Pet Industry Mentor

So many people wonder if pet sitting or dog walking can actually provide a real income, or if it’s just pocket money on the side. In this episode, I’m getting brutally honest about what it really takes to build a business that not only survives, but thrives. I’ll share: -Why hard work and persistence are the backbone of making real money in this industry -The importance of boundaries and valuing y...

In this episode, I’m diving into the essential policies and procedures every pet business owner needs to put in place to create strong foundations and protect both your clients and your team. Having clear systems isn’t just about covering yourself legally, it also builds trust, professionalism, and consistency, which are the backbone of a successful business. I’ll walk you through the non-negotiab...

In this episode, I’m breaking down the top five strategies you can use to turn casual inquiries into committed leads for your pet care business. It’s one thing to get attention, but it’s another to actually convert that interest into paying clients and that’s where the real growth happens. You’ll learn: -How to respond quickly and effectively so inquiries don’t go cold -The importance of having a...

Oh, so you expected there to come a time where business just became easy all the time and nothing ever went wrong? … well let me tell you, that’s just not how it works It doesn’t matter how successful someone is or how long they have been in business - there will never be a time where things don’t fall apart, need fixing, need reassessing, make you want to tear your hair out and question your life...

Join me this week while I give you the total low-down on swapping from working as a “contractor” on certain platforms - for legal reasons all names have been redacted and hilariously dubbed over haha.. I got asked on TikTok the best way to transition to working for yourself independently and I will ALWAYS support and push for this. I will always push for professionalism and fair pay and treatment...

This week I searched through several pet industry forums to find the most commonly asked questions or scenarios you all look for advice or guidance on and gave my take on each From charging for holiday rates, discounts, and what to do if you’re fully booked and something happens to you that means you can’t carry out your work for weeks (or worse - yikes) I have insight into the things I can see yo...

In this episode, we’re clearing up one of the most misunderstood areas in the pet care industry, the difference between a contractor and an employee. I’ve seen so many business owners hire “contractors” when what they’ve really created is an employment situation… and trust me, the ATO won’t look the other way. We’ll break down what defines a contractor vs. an employee (it’s not just about an ABN!)...

This episode is for the solo entrepreneurs. I had some amazing questions come in from one listener so this episode is pretty much dedicated to them haha. It features some common questions and scenarios you would all be facing and how to handle them. I explain how I’ve handled these situations myself, or exactly how I would manage it Enjoyed this episode? Please feel leave us a rating and review as...

In this episode, we’re talking about how to protect your time and energy by getting really clear on who your ideal client actually is, and how to spot a mismatch early. I walk you through why it’s so important to vet new enquiries properly before you commit to a meet and greet. That means getting honest about your own deal breakers and asking the right questions up front, on the phone or via email...

Let’s talk about the elephant in the room: content copying. In this episode, I’m sharing my personal story of being relentlessly copied for 18 months straight. The wording, the offers, the ideas, all of it. It wasn’t flattering. It was exhausting. And honestly, it affected me more than I’d like to admit. If you’ve ever felt the sting of watching someone mimic your work, or felt stuck wondering whe...

In this episode, we’re diving into what it really means to “speak to your ideal client”, because let’s be honest, it’s one of those phrases everyone throws around but rarely explains. I walk you through what this concept looks like in action and why it’s one of the most powerful shifts you can make in your pet business. I share real world examples of how your messaging can either attract or repel...

In this episode, I share three difficult client experiences from my time running a pet sitting business, along with the valuable lessons that came from each situation. I talk through how I ended up severely undercharging for a demanding job, what happened when I allowed a client to constantly overstep my boundaries, and how I learned to recognise red flags before taking on new work - yikes haha. T...

You guys ask and you shall receive I put a call out on my Insta and TikTok to tell me what you’re needing a pinch of advice on so here we are I NEED you to know - whatever BS you’ve been through or are going through - same! I hope this episode brings you reassurance and helps you feel connected with others going through the same struggles and obstacles you are Want more tips and tricks on being th...

