but they end up blending in by trying to look more professional and more polished than everyone else. The result is marketing that’s safe and completely forgettable. That’s why Snoop Dogg is such a powerful case study. Behind his music, reinventions, and cultural ubiquity is a masterclass in relevance. In this episode, we break down Snoop’s B2B marketing lessons...

Most B2B marketing fails for one simple reason: it forgets how persuasion actually works. That’s why Mad Men still hits. Beneath the suits, pitches, and personal drama, it’s a masterclass in what actually moves people. In this episode, we break down its B2B marketing takeaways with the help of our special guest  Fahad Muhammad, Former VP of Marketing at TealBook. Together, we explore why fundament...

Some of the most powerful ideas in marketing don’t come from marketing at all. They come from stories that refuse to play it safe. That’s the lesson of Dune , the sci-fi epic once considered unfilmable and now one of the most successful franchises of the decade. In this episode, we break down its marketing lessons with the help of our special guest Madhav Bhandari, Head of Marketing at Storylane....

Everybody talks about creativity, but very few are willing to measure it. The real advantage comes from combining imagination with obsession. That’s the lesson of MrBeast, the YouTube creator who turned data-driven storytelling into one of the most powerful media brands in the world. In this episode, we explore his marketing playbook with the help of our special guest Rodrigo Fontes, VP of Marketi...

Reality TV isn’t just weekend entertainment. It’s a blueprint for brand building. That’s the lesson of Summer House , Bravo’s long-running hit that turns everyday interactions into year-round engagement. In this episode, we break down its marketing lessons with the help of our special guest Kelly Cheng, Chief Marketing Officer at Goldcast. Together, we explore what B2B marketers can learn from pla...

Every marketer wants to create a campaign that cuts through, but most B2B brands try to do it with more spend, more channels, and more polish. The real lever is simpler: say something people actually feel. That’s the lesson of Oura Ring’s ‘Give Us a Finger,’ a campaign that nailed cultural timing, sharp copy, and product-specific boldness without losing its soul. In this episode, we explore its B2...

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations. They explore Emily’s concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment. Key Takeaways Marketing teams need more generalists who can connect strategy, crea...

Most B2B brands think growth comes from turning everything up: more campaigns, more hustle, more competitive swagger. But the brands people actually follow know when to slow down, tune out the noise, and get real. That’s the unexpected lesson of KPop Demon Hunters , a movie that uses K-pop stardom, rivalry, and emotional honesty to show what makes an audience stay loyal. In this episode, we break...

Sometimes the biggest creative breakthroughs start with a mistake, and no one proves that better than Massimo Bottura. The three-Michelin-star chef behind some of the world’s most iconic dishes built his reputation on turning accidents, constraints, and tradition itself into something entirely new. In this episode, we break down his marketing lessons with the help of our special guest Abel Grünfel...

Restoring a 250-year-old farmhouse isn’t just a renovation project. It’s a blueprint for modern marketing. That’s the lesson from Jean-Christophe Pitié, Chief Marketing and Chief Partner Officer at Contentsquare, who’s spent the last five years bringing new life to a centuries-old home outside Paris. In this episode, we break down the marketing lessons hidden in his restoration journey. Together,...

Everybody loves a good origin story, but not every story is worth retelling. The real skill is knowing when to evolve, not repeat. That’s the lesson of Andor , the Star Wars series that turned subtle storytelling into a strategy for lasting relevance. In this episode, we explore its B2B marketing takeaways with the help of our special guest Rachel Sterling, CMO of Identity Digital.  Together, we b...

Real strength isn’t flashy. It’s earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins. That’s the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Market...

A great marketing engine doesn’t run in a straight line. It spins, gathers speed, and builds momentum with every turn. That’s the lesson of the flywheel, a framework that transforms scattered marketing efforts into a self-sustaining system of growth. In this episode, we explore how to turn that theory into reality with Nataly Kelly, Chief Marketing Officer at Zappi. Together, we unpack what B2B ma...

Survival isn’t just for dystopian dramas. The best B2B marketing strategies demand experimentation, curiosity, and the ability to outlast weaker ideas. That’s the lesson of Squid Game , the global phenomenon where only the strongest contestants made it through each round. In this episode, we explore its marketing parallels with the help of our special guest Scott Leatherman, Chief Marketing Office...

The New York Times isn’t just a newspaper; it’s a cultural institution, a daily habit, and a brand that has reinvented itself for every generation.  That’s why in this episode, we’re taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX. Together, we explore what B2B marketers can learn from building credibility into daily routines...

Penn State Football isn’t just a sport; it’s a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing. That’s why in this episode, we’re taking lessons from Penn State’s legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us. Together, we explore what B2B marketers can learn from building a brand p...