Pathmonk Presents Podcast

In this episode of Pathmonk Presents, host Ernesto welcomes Jordan Turner from Helium SEO, a unique digital marketing agency focused on problem-solving through technology. Jordan discusses how Helium SEO leverages AI and machine learning to address complex marketing challenges across various industries. He shares insights on their approach to content strategy, client acquisition, and the responsib...

In this episode of Pathmonk Presents, we welcome Montserrat Ruiz from Eye See Research, a cutting-edge market research agency. Montserrat discusses how Eye See Research uses a unique mixed-method approach, combining conventional and behavioral methods like eye tracking and spatial coding. She explains how they test products and designs in simulated competitive environments to gain deeper insights...

In this episode of Pathmonk Presents, we welcome Ken Herron, Chief Growth Officer at UIB, an API AI company revolutionizing human-machine communication. Ken discusses UIB's mission to simplify interactions between people and AI across various channels and languages. He delves into the challenges of communicating at scale and how UIB's solutions, including conversational AI and retrieval augmented...

In this episode of Pathmonk Presents, Ernesto chats with Deanna Reed, CMO of Virtual Coworker, a company connecting businesses in Australia and the U.S. with skilled remote staff from the Philippines. Deanna shares how Virtual Coworker simplifies hiring by managing vetting, onboarding, payroll, and client success, enabling companies to grow while saving on costs. She also dives into their marketin...

In this episode of Pathmonk Presents, we welcome Paris Vega, Chief Growth Officer at The Nine Digital. Paris shares insights on their full-scale website design and digital marketing agency, specializing in the manufacturing industry. He discusses their approach to helping industrial clients modernize their marketing strategies, emphasizing the importance of SEO, lead generation, and conversion tra...

In this episode of Pathmonk Presents , Ernesto sits down with Kyle Hamer, Senior Vice President of Marketing at HH2, a company focused on simplifying construction operations. HH2 bridges the gap between ERP systems and construction management tools, offering digital timesheets, labor tracking, and AP routing solutions. Kyle shares insights on how HH2 helps contractors streamline field and back-off...

In this episode, we're joined by Megan Oliver, Marketing Manager at Rosterfy, a leading volunteer management software provider. Megan shares how Rosterfy helps organizations, nonprofits, and governments simplify volunteer coordination, reduce administrative tasks by 50%, and focus on impactful work. From sporting events like the Super Bowl and World Cup to local government programs, Rosterfy's pla...

Tom Dingwall, AI Growth Manager at Passion Fruit, joins Pathmonk Presents to unpack how modern marketing teams can scale faster using flexible talent and AI-driven workflows. Tom shares how Passion Fruit connects companies with specialized freelance marketers across the full marketing mix, while avoiding the inefficiencies of traditional agency models. The conversation dives into the launch of PIP...

Elizabeth Thorn, Head of Marketing at Toggl, joins Pathmonk Presents to unpack how time visibility fuels better marketing and business decisions. She explains how Toggl helps knowledge-based teams understand where time and money are actually spent, moving beyond gut feel toward data-backed planning. The conversation explores why agencies, SaaS teams, and professional services benefit most from tim...

Jaime López, Director of Marketing at Ververica, joins Pathmonk Presents to unpack how enterprise B2B companies market highly technical products to complex buying teams. Ververica powers real time data processing behind major global brands, where milliseconds determine success or failure. In this episode, Jaime explains how selling time and proof of value reshapes messaging, website strategy, and...

In this episode of Pathmonk Presents, Kevin sits down with Kelsey Formost, Head of Marketing at Togal, an AI-powered construction software platform transforming preconstruction workflows. Kelsey breaks down how Togal helps estimators, contractors, and subcontractors automate takeoffs, reduce manual work, and bid faster with higher accuracy. From a marketing lens, she explains the challenge of sell...

Chanelle Leslie is the VP of Marketing at The Class, a fitness platform blending movement, somatics, and mental health support. In this episode, she shares how The Class shifted from celebrity-driven growth to a persona-led acquisition strategy that doubled conversion rates. Chanelle explains why niching messaging around anxiety, trauma, and emotional regulation outperforms broad positioning. She...