Starting a pet sitting or dog walking business doesn’t have to come with a huge price tag. In this episode, I’m sharing the exact free and low-cost tools I used in the early days of my business, when money was tight, and every dollar mattered. If you’re dreaming of launching your pet biz but feel overwhelmed by startup costs, this is for you. From scheduling tools to client forms and accounting so...

Boost brand awareness, build trust, and attract the right clients. Are you pouring time and money into ads that barely move the needle? In this episode, we dive into the underrated and often overlooked marketing avenues that not only work, but work better for small pet care businesses and service-based entrepreneurs. I’m breaking down the strategies that have helped me build a trusted, recognisabl...

In this episode, I’m diving deep into the software that has completely transformed the way I run my pet sitting business: Time To Pet. This is not a sponsored episode. I’m not being paid to talk about this platform. I’ve simply been using it for over 4 years, and I can honestly say it’s been an absolute game changer. From scheduling and client communication to invoicing and team management, I’m br...

Running a service-based business can be chaotic—but it doesn’t have to be. In this episode, I’m breaking down 5 simple, game-changing hacks that will help you stay organized, protect your boundaries, and cover your butt (yep, we’re going there). These are things I’ve learned from nearly a decade in the pet care industry, and they’re all designed to make your daily operations smoother and your busi...

Hiring in the pet industry can feel overwhelming — what if something goes wrong? What if they don’t do it like you do? What if you finally let go and it backfires? If any of that sounds familiar, this episode is for you. I’m diving deep into the real fears pet business owners have around hiring, and why those feelings are completely normal. I also share some of my own hiring horror stories — yep,...

In this episode, we dive into something that’s often overlooked but crucial to running a values-driven pet business: treating all clients with the same respect and care—no matter how often they come or how much they spend. Whether someone spends $30,000 a year or $3,000 total, the impact of their loyalty, referrals, and shared experiences can be far greater than what’s seen on paper. And beyond th...

Saying “no” isn’t always easy — especially when you're running a business. But learning how to turn down inquiries that aren’t the right fit and how to let go of clients who no longer align with your values is essential for growth, sustainability, and sanity. In this episode, I’m sharing: - How to identify red flags in new inquiries - Scripts and strategies for saying “no” professionally - Why let...

In this episode, I’m sharing 5 subliminal marketing hacks I use almost daily to grow brand awareness, spark curiosity, and create conversation — without constantly selling or promoting myself directly. These are smart, subtle strategies that help your business stay top-of-mind in a way that feels natural and authentic. Some are completely free, some involve a small investment — but every single on...

Every business owner has those “oh sh*t” moments—when something goes wrong, panic sets in, and you’re convinced your entire business is about to crumble. In this episode, I’m sharing two personal stories that’ll make you laugh (and maybe cringe a little): A major mistake I made early on that left me sweating bullets. A wild accusation from a client who took to social media and claimed I stole her...

In this episode, we’re talking about the real difference-maker when it comes to landing new clients in a crowded market: taking action. It’s not enough to just want the work or comment “I’d love to help!” on a Facebook post — if you want to grow your pet sitting or dog walking business, you’ve got to be bold enough to step up and solve the problem. I share my thoughts on how being the first to tak...

In this episode, I dive into three of the most common social media habits I see in the pet care industry—some I’ve been guilty of myself—that either do nothing to grow your business or could actually be working against you. We’re talking about: - Using social media without a clear strategy or goal - Hiding your services instead of showcasing them - The danger of copying content from other pet busi...

As a business owner, your online presence is more than just a personal space—it’s a reflection of your brand. In this short episode, I dive into why sharing personal opinions, especially on controversial topics, can blur the line between you and your business, potentially costing you clients and trust in your community. While it might feel natural to voice your thoughts in online forums or social...