Prosper Insights - Consumer Futures

The  June 2026 Prosper Consumer Snapshot  provides a detailed analysis of American buying habits, revealing a public that remains  economically resilient  despite mounting financial strain. While  overall confidence  and spending intent saw minor monthly increases, the data highlights a significant rise in  inflation awareness , particularly regarding essential goods like  groceries and gasoline ....

The  May 2026 Prosper Consumer Intentions Snapshot  provides a comprehensive analysis of  U.S. economic sentiment  and  purchasing behaviors  following a period of high energy costs. The data reveals that while  inflationary pressures  on fuel and groceries persist,  consumer confidence  and  overall mood  have begun to stabilize compared to the previous month. Households are increasingly adopting...

AI Has A Data Problem - Causal Data May Solve It Despite massive investments, most  artificial intelligence  initiatives fail because they rely on  transactional data  that only tracks historical patterns and past behaviors. These traditional datasets explain  what happened  but fail to capture the underlying  intentions or emotions  that drive future actions. To overcome this, organizations must...

The AI Paradox : World-Class Algorithms and Second-Class DataThis podcast explores a significant  disconnect in the tech industry , where businesses are aggressively  increasing AI spending  despite a sharp rise in project failures. This "AI Paradox" occurs because organizations frequently deploy  sophisticated algorithms  on a foundation of  low-quality, unorganized, or insecure data ....

The  April 2026 Prosper Consumer Snapshot  provides a comprehensive look at the financial health and buying habits of over 7,500 American adults. This report highlights a  dip in economic confidence  and a slight  decline in overall happiness  compared to previous periods. Rising costs, particularly for  gasoline , are forcing many individuals to prioritize essential needs over wants while seeking...

The  March 2026 Prosper Consumer Snapshot  provides a comprehensive analysis of the current financial state and future intentions of U.S. shoppers. While  general economic confidence  remains stable, the report highlights a significant decline in  overall happiness  as rising costs for essentials like gasoline begin to strain household budgets. Consumers are responding to these pressures by adopti...

The Rare Earth Moment: AI’s High-Quality Data Bottleneck The podcast argues that the primary obstacle to artificial intelligence progress has shifted from  algorithmic complexity  to the scarcity of  high-quality, forward-looking data . Comparing this phenomenon to a  "Rare Earth Moment,"  the podcast explains that while models have become massive, they often fail because they rely on  b...

The  February 2026 Prosper Consumer Snapshot  provides a detailed analysis of  current economic sentiment  and  future buying intentions  among United States adults. Data from nearly 8,000 participants indicates that while  inflation and gas prices  remain significant concerns, overall  consumer happiness  and  spending scores  are trending upward compared to last year. This podcast highlights a s...

The  January 2026 Prosper Consumer Snapshot  provides a detailed analysis of American economic sentiment and purchasing behavior based on a survey of over 7,500 participants. While  overall confidence in the economy has softened  compared to previous years, individual  happiness remains steady  as households adapt to ongoing price pressures. Consumers are increasingly  prioritizing essential needs...

Prediction Market Beliefs vs. Scientific Economic Intent This podcast is a short Executive Briefing on the fundamental differences between  prediction markets  and  modeledmacro forecasts , such as those provided by Prosper Insights &Analytics. While  prediction markets  act as a mechanism for aggregating  crowd beliefs  into probabilities regardingspecific events,  modeled forecasts  use  sta...

Prediction Markets vs. Prosper Macro Forecasts This podcast covers the fundamental distinctions between  prediction markets  and the  macroeconomic forecasts  provided by Prosper Insights & Analytics. While  prediction markets  aggregate participant beliefs to determine the  probability of specific events , Prosper utilizes  zero-party consumer data  to model future economic trajectories. Thes...

With AI, Information Governance Is Now Vital Beyond Risk Reduction This podcast covers an article by Gary Drenik of Prosper Insights & Analytics, which argues that  information governance is critically important  for the successful adoption of Artificial Intelligence, extending far beyond simple risk reduction. The podcast emphasizes that  good decisions require good data  and warns against us...

This podcast covers the Prosper Insights & Analytics December 2025 Consumer Snapshot which presents findings from its extensive survey tracking consumer behaviors and expectations. The key findings reveal that  economic confidence is rebounding  from the previous month but remains below pre-pandemic and year-ago levels, consistent with a "healing, not healed" narrative. Consumer spen...

