Real Estate Staging Association

Welcome to Stager Talk, the podcast where the staging industry meets expert insights! In this episode, Shell Brodnax sits down with Dr. Kent Wessinger, a globally recognized researcher specializing in younger generation engagement and retention. With insights from over 51,000 voices, Dr. Kent reveals actionable strategies for stagers and staging professionals to attract, engage, and retain younger...

Protecting your creative business is vital, and attorney Angie Avard Turner has the insights you need! With nearly two decades of experience as a creative entrepreneur and expertise in Intellectual Property law, Angie knows how to safeguard your business, brand, and ideas. In this episode of RESA® Stager Talk, she dives into essential topics like trademarks, contracts, and copyright law—key tools...

Welcome to another exciting episode of Stager Talk with RESA CEO Shell Brodnax! In this episode, Shell sits down with the incredible Marianne Cherico, a renowned home staging coach and newly announced education partner of RESA. Join Shell and Marianne as they delve into Marianne's journey in the home staging industry, her transition from a successful real estate agent to a top-notch coach, and...

Join us for an enlightening episode of Stager Talk hosted by RESA CEO, Shell Brodnax, featuring dynamic duo Natalie and Shane Lorenz, founders of Decours Staging and Decours Art respectively. Dive into the depths of the staging industry as they discuss strategies for maintaining profitability without being the low price leader. The trio explores the financial realities of running a staging busines...

In a recent special episode of Stager Talk, the Creative Director of the Real Estate Staging Association (RESA®) Felicia Pulley, had an insightful conversation with Jason Saft, an award-winning home stager and REALTOR® based in New York. Jason opened up about his journey from staging his own listings, as well as those of other agents, to exclusively focusing on home staging. He shared how RESA® we...

Shell Brodnax, RESA® CEO sat down with the duo behind Salt + Pine, the award-winning Home Staging Company based out of Rhode Island who is speaking at RESACON Vegas in the Summer of 2024. Salt + Pine Founders talk about how they found their brand, who their ideal client is (and where they are marketing to them) what their first time at the largest home staging convention, RESACON was like, why oth...

Michelle Minch has not missed a single RESACON since its inception in Las Vegas in 2010, earning her the title of a true legend in home staging. Join us for a special live episode of the RESA® Stager Talk podcast, where host Shell Brodnax and Michelle Minch take a nostalgic journey back to the early days of home staging, including the evolution of RESACON and Michelle's strategic shift from rentin...

LuAnn Nigara has published three books, is a sought-after columnist and has captured international attention for her weekly podcasts “Window Treatments for Profit” and “A Well-Designed Business®” which has more than 900 episodes and 8 million downloads. She is known for helping designers, stagers and window covering experts run a profitable business. On this special episode of RESA's Stager Ta...

RESA® CEO Shell Brodnax sat down with Debbie Boggs, who is a Founder of Staging Studio to talk about her upcoming session for RESACON Vegas. Debbie will be talking to home stagers about the importance of understanding your overhead and pricing for profit. Join Staging Studio and RESA® in Las Vegas July 25-28, 2024 for a conference packed with educational sessions, networking and resources for your...

In a recent interview on Stager Talk, Shell Brodnax, the CEO of RESA® (Real Estate Staging Association), spoke with Kevin Grant, the current leader of RESA Jacksonville, FL Chapter, and Rosemary Lopez-Gonzalez, the Jacksonville Chapter President Elect, about their chapter being named RESA® Chapter of the Year. Despite the challenges posed by COVID-19, the Jacksonville Chapter displayed remarkable...

Welcome to a special episode of Stager Talk, recorded live after the buzz of RESACON! In this 11-minute segment, join RESA® CEO Shell Brodnax, for an intimate conversation with the talented Pantea Bionki, the powerhouse behind Bionki Interiors in sunny Southern California. In this candid post-RESACON chat, Pantea delves into her unexpected wins and the joy of peer recognition. Learn more about Pan...

In this special episode of Stager Talk, RESA CEO Shell Brodnax sits down with Ashley Tapley, the 2023 Home Staging Industry award winner in the Occupied USA category. In under 25 minutes, gain a glimpse into Ashley's journey from a part-time stager to a recognized industry winner. Ashley, the creative mind behind House Candy Home based out of Aptos, CA, shares her experiences navigating the ch...

