Per Her Perspective

In this conversation, Marla Noel interviews Dani Alger, founder of Dig Method, discussing the importance of understanding your biology for achieving lasting change. What is your body telling you? Dani shares her personal journey, insights on health management, and strategies for high performers to optimize their well-being. The conversation explores the impact of lifestyle choices on health, parti...

Budgeting: An Important Part of Running a Business Marla Noel explains why budgeting is not just a finance exercise but a core business discipline for cash flow, decision-making, and growth planning. She walks through how to build a practical budget from real historical data, how to account for revenue, expenses, salaries, and cost of sales, and why the process should start early enough for leader...

Per Her Perspective with Patricia De Fonte Marla Noel sits down with Patricia De Fonte, founder of DeFonte Law PC, to talk about building an estate planning firm around freedom, family, and a deliberately designed lifestyle. Patricia explains how she returned to law after years away, why she chose estate planning over entertainment law and litigation, and how coaching, hiring, and community shaped...

KPIs are supposed to improve performance— Marla Noel breaks down how to build KPIs that actually motivate people, align with strategy, and help you grow without turning measurement into a morale problem. For business owners and department leaders, this episode cuts through the KPI noise and gets practical fast. Marla shares why the first number is often just an estimate, why employee buy-in matter...

Kyra Hokanson Gray, president and owner of Hokanson Vascular, shares insights into the company's history, her personal journey, and the challenges of business management. From the early days of the company's founding to the impact of her father's death. Kyra's story is one of resilience, leadership, and dedication to work-life balance. The conversation covers a range of topics including challenges...

Sarah Henry, the second-generation owner of Gaspars Construction, shares her journey of leading a woman-owned residential remodeling company and the challenges she faced. She discusses her passion for people, the impact of her family background, and the importance of finding the right people for the team. The conversation covers a range of topics, including leadership, WPO membership, personal pas...

Meghan Lynch, CEO of Six Point Strategy, shares her journey from mentorship to leadership, emphasizing the value of curiosity, learning, and stewardship. She discusses the impact of family values, mentorship, and the importance of being present in both business and personal life. Meghan also reflects on the lessons learned from mistakes and the value of taking improv classes for personal growth an...

Mikaela Kiner , founder and CEO of Reverb, shares the candid story of leaving big corporations to craft a purpose-driven, people-first company that prioritizes work-life harmony. Her journey reveals unexpected lessons about leadership, boundary-setting, and building a culture where everyone thrives—not just survives. This episode is perfect for entrepreneurs hungry for practical strategies to fost...

The conversation with Divyata Rajaram covers her entrepreneurial journey; motivation to start a business; childhood and early influences; career aspirations; working with a spouse in business; challenges and successes in entrepreneurship; authorship and its impact on business; global business expansion; business management disciplines; and work-life balance and wellness. Divyata shares insights in...

Rose Cholewinski, a respected businesswoman and community leader, shares her journey of starting and growing a successful swim school business. Her passion for water safety and dedication to serving the community have been the driving forces behind her business. Rose's commitment to mentorship, business growth, and community involvement reflects her values and leadership style. The conversation wi...

The conversation covers Kristen Croxton's journey in commercial real estate lending and her motivation to start a client-focused business. With her family's influence, she shares how she arrived at her career choice. There are many challenges and lessons in business management. Kristen learned the importance of surrounding oneself with the right people. Takeaways Client-focused business Passion fo...

Jennifer Cue, former CEO of Jones Soda, shares her journey from corporate banking to entrepreneurship and her experiences in building and growing businesses. She also discusses her time abroad and the challenges of balancing work and life in business ownership. The conversation covers topics such as managing people, learning from mistakes, the value of peer groups, investing in businesses, and per...

Tara Turkington shares her journey of starting a business out of necessity. She discusses the impact of mentorship, and the competitive spirit within her family. Additionally, she reflects on the importance of finding the right people for business growth and shares valuable lessons from mistakes and the resilience required in business. The conversation covers topics such as entrepreneurial support...

