PR Made Simple

We are halfway through 2026 and if PR has been sitting on your to do list since January, this episode is your wake up call. In part two of this two part series, small biz PR expert Pippa Goulden gets practical. This is the going forward episode. The one that takes everything from last week's reflection and turns it into a real plan you can actually act on. In this episode: Why summer is actua...

Six months into 2026 PR Expert Pippa Goulden is taking stock of what she is seeing across the founders she works with, and the picture is clear. The ones getting real results are not the ones who have cracked the algorithm. They are the ones building authority intentionally and strategically. In this episode, part one of two, Pippa shares what is actually working right now, the real results happen...

In this episode PR expert Pippa Goulden talks about the passive visibility trap that so many female founders have fallen into and something that she has been watching build for month.  Visibility has become the buzzword everyone is chasing, but most people are doing it passively, waiting to be noticed, hoping for introductions, asking the room for contacts instead of taking direct, proactive actio...

Carly Corrigall is a personal trainer and coach for women in midlife. A former solicitor, she made the leap into fitness after her own experience with the gender health gap postpartum and has built her business around women who want to feel strong, capable and fit in their 40s and beyond. She is also one of Pippa's DIY PR members and has built an authority ecosystem that genuinely works for h...

For years PR expert Pippa Goulden thought confidence was a byproduct of doing PR work. The nice thing that happened after the results came in. Preparing for a talk on visibility and confidence made her realise she had it completely the wrong way around. In this episode Pippa shares why confidence is not the destination but the thing that grows through doing the work. And why waiting to feel ready...

A common question is how you measure the impact of PR and in this episode small business PR expert Pippa deeps dives into the data, as well as the non-tangible impact that's harder to measure but makes it so worthwhile.  In this episode we cover:  - The real tangible results PR has created for Pippa's clients and members, from Liberty stockists to £40k keynote talks to John Lewis Christm...

This week PR expert Pippa Goulden takes you through what happened when one of her 1:1 Accelerator clients was contacted by two major journalists in the same week. She didn't pitch them. They came to her.  Pippa shares exactly how it happened, what it took to get there, and what it means for you. In this episode: Why strategic PR builds momentum even when you can't see it happening  What...

Small business PR strategist Pippa Goulden tackles the word that stops founders in their tracks: Storytelling and reframes what it actually means in the context of PR and authority building. In this episode: Why storytelling doesn't mean oversharing or being dramatic The real reason PR doesn't work, and how storytelling is usually at the heart of it How to work out what stories to tell (...

Small business PR strategist Pippa Goulden tackles the one thing she sees holding founders back more than anything else: not knowing what they want to Get Known for. In this episode: Why this isn't just a beginner problem, even six and seven figure founders struggle with this What unclear positioning is actually costing you The mindset that stops founders putting a stake in the ground (and wh...

Most founders think more PR equals better results. It doesn't. In this episode Small Biz PR expert Pippa Goulden breaks down why unfocused PR wastes your time, your money and your confidence,  and how two simple questions can transform your entire approach. In this episode: Why spray and pray PR never works (and why agencies do it anyway)  The two questions that should sit behind every PR dec...

Small business PR strategist Pippa Goulden shares her Q1 reflections: what she's seeing working in her own business and in the businesses of the founders she works with, and what that means for the rest of 2026. In this episode: What's not working anymore, and why doubling down on it isn't the answer Why playing the long game is the strategy that's actually paying off right now...

Think you don't do PR? Think again. In this episode Pippa makes the case that most established founders are already doing PR -  they just don't know it, aren't calling it that, and definitely aren't making it work hard enough for them. In this episode: What PR actually is (and why it's nothing like what most people think) The PR activities you're probably already doin...

The last few episodes we've talked about what's holding you back. Today we're flipping it. Because PR and authority building IS working -  and I've got the evidence to prove it. In this episode Pippa dives into what's actually changing for the founders who are making PR a core part of their growth strategy. Not the theory. The real, practical business impact-  that goes fa...

How I turned two strategic PR opportunities into months of authority, content and credibility (and how you can do the same) Most people think PR is one and done. You get press coverage, you post about it, you move on.  But the founders getting the best results from their PR? They're doing something completely different. In this episode I'm sharing two real examples from my own business —...

Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I...

If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpos...

In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.  In this episode: Why the real barrier to authority isn't credentials or strategy - it's internal What it's costing you every week you don't position yourself as THE expert The shift t...

You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode: Thing 1: Imposter syndrome (and why everyone feels it) Thing 2: Perfectionism (there is no perfect pitch) T...

Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore...

Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https...

You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-have Get clear on THE thing you want to be kno...

PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistence Why collaboration is t...

Welcome to 2026!   Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business Vision Getting Uncomfortable (in the Best Way) Building Real Authority How to make this your best, most m...

The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'...

Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.  She's also one of Pippa's 1-2-1 Accelerator clients.  In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.  What we di...