Prosper Insights - Consumer Futures

Banks, AI, and Consumer Trust: Bridging the Gap The podcast covers an article by Gary Drenik for Forbes, that explores the current landscape of consumer financial needs and the banking sector's role in addressing them.  It highlights that while  consumers increasingly seek personalized financial guidance amid economic uncertainty , many banks are falling short in delivering this. The podcast e...

The Good Data Dividend: Fueling AI Success This podcast covers an article from Forbes, authored by Gary Drenik of Prosper Insights & Analytics, centering on the  critical importance of data integrity  for businesses utilizing Artificial Intelligence. It highlights how  flawed or unreliable data  can lead to significant financial losses—averaging  $443,550 for U.S. organizations  in the past ye...

This podcast  presents a summary of findings from  Prosper Insights & Analytics'  ongoing  monthly survey  of over 7,500 U.S. consumers. This July 2025 consumer snapshot focuses on  consumer behavior, motivations, and future purchasing plans , utilizing unique question formats to gather  emotional and psychological insights . The July 2025 snapshot highlights a  modest increase in consumer...

AI Incident Management: The Indispensable Human Element. The podcast covers an article by Gary Drenik from Forbes, discussing the  crucial role of human empathy and judgment in AI-driven incident management . While  AI excels at rapid detection and technical issue identification , it  lacks the ability to provide business context or understand the "why" behind an incident . The podcast e...

Customers Demand AI Security: Are You Listening? This podcast dives into an article by  Gary Drenik  for  Forbes , highlighting the  increasing consumer demand for AI security and responsible data practices . It emphasizes that customers are now making purchasing decisions based on their  trust in how companies handle their data , with a significant percentage unwilling to engage with organization...

Kohl's Customer Guesswork: The Cost of Ignoring Data. This podcast is based on the article, "Rethinking Retail: Kohl's Learns The Cost Of Customer Guesswork" by Gary Drenik for Forbes. It highlights  Kohl's past strategic missteps  in alienating its core customers by  reducing coupon access . It emphasizes that  financial data alone does not drive consumer behavior  and that...

This podcast from Prosper Insights & Analytics presents findings from their  June 2025 Consumer Snapshot , which gathers information from over 8,000 U.S. participants to understand consumer behavior and purchase intentions. The data indicates a  cautiously improving yet still apprehensive consumer environment , with a slight increase in confidence but persistent inflation fatigue, particularly...

AI, Privacy, and Data Protection Technologies. This podcast discusses the critical issue of  Generative AI's struggle with data privacy , highlighting how its reliance on vast datasets makes it vulnerable to  privacy breaches . Gary Drenik, a Forbes contributor and co-founder of Prosper Insights & Analytics, features insights from Kurt Rohloff of Duality Technologies, who emphasizes that ...

The $100 Billion Illusion - Why Data, Not Hype, Will Drive AI ROI This podcast covers a Forbes article by Gary Drenik that questions the  current perception  of a booming $100 billion generative AI market, suggesting it's more hype than reality for most companies. According to the author and expert Stephen Klein,  many AI initiatives are costly experiments  fueled by fear and the desire for the ap...

This analysis of the Prosper Insights & Analytics May 2025 consumer survey shows a  slight increase in economic confidence , indicating  easing concerns about inflation . Fewer consumers reported their standard of livingdecreasing, and  awareness of price hikes declined  across various categories, especially gasoline. While overall spending remained  steady , consumers were less focused on onl...

Unlocking AI Value with Data in 2025. Gary Drenik, a writer for Forbes and co-founder of Prosper Insights & Analytics, discusses how artificial intelligence ( AI ) is evolving in 2025 beyond its foundational infrastructure. The article highlights a significant shift towards two new critical layers: the  application layer , which focuses on integrating AI into specific business processes and in...

AI's Fork In The Road, Big Data Or High Quality Data This Forbes article, authored by Gary Drenik, discusses the  critical decision point for artificial intelligence , presenting a  "fork in the road"  between relying on vast amounts of data versus prioritizing  high-quality, relevant data . The author highlights the  challenges of using large datasets , including  data quality issue...

The "April 2025 Consumer Snapshot" from Prosper Insights & Analytics, based on a large monthly survey, indicates a  decline in consumer confidence  to its lowest point in over a year amidst economic pressures. While  awareness of price increases has lessened  across categories, consumers are still actively seeking value through store brands and sales at retailers like Walmart and Tar...

AI and the Next 25 Years of Culture & Tech. This Forbes briefing covers a Forbes article by Gary Drenik from Prosper Insights & Analytics which anticipates significant cultural and technological shifts over the next 25 years, largely driven by generative AI. The article highhlights how  Gen AI is expected to alleviate digital fatigue by enabling more human-centered and sustainable experien...

AI, Customers, and Amazon Price Trends Gary Drenik , a Forbes writer and co-founder of Prosper Insights & Analytics, provides weekly AI and innovation briefings. One article highlights  Photoroom's profitability  through its customer-focused AI image tools, emphasizing the importance of understanding user needs in the generative AI landscape. Another article examines  rising prices on Amaz...

AI Guardrails & Customer Service Insights The Forbes articles by Gary Drenik, a writer and co-founder of Prosper Insights & Analytics, for the week ending March 30th 2025 address two key areas at the intersection of technology and business. One article examines the  growing need for AI governance and the development of AI guardrails  in the face of unclear regulations and consumer concerns...

AI in Commerce: Balancing Personalization and Automation Gary Drenik's Forbes articles from the week ending March 23, 2025 explore the increasing integration of artificial intelligence in retail, particularly within social commerce and on platforms like Amazon.  One article discusses the  paradox of personalization , where consumers desire tailored experiences but harbor concerns about data pr...

Gary Drenik , a Forbes writer and co-founder of Prosper Insights & Analytics, provides insights into  AI's impact on business in 2025  based on his recent articles. One article discusses how  AI predicts increasing supply chain disruptions  across various industries due to geopolitical instability, climate issues, and trade policy shifts. The other article explores the  growing role of Art...

Prosper Insights & Analytics' March 2025 Consumer Snapshot  reveals a slight dip in  consumer confidence  compared to the previous month, though it remains stable year-over-year. Despite persistent  inflationary concerns  leading to increased awareness of higher prices for necessities,  consumer spending  shows a marginal increase. Consumers are actively employing  cost-saving strategies  ...

Prosper Insights & Analytics co-founder, Gary Drenik is a seasoned writer for Forbes, focusing on innovation in both large enterprises and small businesses through AI applications for consumer data. Prosper Insights & Analytics manages the largest ongoing zero-party data set of consumer behaviors, motivations, psychographics, and future spending plans. This data is crucial for the NRF in t...

Prosper Insights & Analytics co-founder, Gary Drenik is a seasoned writer for Forbes, focusing on innovation in both large enterprises and small businesses through AI applications for consumer data. Prosper Insights & Analytics manages the largest ongoing zero-party data set of consumer behaviors, motivations,psychographics, and future spending plans. This data is crucial for the NRF in tr...

The February 2025 Consumer Snapshot reveals a nuanced consumer landscape marked by cautious optimism. While Consumer Confidence dipped slightly to 43.9% from 44.7% in January, it remains higher than February 2024’s 39.6%. Inflation remains a key concern, with increased awareness of price hikes across essentials, particularly gasoline, which saw a 5.4 percentage point rise in consumer recognition....