The conversation with Alycia Doxon covers a range of topics related to entrepreneurship, business growth, and leadership. Alycia shares insights on the importance of delegation, the value of a clear business thesis, and the impact of networking on business success. She also discusses her motivation for entrepreneurship, the dynamics of working with family, and the lessons learned from mistakes in...

Marla Noel discusses the art of planning, emphasizing the importance of clear communication and thorough training. She delves into resource management, workflow efficiency, and the significance of project progress and follow-up in the planning process. Takeaways Planning is an art Clear communication is key

The conversation with Hulya Kurt covers her journey from her childhood experiences to her growth in an international firm to the business she runs, Innkick. She talks about the impact of reading on the development of empathy. Among many other things, Hulya teaches business disciplines at a university in Geneva. Hulya's family support shaped her approach to business and leadership. Her commitment t...

Join Marla Noel on "Per Her Perspective" as she delves into the art of managing people effectively. In this insightful episode, Marla explores the essential roles of planning, organizing, leading, and controlling within a business environment. Discover the power of SMART goals, the importance of aligning team strengths with company values, and the impact of leading with both heart and mind. Whethe...

In this conversation, Marla Noel discusses the intricacies of management, emphasizing that effective management is not an innate skill but one that requires education and practice. She outlines the key responsibilities of a manage r, including planning, organizing, leading, and controlling, while also addressing the emotional complexities of managing people. The conversation delves into the import...

In this episode of PerHer Perspective, Marla Noel provides some insights about delegation, the why, the how and the what. Most owners and executives know they should delegate, but the real question is why it matters . No business scales on the shoulders of one person. Delegation frees leaders to focus on high-value work, strengthens the team, and creates accountability that drives performance. Mar...

In this insightful episode of Per Her Perspective, host Marla Noel sits down with Teri Bassman, Chief Culture Officer and co-owner of Bassman Blaine, a family-led home furnishings company that has been shaping the industry since 1984. From growing up as an IBM “transfer kid” who had to make new friends every couple of years, to helping lead a company through recessions, rapid growth, and a global...

In this powerful episode of Per Her Perspective, host Marla Noel sits down with Britt Houd, owner of AlphaGraphics West Houston, to explore how a small-town girl, childhood cancer survivor, and lifelong daydreamer grew into a grounded, heart-centered leader. Britt shares how stepping into her family’s print and marketing business became an unexpected path to entrepreneurship, and how she has resha...

When Carolina Alvarez’s client told her she had 30 days to start her own business or lose the contract, she didn’t hesitate. With a newborn at home and no safety net, she said yes and turned that leap of faith into two thriving, women and minority owned companies: J&S Building Maintenance and J&S Construction Cleanup. In this episode, host Marla Noel dives into Carolina’s journey, unpackin...

In this heartfelt episode of Per Her Perspective, host Marla Noel sits down with Becky Robbins, WPO Chapter Chair for Northern Colorado and Houston, to explore a remarkable journey of resilience, leadership, and lifelong purpose. From humble beginnings as the eldest of eight in a working-class family to leading global consulting projects across continents, Becky shares how integrity, communication...

Behind many thriving women-led businesses is a leader navigating the realities of perimenopause and midlife change. In this episode, Marla Noel sits down with Dr. Arianna Sholes-Douglas, board-certified OB/GYN, integrative women’s health expert, author of The Menopause Myth, and founder of Tula Wellness & Aesthetics, to talk candidly about hormone health, brain fog, intimacy, and the business...

Behind every successful business is a story of grit, growth, and lessons learned. In this episode, Marla Noel sits down with Pete Fowler, founder of Pete Fowler Construction Services, to explore how he built a nationwide consulting firm rooted in integrity and discipline. Together, Pete and Marla wrote the book on healthy leadership, Drama Free Management , where they outline practical ways to tra...