Real Estate Geniuses

Section 6 - The Creative Plays

Section 5 - The Money & The People

Section 4 - Big Infrastructure Moves

Section 3 - Hidden landmines

Section 2 - First Green Lights

Intro + Section 1 - Real Estate Development Dictionary

Answering the most common questions from new and aspiring real estate developers. What it takes, how to work with me, and how to know if you’re ready to become a TrueInvestor.

This is the full 2-hour breakdown of my real estate development journey—from one house on 9 acres to a 41-lot subdivision deal with KB Homes. Watch this if you’re ready to level up as a developer, investor, or land buyer.

This is how the final deal came together with KB Homes. The pitch, the negotiation, and the terms that sealed it.

Want to develop land? Here are the micro milestones that can make or break your timeline. Zoning, permits, engineering, and what to never overlook.

I had a $2.5M offer for this project. I took $1.25M instead—and made more. Here’s the breakdown of why the lower offer was actually the better play.

Learn how I got my private lender to say yes—without hard selling or pressure. This is how you build trust and close big-money deals.

In this episode, I break down exactly how I structured a creative seller-financed deal on a 9-acre parcel that I turned into 41 lots and sold for $1.25 million. I walk you through how I negotiated the terms, raised capital, and used seller financing to reduce risk while staying in control of the deal. I’ll show you how I built trust with the seller, used handwritten contracts to close fast, and fo...

In this episode, I break down exactly how I went from buying a single house on 9 acres to converting it into 41 buildable lots and selling it to a national homebuilder for $1.25M. No fluff. No gatekeeping. Just the raw play-by-play from the first text to the closing table. Introduction to the Series (00:00:00) Overview of the Property Deal (00:01:16) Purpose of the Podcast (00:02:10) Lead Generati...

In this episode, I break down real-life examples of costly mistakes, the right way to research land, and how to avoid the hidden expenses that wipe out profits. If you’re serious about real estate investing and development, this is a must-watch.

Most real estate investors stay broke because they fall for the biggest lie in business—playing it safe. If you’re stuck, frustrated, or afraid to take the next step, this episode is your ultimate reality check.

In this episode, I break down the real traits of successful men in business, the biggest mistakes investors make, and why most people don’t understand true leadership. Plus, I explain how to transition from real estate investor to developer and why meeting sellers alone can be a huge risk.

Most people think they’re being productive, but the truth is they’re wasting hours every day on things that don’t move the needle. I break down 10 battle-tested productivity hacks from military, business, and life that will help you track your time, eliminate distractions, and maximize results. 0:00:00 - Introduction 0:00:22 - Why most people waste time without realizing it 0:02:43 - The CEO metho...

Raising capital is one of the most powerful skills in business, but not all strategies are created equal. I break down how Grant Cardone and Elon Musk raise money, their key differences, and what real estate investors can learn from them.0:00:00 - Introduction 0:00:22 - The real difference between Grant Cardone and Elon Musk 0:02:43 - How Grant Cardone raises money (and why it works) 0:05:09 - The...

Fast home construction sounds like the solution to the housing crisis, but the real issue isn’t speed—it’s land. I break down why land entitlements, zoning laws, and infrastructure are the real bottlenecks that stop new developments. Boxabl and other prefab home companies claim to revolutionize real estate, but they ignore the biggest challenge: where to place these homes legally. If you're seriou...

Lakeland is one of Florida’s fastest-growing cities, with major businesses, low cost of living, and prime real estate opportunities. Franklin Cruz breaks down Lakeland’s history, future growth, and the best areas to invest in right now. If you're in real estate, don’t miss this.

Modern home design doesn’t have to break the bank. In this video, I explain how to balance smart design with budget-friendly strategies, reduce material costs, and maximize your investment. If you're a homeowner, investor, or developer, these insights will save you money and increase property value.

Open spaces and smart design make homes more valuable and desirable. In this video, I walk through key layout changes that maximize space, improve flow, and increase buyer interest. If you're renovating or selling, this is what you need to know.

Most investors get it wrong. They think buying a manufactured home is a smart move—until they realize they don’t own the land beneath it. That’s when the costs start creeping up, and they lose control. In this episode, I break down why owning the land is the smartest real estate move you can make and why land leases are a ticking time bomb for your finances.

Thinking about flipping a property, rehabbing a home, or selling your property for maximum value? In this real-time rehab site walkthrough of the Sherwood Project, I break down the key steps, mistakes to avoid, and what home sellers, investors, and developers MUST know when dealing with permits, structural integrity, and budgeting.