Outfitter Pros Podcast

In this episode, I speak with Russell True from White Stallion Ranch and the True Ranch Collection. Russell shares about some of the earliest struggles the ranch had, and ultimately how he overcame them and started expanding to purchasing multiple ranches to make up the True Ranch Collection. His story is one of grit and determination, and possibly a little luck here and there. You can connect wit...

Are outdated marketing myths holding your outfitting business back? Today, we’re debunking three common misconceptions that keep Outfitters stuck: marketing doesn’t have to break the bank, targeting everyone means attracting no one, and relying solely on social media won’t fill your calendar. Tune in, learn what really works, and discover one practical step to boost your bookings immediately.

Do you truly understand what drives your customers to book trips? Spoiler alert: it’s not just the size of the fish or intensity of the rapids! In today’s episode, discover the real reasons customers choose you, how to align your marketing to match their actual desires, and why personable guides and clear expectations can transform your business. Plus, get a quick actionable tip to immediately upg...

Ever caught yourself hoping your website magically draws customers, or that one Facebook post somehow fills your calendar? Hope feels good—but it won’t grow your outfitting business. In this episode, discover why “hopes and dreams” fall short and how shifting to strategic marketing plans and practical systems can reliably fill your trips and boost your profits. Stop hoping and start acting—let’s m...

In this kick-off episode of season 2 of The Outfitter Pros Podcast, we cut straight to the chase, breaking down what marketing truly means for outfitters. Forget complicated jargon or expensive tactics—this episode clarifies how simple, clear communication can transform your business. Learn the essential pillars of clarity, consistency, and visibility, and discover a quick, actionable tip you can...

In this episode, we get to speak with  @ZacharyCollier  of Northwest Rafting Company. He shares his journey of becoming a raft guide and ultimately starting his own rafting business! It's a wealth of wisdom for anyone looking to learn more about running and sustaining a successful Outfitter business. From the outdoor industry marketing strategies he's used to the focus on training his staf...

Dive into the heart of Alaskan fishing adventures in this exciting episode of the Outfitter Pros Podcast. Join us as we sit down with Captain Nickolas of River Rise Fishing Guides, exploring the serene yet thrilling world of fishing in Alaska's renowned Kasilof and Kenai Rivers. Discover what makes a fishing trip unforgettable with stories, tips, and insights directly from the captain himself....

Today on our podcast, we're excited to chat with Dalton Romanowski, an expert fly fishing guide from Central Oregon. Dalton has an impressive background, guiding with Deep Canyon Outfitters and exploring the wild rivers of Idaho and Wyoming with World Cast Anglers. He knows the Pacific Northwest's waters like the back of his hand and loves sharing his fly fishing wisdom with both eager new...

This week on the Outfitter Pros Podcast we talk with Vesna Plakanis from A Walk in The Woods. Vesna Plakanis and her husband Erik started their guide service, A Walk in the Woods, in 1998 with a true desire to reconnect people to the natural world. Her true passion is in helping guests discover the incredible beauty of the small worlds found in the Smokies. Vesna really believes in walking her tal...

This weeks episode is with Carrie Soulliere. Carrie is the owner of Covered with Carrie an insurance brokerage who can help nationwide. She helps with health coverage, as most people who work in the industry qualify for zero-dollar coverage. She can also help with river race liability insurance including class V. She focuses on automation and serving her consumers efficiently in her agency. Her bu...

Episode #20 of the Outfitter Pros Podcast is with Brett Bloemendaal. Brett is a former investment analyst who left Corporate America after sixteen years to pursue his passion of fishing. He is now a professional guide on Lake Sakakawea in North Dakota and runs a growing YouTube channel - Bloemendaal Fishing - which compliments his guide service, allowing him to teach and inspire thousands more peo...

The Guide's Guide to Digital Marketing Audiobook - Chapters 14-17. If you received even an ounce of value from this book, would you go and leave me a review on Amazon? This will help me reach more people and give value to as many people as possible! Thank you so much for taking the journey with me and reading the book! Leave Your Review Here

The Guide's Guide to Digital Marketing Audio Book - Chapters 10-13.

