Performance Marketing Unlocked

We did it! We have come to the end of 2022, the first year of Attention Seekers and survived what has arguably been the busiest year in performance marketing to date. In this episode, PMW's Editor Robin Langford, Associate Editor Sarah Dennis and Reporter Lucy Shelley gather round to discuss the top marketing moments of the year, from Musk's madness to Netflix's arrogance, and why 2022 looked more...

Catching up on your commute? Late for a meeting and need a briefing? Tune in to the Attention Seekers News Shorts from Performance Marketing World, giving you the behind the scenes of the biggest news of the week in 10 minutes or less. In the first episode, we also launch PMW's Editor's View from Robin Langford, in which he discusses eBay and Airbnb as they herald a branding renaissance and cut ba...

With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information? Lana Warner, Senior Director of Partnerships and Strategic Solutions at Lotame, discusses if we'll ever reach a global consent consens...

An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. Rakuten Advertising's MD International, Rakhee Jogia, explains the opportunities that marketers can grab in a recession and why affiliate marketing is resilient, reliable and low risk. With 1 billion people predicted to be in the creator economy by 2026, we also talk about making noise when it...

Roll up! Roll up! A social enterprise famous for its high street vendors was hit hard by the pandemic, and has since gone through a huge rebrand. Zoe Hayward, Group CMO at The Big Issue, reveals what it's like marketing for a company with social responsibility after a 7 year stint at consumer brand M&S. She discusses how the social enterprise had to quickly adapt, how much she hates buzzwords, and...

Do we really know what the future of Web3 looks like? Who's going to be in it? How will it change our lives? Suresh Balaji co-founded the Web3 Marketing Association to regulate this unpredictable, unnerving and exciting new space. Having recently spent 17 years at HSBC, and acquiring the bank real estate in Sandbox, Suresh answers the most important questions all about Web3... tune in! Hosted on A...

It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success. Gareth has headed marketing teams for Weetabix, Arla Foods, Heinken and more, and has now gone full time to run his marketing consultancy, Big Black Door, where he gi...

The foundation of TV is linear. But will this always be the case? Jo Kinsella, President of InnovidXP (formerly TVSquared), talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry. Jo fought her way through many challenges, personal and professional, to be the woman she is today. Her advice for performance mark...

Let's go back to the naughties... imagine knowing about the internet 20 years before it boomed? That's where we're at with the metaverse, predicted to be bigger than the internet. Aaron Goldman, CMO of Mediaocean finishes this episode in freestyle, after discussing Netflix partnering with Microsoft, explaining why "it's time TV ads did more", and why he sold his data on Ebay. Head to our socials t...

"71% of people see a TV ad and then search for the product online." Retail royalty and captain of commerce Rita Harnett explains why conversational commerce works, what headless commerce is, and why voice commerce causes family issues. We discuss the disaster of empty Heinz shelves, Robert Palmer's sexy girls, and why alarm clocks are so 'in' right now. Head to our socials to end in suggestions fo...

What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and disregards best practice as playground copying. We talk about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the i...

"Change brings opportunity and imperatives." For this bonus episode, Charli Rogers talks about the catalysts of change, the freedom of creativity and why a digital transformation can be overrated as well as delving in and giving us a masterclass on search. Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' c...

Marketers have more to learn from Donald Trump than you think, according to this week's guest. We talk about the power of search, why NFTs are overrated and how GDPR does on the dating scene. Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram...

"Bye bye cookies," says Airey Baringer with a skip in his step. This week's guest less so seeks attention, but more solutions. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed. Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in sugges...

Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is...

It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to Sarah Dennis to see how two seemingly opposite industries, are almost one and the same as she attempts to sell us Eurovision, and the highs and lows of the annual European song contest. Don't forget to follow/subscribe and send in suggestions...

Does the tortoise always win the race? In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. We talk humour, roast culture and consistent branding alongside voodoo dolls, expensive watches and dating advice. Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMark...

Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV and overrates TikTok, all in one episode. The great grandson of the Cadbury founder delves into his own business of voice commerce, his fascination with the 'Internet of Things' and valiantly attempts the 'Re-sell me a pen' challenge! Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re...

Jim Hawker hates awards but loves attention. This week's Attention Seeker tells us of his 'three pipe case' in performance marketing, including: overcoming the challenges posed by GA4, visible in-person results at The Hundred cricket and the underrated benefits of networking. Listen in for his attempt to re-market a maybe not so outdated pocket calculator... Send in suggestions for our next guest'...

For some, it's not about seeking attention but avoiding it... ASICS's Abha Gallewalle reveals why brands should also avoid Will Smith's slap, how she avoided NSYNC's JC Chasez and why she had to celebrate Olympic winners with subtlety. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld. Hosted on...

Running away from home in search of cookie-promised holidays, Artfinder's Joshna Rughani gives us her take on Apple's iOS update, the metaverse and how brands can come together in times of crisis. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld. Hosted on Acast. See acast.com/privacy for more...

Hollywood villains, fat cat art and Wordle on a lads’ chat -- our first episode gets to know the team that brings Performance Marketing World to you. Our Premium Content Editor, Robin Langford, reveals his ratings on who’s performing in the industry right now and what’s getting his attention this week. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMar...