PT Practice Success

Most private practice owners aren't thriving — they're surviving. They're working hard, treating patients all day, and managing everything around the edges, but never quite building a business that gives them real financial freedom or time back. In this episode, Shaun Kirk breaks down exactly what separates the practices that thrive from the ones stuck on the hamster wheel. Shaun co...

Insurance is covering less and less, and cash-based services like StemWave and dry needling are becoming essential revenue — but unfortunately most clinicians would rather give the service away than ask for the money.  In this episode, Shaun Kirk tackles the real obstacle head-on: It's not a lack of sales skill, it's sales avoidance. Shaun breaks down the five stages of a clinician'...

Reimbursement keeps shrinking — but your profit doesn't have to. In this episode, Shaun Kirk breaks down why most practice owners don't actually have a marketing problem, they have an operations problem, and shows exactly where the money is quietly leaking out of your clinic. Drawing on his experience as a private practice consultant and separately running 180+ locations as a VP of Opera...

You've hired good people, you've trained them, but you still feel like you're carrying the load. In this episode, Shaun Kirk breaks down why that happens — and it's usually not effort, it's alignment. Shaun walks through what "training" really means beyond clinical skills (coding, documentation, fiscal responsibility, asking for referrals), why every change you i...

I call it "Clinic Blindness" because you can't see it. When you are too close to something, you can lack a point of view. It can be hard to see what is directly in front of you that is impeding your growth as a practice. Little changes lead to massive success is true, but what change should you make first? Here it is: Overcome Clinic Blindness! This presentation on "Overcoming...

We need to deliver care in a fiscally responsible manner. That means we need to deliver great care AND make money! Setting appropriate benchmarks of expectations upon your clinical team that permits you and them to view what they are doing to bring about a heightened financial viability is crucial.  I always say that the only way to make more money is to make more money. Don't leave money on...

Asking for referrals from you super happy patients can feel pretty salesy, but if you have that viewpoint, you have the wrong viewpoint. You are in the business of helping people live pain-free lives and I believe it should be to help as many people as possible. We spend money on ads, we knock on doors, hold events and so many things, but do we ask a patient, "Who do you know who needs my hel...

Description: How do you implement something you've learned to better run your practice when you have no time? The answer is one bite at a time with dedicated focus. This presentation will cover: Are you the Tortoise or the Hare? (Who got distracted?) How to manage distractions during your admin time. Learn the "Teflon Drill" to get others to solve problems. Find out the 4 D's o...

In this episode, I want to share with you The Private Practice Blueprint Importance of Drive and Goal Setting : The critical role of 'drive' in distinguishing highly successful practices from moderately successful ones and stresses the necessity of clear, actionable goal setting. Strategic Planning and Team Alignment : The importance of having a well-thought-out strategic plan (practice...

In this podcast, The Fundamentals of Practice Management we will cover the following: Introduction to Practice Management Challenges : Shaun Kirk addresses the common administrative challenges faced by practice managers in busy healthcare settings, using a Texas practice as a case study. Staffing and Time Management : Discusses issues with staff shortages and the critical need for effective time m...

Patients will tell you anything. It is shocking the "secrets" they tell you. In this episode, I will go over the value of this relationship and how you can leverage the relationship to grow your practice. Physical Therapists as "Hairdressers of Healthcare" : Discusses the unique, trust-based relationship physical therapists build with patients, akin to hairdressers, due to the...

In this podcast, I will share many successful actions to knock down walls, to help you build your MD referrals and relationships. I am definitely not a fan of having a PT practice owner knock on doors, but I'm a huge fan of training up a staff member to do this for you. Have a pen ready. Coaching Program #1 Coaching program post-roll #1 Schedule a consult with Shaun by visiting https://ptprac...

Every client I am working with currently needs staff. It is good that they are growing but really annoying how much challenge some are having at finding qualified applicants. Since the options are limited, ...it's VITAL that we know how to effectively interview in such a way ...that gets the applicant humping your leg for the opportunity to work with you. Let's go over how to hire the be...

This podcast episode is from a presentation I delivered some time ago.  There is a lot of information in this presentation that I believe may be helpful.  Perhaps there is just ONE thing that you may change that could improve things for your practice and help you rise above simply surviving to actually thriving in private practice. (I think there is more than one thing to learn from this podcast)...

I want to deliver this week's podcast on the impact of morale and lost income. I am not just talking about your staff morale, ...but your patient's morale also, ...and the impact their negative attitude may have on your success, ...and what you could do about it. What we'll delve into: The often overlooked financial impact of low workplace morale. After visiting over 300 clinics, I...

If you know me at all, you'd know I seldom delve into how to write progress notes. So, this must be something different... Well, it is... I am a firm believer that little changes lead to massive success. So, what I am going to cover in this podcast is how to implement ONE THING. One thing that will provide your referring doctors precisely what they're looking for when receiving a progres...

A few months ago I delivered what I believe was a great presentation on having a winning mindset as a physical therapy practice owner.   This was given to a Private Facebook Group that you're more than welcome to join.  It isn't very long and you could play it faster,  if you believe I talk too slow.  I feel like you'll find something in this podcast that can you use right away to i...

In this episode of the podcast I break down what are the three pillars of success for private practice business owners along with real-life examples that follow these principles.  Other topics I cover inside this episode are:  The WORST mistake you can make as a growing private practice A game plan for the types of roles to hire as your practice grows The importance of marketing -- and not just wh...

In this podcast called, "Productivity Hacks!", I will go over my recommendations of fundamental actions to manage a team. The game is to beat last week. If you can do that week over week, you will win big. Consistent actions make all the difference in the world. This information delivered in this presentation, WHEN APPLIED will be the foundational to building a strong, accountable and ef...

I was talking to a Clinic Director of one of my clients recently who felt VERY uncomfortable getting buy-in from his patients on the expected frequency and duration of care to effectively resolve their condition. He was afraid of being too "salesy" or being too focused on the money than their condition.  He asked me a ton of questions.  "What do you do when..." "What do yo...

In this episode, you will hear  Nathan Sheild's  "unplugged"  as he shares his story of becoming a private practice owner and what to do to get to the highest level. Listen to this episode to discover: Does it take a lot to start your own practice?  What is the catalyst to becoming a private practice business owner ? Learn how to stop sacrificing your personal freedom and solve succ...

I had the unique opportunity to be a guest on Nathan Shields' podcast with PT Owners Club.  Get ready to hear about: The KEY statistic that determines financial viability in your practice.  How to be more comfortable changing direction toward increasing productivity and efficiency. How to make more revenue per week. Two simple actions that can take the "brick" off of your practice,...

This podcast is taken from a webinar delivered by Shaun Kirk in Feb 2022 entitled "How to Become More Profitable in Today's Shrinking Reimbursement Environment". This is part one of a two-part series. Get ready to learn: What 3 things determine your profitability in business? What does "leadership" actually mean?  What's the one thing that makes your staff roll their...

Listen to this episode to find out: How simple is it to find good people? Learn a quick exercise you can do to drastically change your hiring efforts and results for the better! How important is the granting of the importance of people and what happens when you do it? How do you get your staff to feel a real belonging to your practice? What 3 things you must look at in regard to retaining the best...

In this episode you will learn: How to add fuel to your purpose and reach your goals The difference between a goal and a dream. What does a purpose need to succeed? When does life become work? What 3 vital things must be present for you to have long term success in your practice? How to create an economically viable practice with or without your presence. Where does the "fuel" for your p...