Are you a budding home stager looking to crack the code to a prosperous career? Listen in on a previously recorded Stager Talk, where industry veteran Cindy Lin spills the beans on what it takes to build a thriving home staging business. In this engaging podcast, Cindy Lin, a seasoned professional in the world of home staging, shares the "key" to her remarkable success. Hosted by RESA® C...

CityScoop is Google’s top-ranked authority for local business news in the United States and a parter of the Real Estate Staging Association (RESA®).Founder of CityScoop, John Kitts will go through his unique marketing model that can help home staging professionals by positioning their business at the top of Google’s rankings, powering their social media marketing, and transforming their website in...

In this engaging episode of Stager Talk, Shell Brodnax, CEO of RESA® (The Real Estate Staging Association), sits down with Kristyn Pereira, the Creative Director of the award-winning staging company Well Dressed Home. The candid conversation covers Kristyn's journey and the evolution of their company, highlighting key insights and experiences that have led to their remarkable success in the re...

Welcome to the Stager Talk Podcast, produced by RESA (Real Estate Staging Association), where we dive deep into the world of home staging and design. In this special episode, we have the pleasure of hosting Max Ruthven, a renowned expert in the field of color psychology and design, along with the dynamic CEO of RESA, Shell Brodnax. Max Ruthven is set to take the stage at RESACON, the largest home...

This special episode of the RESA® Stager Talk podcast with Shell Brodnax and Andress Eichstadt of Staging Studio as they discuss the importance of competing on value rather than price in the staging industry. In Staging Studio's upcoming workshop at RESACON on July 29th, they will dive into hands-on learning, focusing on crafting a compelling elevator pitch, staying updated with real estate ma...

During this special edition of the RESA® Stager Talk Podcast Shell Brodnax sits down with award-winning home stager Melanie Haselmayr who will be speaking at RESACON this July. The two discuss the importance of systems, mistakes that Melanie wishes she could have avoided, why she creates a system anytime something comes up more than twice in her staging business and more during this episode. Learn...

Join Shell Brodnax, CEO of RESA, and Ryan Marsh, CEO of Onstage, in this insightful episode of Stage Talk as they share their expertise in the world of home staging. Explore strategies for dominating your market and setting clear business goals. Gain valuable insights into data analysis, fostering team motivation, and building strong industry connections. Discover the transformative opportunities...

In this captivating Stager Talk podcast episode featuring Shauna Lynn Simon and Shell Brodnax, the hosts delve into the challenges and rewards of pivoting in the home staging industry. They discuss the importance of building solid systems and maintaining balance within the business, even when unexpected changes occur, such as team members leaving. Trusting the process of pivoting may not always be...

Melina, an Airbnb Super Host, home stager, investor, and short-term rental stylist, shares her valuable insights on the topic of short-term rentals. She takes us on a journey through her experience of finding investors and reveals the secrets behind successfully styling short-term rentals. One of the highlights of this episode is when Melina shares her unique approach of converting her past stagin...

Join host Shell Brodnax on the RESA® Stager Talk podcast as she engages in an enlightening conversation with Daniel Coffman, Design Director of Staged Spaces based in Southern California. Gain inspiration from Daniel's unique perspective on creativity and collaboration, and learn how to embrace feedback and let go of the need to protect your ideas during this podcast. Daniel also provides a sn...

During this episode of the Real Estate Staging Association (RESA®) Stager Talk podcast CEO Shell Brodnax talked to professional home stager and Real Estate Agent, Tracy Molendi. Tracy is the founder and owner of  Simply Organized & Staged (S.O.S.) , as well as an active RESA® Member (who has attended all but one RESACON). Tracy stresses the significance of educating real estate agents about th...

In this episode of Stager Talk, Shell Brodnax, CEO of the Real Estate Staging Association (RESA®), sits down with Rebecca Hay, a talented interior designer, Founder of the Resilient by Design Podcast, and speaker at RESACON 2023, to discuss the world of home staging and design. Throughout the conversation, Brodnax and Hay touch on a variety of topics, including the importance of understanding the...

In this episode of Stager Talk Podcast, Shell Brodnax had the pleasure of sitting down with Joanna Segoviano, owner of Viano Decor, a professional stager, RESACON 2023 speaker, and member of the Real Estate Staging Association (RESA®). They discussed the importance of professionalism and communication in running a successful staging business. Joanna shared how she incentivizes her team to provide...