As AI Matures, Consumer Trust Becomes The New Battleground This podcast covers a Forbes article by  Gary Drenik  of  Prosper Insights & Analytics , which discusses how  consumer trust  has become the crucial "new battleground" as  Artificial Intelligence (AI)  matures across industries. The podcast highlights that while AI has dramatically changed business operations, consumers are i...

November 2025 Consumer Snapshot: Cautious Optimism This podcast covers the November 2025 Consumer Snapshot  report published by Prosper Insights &Analytics. This podcast presents a detailed analysis of the  consumer environment , noting a complex situation where overall  consumer confidence has dipped , yet the  Consumer Mood Index remains resilient , suggesting personal factors are offsetting...

With Consumer Data Models, Who Needs Government Data? This podcast covers an article by Forbes contributor  Gary Drenik  asserting that  real-time consumer data models  provide a critical alternative to often-delayed or outdated government economic statistics, especially during events like a  government shutdown . Drenik, who co-founded  Prosper Insights & Analytics , argues that federal stati...

October 2025 Consumer Snapshot This podcast covers the  October 2025 Consumer Snapshot  report produced by Prosper Insights & Analytics, a firm specializing in predicting consumer behavior. The report details that  consumer confidence in the U.S. economy has slightly softened  due to persistent concerns about inflation and interest rates, yet consumers are maintaining a steady emotional mood a...

Data Quality Determines AI Project Success This podcast covers a Forbes article by Gary Drenik, an expert in  AI and consumer data , which addresses why the majority of artificial intelligence projects are unsuccessful. Drenik argues that the  failure rate of up to 95%  for AI projects, supported by reports from MIT, Gartner, and NIST, is not due to the technology itself but rather the  poor quali...

AI is Not Special …It needs AI-ready Data This podcast covers a Forbes article by  Gary Drenik  of  Prosper Insights & Analytics , which argues that the hype surrounding artificial intelligence (AI) is unwarranted because the concept is decades old and  Generative AI (GenAI)  is merely a stepping stone to more advanced systems like  agentic AI . The podcast highlights the rapid adoption of Gen...

This podcast covers a Forbes article titled  "Rethinking Retail - A Data Driven Blueprint For Thriving In Uncertainty,"  authored by Gary Drenik, a contributor focusing on AI and innovation, which outlines the contents of a new book on retail strategy from professors at Northwestern University. The article emphasizes that traditional retail models relying on  backward-looking transaction...

This podcast from Prosper Insights & Analytics presents the September 2025 consumer snapshot , summarizing key findings from their extensive survey of over 7,500 U.S. participants. The data reveals a  paradoxical consumer landscape  where confidence in the economy has declined, yet overall happiness has risen to its highest point in over ayear. Despite this improved mood,  spending intentions...

This podcast covers the August 2025 Consumer Snapshot report Prosper Insights & Analytics , a company specializing in  consumer intent data and predictive analytics . This podcast summarizes findings from their  ongoing monthly survey , which gathers information from over  7,500 US participants  on a wide range of consumer behaviors, motivations, and future purchase plans. Highlights include c...

Banks, AI, and Consumer Trust: Bridging the Gap The podcast covers an article by Gary Drenik for Forbes, that explores the current landscape of consumer financial needs and the banking sector's role in addressing them.  It highlights that while  consumers increasingly seek personalized financial guidance amid economic uncertainty , many banks are falling short in delivering this. The podcast e...

The Good Data Dividend: Fueling AI Success This podcast covers an article from Forbes, authored by Gary Drenik of Prosper Insights & Analytics, centering on the  critical importance of data integrity  for businesses utilizing Artificial Intelligence. It highlights how  flawed or unreliable data  can lead to significant financial losses—averaging  $443,550 for U.S. organizations  in the past ye...

This podcast  presents a summary of findings from  Prosper Insights & Analytics'  ongoing  monthly survey  of over 7,500 U.S. consumers. This July 2025 consumer snapshot focuses on  consumer behavior, motivations, and future purchasing plans , utilizing unique question formats to gather  emotional and psychological insights . The July 2025 snapshot highlights a  modest increase in consumer...