PR with Purpose

If you're struggling to get traction with the PR pitches you're sending to journalists, editors, hosts and producers, this episode is for you. In it I share why your pitches might be falling flat, what to do about it, and why PR wins are often a long game. Got a question or feedback? Get in touch at hello@chucklecommunications.com or via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copy...

Do you have opinion or expertise to share? Then you don't want to miss this episode with freelance writer and writing teacher, Vivienne Pearson.  As freelance writer of feature stories and opinion pieces for newspapers and magazines, as well as engaging content for business and organisations, Vivienne knows what it takes to create an opinion article that readers want to read (and editors want to s...

This week it's a chat about AI and how you can start to incorporate it into your proactive PR efforts.  Got a question or feedback? Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/   Or head to https://chucklecommunications.com/  

Are you showing up in a way that's intentional, confident and strategic?  If the answer's... 'not really' - then this episode is for you.  Debra Shepherd is a Business and Communications Strategist, Coach and host of The Debra Shepherd Podcast. Debra’s mission is to help you communicate meaningfully, lead well, create success and have more ease, joy and meaning in your life and business. Debra has...

Do you ever feel stuck when it comes to communicating your message clearly? Are you confident about the key points you want new audiences to take away from you? When you're an expert, founder, thought leader or author, your breadth of knowledge can make it hard to get clear on a simple message, so in today's episode I'm sharing the '3W' framework and how you can use it to make your messaging clear...

Amy Faulkner is the co-founder of Starts With A, a brand consultancy that supports evolving businesses through brand transformation. She is also the co-creator of Really Good Conversations, a card game and podcast that inspires families, friends, and teams to connect on a deeper level. With a career spanning Europe and Australia, Amy combines a global perspective with a love of curiosity, storytel...

Something a bit different this week! I'm sharing my five favourite business books of 2025 so far.  Check them out at:  Beyond Solo by Sara Howard: https://www.beyondsolo.co/   AI-Human Fusion by Leanne Shelton: https://humanedgeai.com/ai-human-fusion/   The Human Edge by Bethan Winn: https://www.bethanwinn.com.au/book   The Heart-Centered Leader by Jane Phipps: https://www.amazon.com.au/Heart-Cent...

Do you feel excited or overwhelmed by AI? Maybe a bit of both? In this episode of PR with Purpose, we're chatting with AI coach and author Leanne Shelton about how we can embrace AI tools in a way that feels empowering, not exhausting. With her human-first mindset and background in copywriting and marketing, Leanne shares how to train and guide our AI and incorporate it into your daily business pr...

Can you believe we're here? Celebrating 50 episodes of the PR with Purpose podcast, which started almost exactly one year ago. And what a journey it's been!  I'm taking a moment to reflect on my favourite moments and episodes from the first 50, plans for the future, and why I'm committed to at least another 50 episodes.  Got a suggestion for a topic or guest? I'd love to hear from you.  Connect wi...

If the word sales makes you want to run and hide, this episode is for you. This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact sales conversations (without ever feeling pushy or awkward). We’re diving into the science of influence,...

So you've landed a great media feature, podcast interview or award win - now what? You can amplify the success of your PR wins, and in today's episode I'm sharing tips on how to make the most of each opportunity you score.  Got a question or feedback? Connect with me on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/   Or head to: https://chucklecommunications.com/  

This week we're chatting with Lisa Burling - PR powerhouse, entrepreneur, author and creative thinker.  In this conversation we learn about Lisa's professional pivots and reinventions throughout her career, why it's never too late to change the course of your life, and what she and her kids are learning from running their very own farm!  You can connect with Lisa at:  www.lisaburling.com www.gigma...

In a world where visibility often feels tied to being constantly online, this episode is your permission slip to opt out of the overwhelm and still grow your profile with purpose. In it I'm sharing practical strategies for raising your profile without feeling tied to being available 24/7. Want to connect with me?  Head to: https://chucklecommunications.com/   Or I'm active on LinkedIn at: https://...

Whether you're a subject-matter expert, an author, a founder or a thought leader - you probably have at least one thing you're trying to sell. A book / a course / a keynote speech / a membership - the list goes on!  So this week we're chatting about how sales pages can be a really effective way to make selling online easier, with Angela Pickett.  Angela is an experienced sales page and website cop...

In this episode of PR with Purpose, we're talking about the art of achieving clarity in messaging. Discover why distilling your expertise into a central message is crucial yet challenging for many thought leaders. Erin shares insights on overcoming the overwhelm of ideas and finding your unique voice. Tune in to learn how to craft a message that resonates with your audience and stands out in the n...

Are you dreaming of sharing your big ideas on a stage? Of stepping into your power as a speaker for both purpose, and profit?  Then you're going to love this episode with Kathy Rhodes, AKA The Thought Alchemist.  Kathy is the woman behind the women you see on stage. She’s an absolute gun at commercialising thought leadership and helping elevate speakers’ careers, to get paid more, and to make seri...

This week we're looking at Seasonal PR Planning. Discover how to leverage different times of the year to maximise your PR efforts and align them with your marketing calendar. I'm sharing insights on planning for media moments, understanding seasonal opportunities, and preparing for key dates to ensure your PR strategy is timely and effective. Whether you're promoting a product or a service, learn...

This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell.  Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their busi...

This week I'm sharing three quick-wins for your PR - three trusted tools or activities that I recommend to everyone - no matter what stage you're at.  These are essential for increasing your visibility and making life easier for yourself as you start to build your profile.  Let me know if you take any action as a result! I'd love to hear from you. Drop me a line on hello@chucklecommunications.com...

Is publishing a book on your dream to-do list?  Have you thought about turning your expertise into a book, but felt unsure of where to start?  This week's guest is Verity Craft from Intelligent Ink. As a book coach, speaker, facilitator, and mum of two who hails from Auckland, New Zealand, Verity loves working with purpose-driven experts across the globe. Together with her team at Intelligent Ink,...

This episode of PR with Purpose is a bit of a reality check. You don’t need a huge following to start building your profile and making an impact, so if you’ve been holding off on pitching yourself for PR opportunities because your audience feels small, this one’s for you. I'm sharing why quality trumps quantity when it comes to your audience, and how a smaller, engaged community can actually open...

Do you speak about yourself with confidence, or stumble when someone asks the question 'what do you do?'.  In this week's episode we're chatting with messaging strategist and copywriter Tahnée Sanders about how to nail your elevator pitch and make sure your messaging is working hard for you.  This is a highly actionable episode - with plenty of practical advice.  Tahnée Sanders is the founder of T...

In this episode we explore the idea of being 'PR ready'. Tune in for practical tips on how to get confident about putting yourself out there, and how to take small, actionable steps to build your confidence and visibility. We're addressing common barriers to visibility, such as fear of judgment and imposter syndrome, and highlighting the importance of using existing resources and building a suppor...

Entering awards is a highly-effective way to boost your profile, reach new audiences and demonstrate your credibility. This week, we're chatting with Heather Marano, the Founder and Director of award-winning awards consultancy - Green Door Co. In this conversation we discuss:  Why entering (and winning!) awards is so powerful for ambitious leaders and founders  The role of awards in your profile r...

This week we're talking about the power of collaboration to help you reach new audiences and make a bigger impact.  In this episode, we cover:  What are collaborations and examples of what to consider How to find the right collaborators How to make the ask And long-term benefits of collaborations for your business  Take a listen and let me know what you think at: https://www.linkedin.com/in/erinhu...