PR Made Simple

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode: Thing 1: Imposter syndrome (and why everyone feels it) Thing 2: Perfectionism (there is no perfect pitch) T...

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore...

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https...

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-have Get clear on THE thing you want to be kno...

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistence Why collaboration is t...

Welcome to 2026!   Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business Vision Getting Uncomfortable (in the Best Way) Building Real Authority How to make this your best, most m...

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'...

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.  She's also one of Pippa's 1-2-1 Accelerator clients.  In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.  What we di...

Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategi...

You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn...

What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she: Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and Selfr...

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In...

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in. But here's the thing: while everyone else is panicking about the trust recession, you can be b...

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé m...

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand mic...

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business.  Her biggest takeaway? "Send the f*cki...

You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this...

Ready to harness that back-to-school energy for your PR?  September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted)  Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have...

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs.  In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community a...

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it.  And once you've had a listen  you can explore the different ways of working with me:  - W...

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all s...

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans.  In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy.  Pippa and Sophie discuss: - Why ads fail  -...

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy.  Pippa emphasises the...

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research. Look for credible judging panels and past winners' experiences. Awards can provide third-...

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season.  Pippa also highlights th...