Owning the Goal

In this episode of Owning the Goal, I take a moment to reflect on gratitude—both for our listeners and for the incredible craftsmanship of my friend **Ethan Frederick**, who built the stunning electric guitar featured in today’s show. It’s one of five guitars I’ve proudly invested in from Ethan, and its tone truly shines as I play two classics: “Wonderwall” and*“Heart of Gold.” Join me as I celebr...

In this conversation, Bob Burg emphasizes the importance of shifting focus from personal gain to giving value to others in business. He explains that this approach not only leads to more fulfilling relationships but also results in greater financial success. By understanding and serving the needs of others, individuals can create meaningful connections that foster loyalty and advocacy. https://the...

In this episode, Brian McFarland and sales expert Andrew Barbuto discuss the critical role of intro meetings in the sales process. They explore the importance of preparation, building trust, and effective follow-up strategies to ensure success in sales. Andrew shares his insights on how to approach meetings with a mindset of helping rather than selling, and emphasizes the need for persistence in f...

In this episode, Brian McFarland and AI expert David Berkowitz discuss the transformative impact of AI on business and personal growth. They explore the current state of AI, including the emerging browser wars, practical applications of AI tools in everyday work, and the implications for marketing and job security. The conversation highlights the importance of embracing AI as a tool for enhancing...

In this episode of Owning the Gold, Brian McFarland interviews Mike Mondello, a seasoned musician, about his journey in music, the importance of building a brand, and the dynamics of performing in a band. They discuss early influences, the evolution of musical skills, the significance of audience connection, and the role of a frontman. Mike shares insights on collaboration within bands, the joy of...

In this episode of Owning the Goal, Brian McFarland discusses the transformative power of morning routines, emphasizing the importance of waking up early and establishing a disciplined start to the day. He introduces the 20/20/20 formula for success, which includes exercise, meditation, and education, and shares personal anecdotes about how these practices have shaped his life. The episode encoura...

In this episode of Owning the Goal, Brian McFarland discusses the importance of providing value in relationships, particularly in sales. He emphasizes the need to understand the value one brings to others and how this can lead to success in both personal and professional life. Brian also introduces a new series featuring experts in various fields to provide listeners with valuable insights and tip...

In this episode of Owning the Goal, host Brian McFarland and guest Andrew Barbuto discuss essential strategies for sales success, particularly in a competitive marketplace. They emphasize the importance of understanding one's value proposition, differentiating oneself as a salesperson, and building trust through consultative selling. The conversation also covers effective proposal submission and f...

In this episode, Brian McFarland hosts David Berkowitz, an AI expert, to discuss the evolving landscape of artificial intelligence and its applications in business and marketing. They explore the competitive nature of AI tools, the importance of user experience, and practical advice for beginners navigating the AI space. David shares insights on how AI can enhance sales processes, innovative marke...

In this episode of Owning the Goal, host Brian McFarland and guest Andrew Barbuto delve into the critical topic of onboarding for new sales professionals. They discuss the importance of effective onboarding processes, key actions new sellers should prioritize, and strategies for balancing internal learning with external outreach. Andrew shares common mistakes made during onboarding and offers valu...

In this episode of Owning the Goal, host Brian McFarland reflects on a transformative 50-mile bike ride he took with his friend Patrick Curry. The ride not only tested his physical limits but also taught him valuable lessons about teamwork, leadership, energy management, and the importance of relationships. After the ride, they enjoyed a memorable meal at the Red Rooster, highlighting how connecti...

In this episode of Owning the Goal, host Brian McFarland speaks with Marisa Mitchell, the executive director of HYPOTHEkids, a nonprofit focused on STEM education for K-12 students.  Marisa shares her journey into nonprofit work, the challenges and rewards of running a small organization, and the importance of mentorship and community support.  The conversation highlights the significance of resil...

In this episode of Owning the Goal, Brian McFarland explores the intersection of sales and life principles, emphasizing the importance of refreshing and renewing one's approach to work. He introduces the concept of 'Festina Lente' or 'Make haste slowly,' discussing how intentional pauses can enhance productivity and focus. Brian shares practical applications of this principle, highlighting the nee...