In this episode of Pathmonk Presents, Rick sits down with John Collie, CEO and founder of Rescue7, to discuss the real-world impact of first aid training and public access defibrillators. John shares how his background as a firefighter inspired him to build a company focused on educating everyday people to act confidently during emergencies. The conversation explores why AEDs are critical in workp...

Tim McLain, Director of Marketing at RepSpark, shares hard-earned insights from 35 years in B2B marketing and explains how wholesale brands can win modern buyers. He breaks down why inventory visibility, sales rep enablement, and clean digital ordering systems are now table stakes for brands selling into retail. Tim also dives deep into what actually drives website conversions in 2026, from discip...

Peter Velardi, CEO and Founder of Refer Me IQ, joins Pathmonk Presents to break down how referral-driven growth can outperform traditional acquisition channels when supported by the right systems. Drawing from decades of experience in financial services and enterprise leadership, Peter explains how companies can turn referrals from an unpredictable bonus into a repeatable, scalable growth engine....

Fei Wu, founder of Feis World Media, joins Pathmonk Presents to break down how creators and brands can stay visible and trusted in an AI-driven search landscape. Fei shares how her team works with companies like Adobe and emerging AI startups to build contextual footprints through long-form blogs, tutorials, and video content. The conversation explores why quality content beats shortcuts, how enti...

Kevin Watkins is the Founder and Creative Director of Farewell, a web design and development agency based in Bend, Oregon, specializing in nonprofit, outdoor recreation, and sustainability organizations. In this episode of Pathmonk Presents, Kevin shares how Farewell helps organizations modernize outdated websites, reduce user friction, and empower lean marketing teams to do more with less. The co...

In this episode of Pathmonk Presents, Kevin sits down with X Wang, founder of Essence of Email, to break down what actually drives retention and long-term revenue for ecommerce brands. X shares how his agency focuses on email and SMS as performance marketing channels, balancing short-term revenue with lifetime value. The conversation dives into common mistakes brands make by either over-sending or...

Shivani Airi, Chief Strategist at AltVibes, joins Pathmonk Presents to share how curated ecommerce experiences can dramatically improve website conversions. AltVibes operates at the intersection of experiential luxury and ecommerce, bringing globally sourced homeware, coffee, wine, and kitchen products to Indian consumers. In this episode, Shivani explains how intentional curation reduces choice p...

Meet Samantha Degennaro, Head of Growth at Dimo, a company making waves in the Web3 and automotive data space. In this episode, Samantha discusses the innovative ways Dimo empowers car owners with data ownership and control. Discover the potential of Web3, the challenges of data attribution in modern marketing, and the importance of a multi-channel approach to reach target audiences. Tune in to ga...

Meet Marni Carmichael, VP of Marketing at ImageSource Inc., a company that helps organizations improve and automate their business processes. Marni shares valuable insights on how ImageSource Inc. utilizes data to drive business processes and automate tasks, allowing skilled staff to focus on more strategic decision-making. She also discusses the importance of customer satisfaction, talent develop...

Meet Larry Ricca, Head of Sales and Marketing at Intervene, a company focused on providing intervention support for K12 students. Larry shares insights on how Intervene addresses challenges like teacher shortages and the growing need for bilingual support, particularly in math and ELA. He also discusses their targeted approach to client acquisition, the importance of referrals and networking, and...

Meet Abdul Rastagar, Head of Marketing at Lexitas Pharma Services, a CRO specializing in ophthalmology clinical trials. Abdul shares his expertise on pharmaceutical marketing, emphasizing the importance of brand awareness and targeted content for lead generation. He also discusses the crucial role of LinkedIn and website development in client acquisition, highlighting the significance of website a...

Meet Ariel Efergan, VP of Growth at MDI Health, an AI-powered medication management platform. Ariel discusses how MDI Health optimizes drug treatments for patients, reducing adverse drug interactions and improving healthcare outcomes. He also shares insights on their target audience, the importance of industry events for client acquisition, and key considerations for website conversion in the heal...

Meet Noah Thomas, Head of Growth Marketing at Mintec Global, the leading provider of commodity price data, forecasts, and market intelligence for the food industry. Noah shares how Mintec Global helps businesses navigate the complexities of commodity pricing, ensuring fair prices for buyers and sellers. He also discusses effective website conversion strategies, the importance of AB testing, and hi...