PR with Purpose

If you're self-employed as a solopreneur and ready to grow, this episode is for you. In it, we hear from Sara Howard, author of Beyond Solo and founder of Writers Australia.  We talk about the different ways business founders can grow beyond solo (and no, they don't all involve hiring a team), how to get clear on your business culture (even if you're a team of one) and Sara's experience as a first...

Having a bio ready for your profile raising activities is absolutely essential. This week we chat about how to get your media bio ready, with tips on how to use AI to craft a PR-worthy bio.  Connect with me via LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/   Or head to: https://chucklecommunications.com/  

In this an episode I chat with experienced executive and coach Lauren Eyles about the challenges women face in leadership roles and the importance of mentoring and coaching. We discuss building confidence, overcoming fear, and the importance of authenticity in leadership. And Lauren shares really practical insights on leading through change, the shift towards diversity and inclusion, and the value...

Are you thinking about sending your first podcast pitch?  In this episode, I share my top three tips for crafting the perfect podcast pitch, and some essential research you need to do before contacting a podcast producer or host.  Found this useful or have a question? Email me on hello@chucklecommunications.com or connect with me via:  https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/   w...

Today's guest is Jenn Donovan - a marketing strategist, Best Selling Author and sought after speaker and media commentator on all things marketing. She’s the founder of Social Media and Marketing Australia, viral Facebook groups like Buy From a Bush Business, co-founder of a marketplace that saved lives, livelihoods and towns Spend With Us Marketplace and has a podcast, Small Business Made Simple,...

Are you being kept accountable when it comes to achieving your profile raising goals? This week we're chatting about accountability - why it's so important, how to find it, and why setting realistic and time-based targets is essential for your profile raising and PR efforts.  Connect with me on LinkedIn and let me know what you think via: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Today we're tackling something 70% of us have experienced at some point - imposter syndrome. My guest is Alison Shamir, an Imposter Syndrome Expert, International Speaker, Author & Certified Coach. Through her work, Alison empowers global audiences with the knowledge, tools and methods grounded in neuroscience they need to overcome Imposter Syndrome, build authentic and lasting Confidence and...

Do you have a purpose? Do you need one? Or do you have purpose anxiety?  This week we're discussing what purpose is and why it can be so important. I mention Cherie Mylordis and her work in the episode, you can find out more about Cherie's work in helping people find their purpose at: https://nextgenify.com/blog/blogitem/the-importance-of-individual-purpose-on-organisational-success And please do...

Are you struggling to be confidently visible?  Today we're chatting with Bec Sands, a Visibility Mentor who works with women to become confidently visible so that they can put life-changing work out into the world. Bec helps women unlock their creativity and uniqueness to attract more clients and opportunities. Bec has spent over 15 years in PR, marketing and communications, working with some of t...

Are you an author or aspiring to become one? This week I'm chatting about what it means to be an amplified author and sharing some tips on how you can establish yourself as a go-to expert alongside publishing your book.  If this resonates, then I'd love you to join me for my Amplified Author workshop on 28 February 2025, details are at: www.chucklecommunications.com/events  

This week we're talking about bravery in business and why modesty is dangerous - especially for female founders, soloists and entrepreneurs.  Women in business are often overqualified yet hesitant to step into the spotlight, waiting for the mythical 'perfect time' to promote themselves. Instead of putting our work and expertise out there, we convince ourselves we need just one more qualification,...

Friends! It's 2025 and I'm here to help you with simple tips to get yourself set-up for a successful year.  Check out my free calendar for authors (and aspiring authors) at:  https://chucklecommunications.com/resources  

In the last episode for 2024, I'm sharing four simple things you can do over the summer to get yourself ready for a successful PR year in 2025.  I promise these aren't overly taxing - you might even have fun!  Connect with me and let me know how you go at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

We're chatting all things business books in today's episode -  why they're so powerful, how to find the books that will make a positive impact on your business and how to make the most of the business books you have, with Leanne Faulkner, founder of Rereadable.  Leanne is a small business mental health expert. She has recently completed her PhD researching the unique mental health hazards that fac...

Did you know online PR activity can improve your search engine optimisation and help Google fall in love with your website?  This week I'm sharing tips on how your PR activity can boost your SEO - and no, you don't need to be an SEO expert or do anything technical. Promise.  Here's a link to the website authority checker mentioned in the show:  https://ahrefs.com/website-authority-checker/ Find ou...

You’ve probably heard that video is the best way to get cut through online and to serve content that the algorithms will actually share to your followers.  But the thought of showing up on video is enough to send many big thinkers and thought leaders running for the social media hills.  Today we’re chatting with Anastasia Geneave from No Grey Suits. Anastasia helps business founders and big thinke...

In this episode we're chatting about the role of media releases in PR and profile raising. When are they useful, what kind of information should they include and are they enough to get media cut through?  Thanks for listening to PR with Purpose, you can connect with host Erin Huckle at:  https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ Or via https://chucklecommunications.com/

Beck from Marketing Goodness, or the Marketing Goddess as her clients like to call her, is a LinkedIn Mentor and Content Strategist. With 25+ years of experience up her sleeve she brings strategy, creativity, and plain-talking advice to help businesses find their voice and shine online. She geeks out on helping service business owners to conquer their LinkedIn fears so they can attract more of the...

This week marks five years of self-employment, so I'm celebrating by sharing five lessons I've learned along the way. I hope you find it helpful!  https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ https://chucklecommunications.com/

With almost 30 year's experience in the media, Theresa Miller is a Australia's leading media and presentation skills trainer. Theresa has coached hundreds of people across all industries in the art of mastering media interviews, public speaking and corporate writing. She's passionate about empowering professionals to share their expertise widely with journalists, on panels, podcasts or when pitchi...

You've sent off a pitch to a journalist or podcast producer and they've said yes! What happens next?  In this week's episode of PR with Purpose we talk through how to prepare for that first podcast interview or media feature, why it's important to ask questions and get clarity, and why you should have a bio and headshot photo ready to go.  Find out more or connect with me at: www.chucklecommunicat...

Have you ever dreamed of publishing a book and sharing your story? Would you love to live a life you love now, rather than waiting for 'some day'? Then this episode is for you. Hear from Emma Lovell, author of The Art of Bleisure, about the journey to becoming an author, how to embrace more 'bleisure' in your life and the reality of promoting a book and reaching new readers.  You can find out more...

Are you afraid of following-up? It can feel a bit awkward but it's so essential in landing those PR opportunities in the media and on podcasts. This week I'm sharing tips on how to follow-up on your media pitches and why following-up is so essential (and the secret to landing more wins!). 

This week we're chatting with photographer Rachel Lee about how to use photography to maximise your PR. We cover everything from how to prepare for a photo shoot, how to use photos on LinkedIn and why photography is so essential for raising your profile. Rachel Lee is the creative force, founder and photographer behind Scribbly Gum Photography. She is an International award-winning photographer, a...

In this episode of PR with Purpose we get practical on how to start media outreach and make that first pitch to a journalist.  Key Takeaways: How to find media contacts.  How to make your pitch stand out in a crowded inbox. The importance of doing research to tailor your pitch. How to start taking action on your profile raising - today!