In this episode, Brian McFarland interviews Andrew Barbuto, a successful sales professional and author of 'Top Sales Producer.' They discuss Andrew's journey in sales, the importance of leveraging technology like ChatGPT for cold outreach, and strategies for securing meetings. Andrew emphasizes the need for resilience in sales, the significance of being an expert in one's field, and the value of h...

In this episode of Owning the Goal, host Brian McFarland speaks with Lauren Burke, a marketing executive turned entrepreneur, about her journey from corporate life to starting her own consultancy. They discuss the importance of redefining success, the challenges of entrepreneurship, and the role of mindset in achieving personal and professional growth. Lauren shares her insights on embracing gener...

AI is not just changing marketing, it is rewriting the rules. In this episode, Brian McFarland sits down with AI expert and author David Berkowitz to explore how artificial intelligence is transforming the way people connect, create, and compete. From practical tips to big-picture predictions, listeners will discover how to turn AI from a buzzword into their ultimate personal advantage.

In this episode of Owning the Goal, Brian McFarland discusses the concept of 'authentic wealth' as outlined by Robin Sharma. He explores five forms of wealth: economic, relationship, physical, adventure, and psychic wealth. Brian shares personal reflections and self-assessments on each type, encouraging listeners to evaluate their own lives and strive for improvement. The episode emphasizes the im...

In this episode of Owning the Goal, Brian McFarland speaks with Jessper Maquindang, a company culture consultant, about the importance of setting and achieving meaningful goals in both personal and professional life. They discuss Jessper's journey from overcoming childhood asthma to becoming a marathon runner and entrepreneur. The conversation delves into the significance of company culture, team...

In this episode of Owning the Goal, Brian McFarland speaks with Coach Mikki, a trailblazing football coach and author, about her journey in sports, the challenges she faced as a female coach, and the importance of resilience, mental toughness, and belief in oneself and others. They discuss how coaching extends beyond the field, teaching life lessons that prepare young athletes for success in all a...

In this episode, Brian McFarland interviews Susan Robbins, a retired law enforcement officer turned health coach. Susan shares her personal journey, including the challenges she faced growing up, her transition into law enforcement, and her eventual shift to health coaching. The conversation explores themes of resilience, the importance of personalized health, and the impact of emotional well-bein...

In this episode of Owning the Goal, Brian McFarland discusses the importance of slowing down to achieve greater success in sales and life. He emphasizes the value of mindfulness, learning through music, and the 1% improvement rule. Brian shares personal anecdotes and insights from his experiences, encouraging listeners to focus on their goals and take actionable steps towards improvement.

In this episode of Owning the Goal, host Brian McFarland interviews Ryan Wickline, a mindset coach and podcaster, who shares his journey of personal growth and the importance of helping others achieve their goals. Ryan discusses his coaching philosophy, the significance of mental toughness, and the process of building confidence in athletes. He emphasizes the value of persistence, the power of com...

In this episode of Owning the Goal, host Brian McFarland interviews Scott, an online fitness coach and former military pilot. Scott shares his journey from growing up in Southern California to joining the military, where he faced challenges and a near-death experience while flying helicopters. After leaving the military, he transitioned to a career as a commercial pilot and eventually became a fit...

In this episode of Owning the Goal, Brian McFarland explores the concept of the 'four minute mile' as a metaphor for setting and achieving ambitious goals in both sales and life. Drawing inspiration from Robin Sharma's book, 'The Mastery Manual', he encourages listeners to identify their own 'four minute miles'—the seemingly impossible goals they wish to achieve.  Through personal anecdotes and re...

In this episode of Owning the Goal, host Brian McFarland engages with relationship expert Debbie Caudle, exploring the intricate connections between sales, personal relationships, and emotional health. Debbie shares her journey from Canada to becoming a relationship coach, reflecting on her 24-year marriage and the lessons learned about boundaries, communication, and the importance of intentionali...