Pet Industry Mentor

I’ll happily spend $1000’s on Halloween decorations - would you? Maybe, maybe not. What is valuable to one person is worthless to the next Relevance? Well, I really need you to stop valuing your services based on what YOU are happy to pay for them or what you FEEL they are worth Tune in, feel inspired, do the damn price rise pronto

Having difficult conversations with your staff is one of the most uncomfortable parts of owning a business, especially when you care about your team, want to keep the peace, and don’t want to be seen as the “bad boss.” But avoiding the conversation doesn’t make the problem disappear. More often than not, it allows frustration to build, standards to slip and resentment to creep into the business. I...

There is a good reason the saying is ‘hire slow fire fast’ The wrong employee can cause financial and emotional strain that can take months to recover. I know because I’ve experienced it more than once If this episode hit home for you, reach out for a chat Instagram: @petindustrymentor www.petindustrymentor.com

If you've ever said, "I've never needed marketing because all my business comes through word of mouth," this episode is for you. Don't get me wrong, referrals are one of the best compliments your business can receive. They build trust, create loyal clients and are something every business owner should strive for. But are they enough to keep your business growing? In this episode, I'm sharing why r...

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We spend so much time watching what everyone else is doing that we forget to focus on the one business that actually pays our bills... our own. In this episode, we're talking about the trap of constantly comparing yourself to competitors, getting caught up in industry drama, chasing every trend, and letting other people's decisions distract you from your own goals. Because the truth is, every minu...

This weeks episode is going to highlight and explain the differences between the business owner who has the capacity to generate $60,000 in a year vs those exceeding $200,000 The differences might surprise you. You probably think those making over 200 are working 10x as hard as you, or got lucky, or just have figured out the secret. It’s actually none of the above, and allow me to enlighten you. I...

Ever wondered what it's actually like to work with a business mentor? In this episode, I sit down with one of my mentor clients for a completely honest conversation about her experience inside Pet Business Mastery. We chat about where she was before we started working together, the challenges she was facing, the mindset shifts that made the biggest difference, and the practical changes she's made...

. Underpricing is one of the most common challenges I see across the pet industry, and unfortunately it's also one of the quickest ways to create burnout, stress and financial pressure. In this episode, we're diving into the real cost of charging too little for your services, why being busy doesn't always mean being profitable, and how underpricing impacts everything from your wages and team cultu...

A short and sweet ep on how I moved the salon’s google ranking up in 6 short weeks! Keen for support? My options have now changed Email chenelle@theprofessionalpetsitter.com for more info

In this episode, I'm joined by dog behaviour specialist and author Sarah Rutten for a fascinating conversation about understanding our dogs beyond the labels we often give them. We dive into the difference between human expectations and a dog's reality, exploring why so many behaviour challenges stem from misunderstandings rather than disobedience. Sarah explains what reactivity really is, why dog...

The girls from Flying Paws Dog Training are back! I sat down with Pat and Molly once again to talk about what’s been happening in their life since bringing new team members into the business From hesitant to thriving and everything in between, this episode is sure to inspire you and give you confidence when it comes to expanding your business via employees! You can find the girls on Instagram @fly...

Surely you don’t need insurance if you’re a small, early start up, solo business … right? Tune into this weeks episode the hear about the not so exciting side of pet businesses, but one that is incredibly important and non-negotiable I feel today’s ep will open a lot of minds and eyes and I can’t wait to hear your thoughts Thinking of getting insurance after tuning in? You can get 10% off with htt...

This episode is for the business owners who are trying to build something long term while navigating an industry that can feel emotional, reactive and incredibly public online. In this conversation, I talk about why professionalism online matters far more than most people realise, especially in the pet industry where trust is everything. Your social media presence is no longer just “personal”. For...

Well, so much more has already happened since I recorded this haha I want to share this journey with you because I want to showcase exactly what can happen when you go all in and take risks and trust and back yourself Buying a failing grooming salon wasn’t really on my 2026 bingo card, but I’ve done it and I’m equal parts nervous and excited to show you how I turn it around and the exact steps I t...

I was recently lucky enough to inherit a wonderful team of lovely young ladies who work at the grooming salon I purchased I have sat down in this ep and gone over exactly how I handled the initial induction so I can set the tone and standard from day one The more transparent and honest, the easier your staff are to deal with If you’re thinking of hiring, you can reach out to me anytime for a chat...

Today I sit down with my best friend and ex employee, Amy! You are so scared to hire, but why? You don’t trust, you don’t believe anyone can do the work, you can’t find the right person, you’ve had some bad experiences …. This list goes on. At some stage, refusing the hire IS going to hold you back. If it’s a big business you want, life changing income, and not having to drive yourself into the gr...

Everyone gets caught in the same loop of ‘to make more money and be more successful I need more clients’, however that is rarely the real issue I’m not sure why everyone believes more clients = more income = problems solved, as usually what it means is more mess more stress and less profit if you can believe it I dive into that exact common scenario in the pet industry and how I fix it Ready to ge...

I sat down and worked through real business problems the same way I do with my clients, in real time. We touched on things like leads not converting, confusing services, undercharging without realising, and the small decisions that quietly hold your business back. Instead of just telling you what to do, I gave a glimpse of how I actually think about these situations so you can start applying it to...

This episode I really call you out on your BS. So often we procrastinate and convince ourselves the basic generic tasks we have been filling our time with were important so it’s not our fault when stuff doesn’t work Unfortunately, everything comes back to you. Whether it works or not. The choices we make, the effort we put in, the action we are willing to take and remaining accountable and realist...

In this episode I sit down with pet mum and pet influencer Mitali, paw parent to Chiku the Cavoodle. We chat all things from the first special connection to a pet, right through to the challenges of trust that come with trusting a pet professional I questioned Mitali on exactly what is it a pet parent looks for and wants in a service provider and how she can feel supported in knowing she has chose...

You know I had my business and love to talk about it, I teach you guys based on the methods I used and things I learnt But do they still work? Do I still know what I’m talking about. Absolutely. If you follow my content you may have clued in that I started a little at home project because I’m so badly missing having more animals around + working alongside pet parents So I had an idea, set it up, l...

Featuring the beautiful Chloe from my own local Sunny Coast, she’s both a pet parent and a business owner which gives her insight to both sides of the I sat down with her to chat all about what it means to her as a pet parent to trust a professional with her precious pooches and she gives real examples of her past and current experiences If you have ever wanted to know exactly what a pet parents w...

Everyone says they want motivation, but most of the time motivation is not actually the issue. The real problem is that we have become addicted to instant gratification. We live in a world where everything is fast. Fast food, fast delivery, fast entertainment, fast validation through likes, comments and notifications. Without even realising it, that expectation of speed can start to creep into how...