The Guide's Guide to Digital Marketing: Introduction and Chapters 5-9. If you're enjoying this book and it's helping you think through your own marketing strategies and you're getting value from it, would you doing something valuable for me? I would love if you left a review on Amazon for this book (preferably 5 stars :) lol). This helps me to reach others on Amazon and for Amazon...

This is the audio book for The Guide's Guide to Digital Marketing: A Marketing Playbook for Outfitters and Tour Operators. In this snippet, I go over the intro and read chapters 1-4. Pro-Tip** Stats show that by listening and reading a book at the same time, you're much more likely to retain what you read. So, if you want to soak this knowledge in, read the book and listen at the same time...

On today's show we speak with Cole Lyon of Cole Lyon Fly Fishing. Cole is passionate about changing the way that fly fishermen learn and grow in their journey with this age old past time. He provides a mentorship program where he teaches fly fishermen how "not to suck" at fly fishing. Check out the links below to learn more about Cole and his business! https://colelyonflyfishing.com/...

This special episode is a recording of the presentation we gave at the New York State Outdoor Guide Associations Winter Rendezvous conference. The focus was on giving a simple, yet effective framework for successful marketing strategies to guide and outfitter business owners. You can access the presentation slides by using the link below. https://resources.outfittermarketingpros.com/nysoga-slide-d...

Today's episode is with a good friend and client of ours, Taylor Klarman! Taylor is the owner of River Run Angling in Bristol, TN. We get to hear his story of how fly fishing played a major role in his recovery and healing after his medical discharge from the Marine Corps. We get to hear how it impacted him so much that he decided to start his on guiding business! You can learn more about Taylor b...

In today's episode we speak with Matt Millner. Matt is the founder and head guide of Rising River Guides based out of Cotter, Arkansas. We get to hear how fly fishing has been in his blood since he was a kid and how he's turned this passion into a full on profession. He has experience guiding on multiple rivers across 3 states and you're sure to want to go fishing with him after you hear his story...

In today's episode we speak with Traci Salisbury of Outdoor Mavens. Traci has had an amazing journey into the Outdoor Industry that has led to her opening her business Outdoor Mavens. Traci has a huge heart for making the wilderness a more accessible and inclusive place that she can help pass on to future generations of outdoor enthusiasts! You can learn more about her and her business using the l...

On this episode we get to speak with Chris Frazee of Zebulon, LLC. He has an amazing story of climbing the through the ranks at Maravia Corporation where he ultimately became the President! He has a wealth of experience in the Outdoor Industry and now is serving Outfitters throughout the United States as a business consultant with Zebulon, LLC. You can learn more about him by using the links below...

In today's episode we speak with Moose Mutlow and hear about how he is equipping guides, Outfitters and Search & Rescue personnel with the skills necessary to mitigate risk and navigate tough situations when they occur in the outdoors. He is a wealth of wisdom in this topic and his passion for equipping and training outdoor leaders shines through in our conversation. You can find out more abou...

In this episode we talk with Sarah Berkeley & Sam Schild of Symbiosis Gear. We get to hear how they are stepping in to a very underserved market and are creating ultra-light backpacking gear for women! You can learn more about them using the links below. Be sure to complete their survey so you can give valuable feedback to further their R&D process to better serve women in the outdoor indu...

Today we speak with Scott Locorini of AE Adventures. Scott speaks about his journey into the outdoor industry from a guide to business owner. We hear of some of his challenges along the way and what it took for him to scale to a global level. Learn more about his business and connect with him using the links below. https://www.ae-adventures.com/ Facebook: https://www.facebook.com/ae4adventures Ins...

In this episode we speak with Ryan Borup of Blazin Paddles. Ryan talks about his experience growing up in Alaska in a family owned whitewater rafting business and how that led him to where he is today. His business was recently ranked in the top 20 experiences in all of the United States by Viator. You can learn more about his business and connect with him using the links below. https://www.blazin...