Podcasting for Marketers

What does podcasting look like inside one of Australia’s most influential digital brands? In this episode, Darcy Milne, founder of Pro Podcast, sits down with Monique Knoblanche, Executive Manager of Content Marketing at REA Group, to explore how realestate.com.au has embedded podcasting into its content strategy to build trust, spotlight internal experts, and engage audiences at scale. From launc...

What happens when a podcast becomes more than just content and turns into a powerful marketing engine for your brand? In this episode, Darcy Milne, founder of Pro Podcast, sits down with Mike Dickson, Head of Sales & Marketing at [axr] Recruitment & Search and host of Your Future in Sales & Marketing, to explore how AXR leveraged podcasting to grow its influence, engage its audience, a...

Podcasts are no longer just a nice-to-have; they’re becoming a core part of the marketing mix. Hear real-life examples of brands and business leaders using podcasts to accelerate their goals, including.. Monique Knoblanche, who shares how podcasting transforms one piece of content into many, as Executive Manager of Content Marketing at REA Group Mike Dickson discusses how LinkedIn has become a key...