Ops Cast

Text us your thoughts on the episode or the show! In this episode, we are talking about the new MarketingOps.com site and how that's tied into the MO Pros community and everything else. Join us for this discussion between your show hosts, Mike Rizzo, Naomi Liu, and Michael Hartmann. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the sh...

Text us your thoughts on the episode or the show! Our guest in this episode is Amy Goldfine.  We discuss the 4 pillars of Marketing Operations and what Marketing Ops is all about. Tune in to this episode to learn about the 4 pillars and how you can leverage the framework to build a career path in Marketing Ops. By day, Amy is head of marketing operations at Iterable. Iterable is the customer activ...

Text us your thoughts on the episode or the show! John Charlesworth is currently Director, Marketing Operations at Narvar. John is a marketing and ops leader primarily with high-growth startup companies. He has extensive experience in marketing operations, digital marketing, demand generation, project management, team building, and strategy. He is an advocate for creating scalable processes for le...

Text us your thoughts on the episode or the show! In this episode we had a conversation with Angela Lee , who is a marketing and demand generation leader and consultant, about her experience working with marketing operations professionals.  She shared her decision-making process for leaving a corporate role and venturing out as a consultant.  She also talked about: The characteristics of the succe...

Text us your thoughts on the episode or the show! As Marketing Operations continues to become more common and more consistent, there is still a missing element -- consistent expectations and training/certification. In this episode, we talked with Kyle Jepson of Hubspot about the Revenue Operations Certification that they recently launched.  Kyle shared: His process for research and developing the...

Text us your thoughts on the episode or the show! In this episode we talked with Lindsay Rothlisberger , the head of Marketing Operations and Email at Zapier about her journey to marketing ops. As has been the norm, her story was unique.  In addition, Lindsay shared her insights into: How and when to consider centralization or de-centralization of Marketing Ops functions. If you choose to de-centr...

Text us your thoughts on the episode or the show! In this episode we covered lots of ground with our guest Andrea Lechner-Becker, formerly the CMO of Shift Paradigm. She has been a hands-on Ops practitioner, a consultant, a champion and a CMO. She has a unique perspective on all things Marketing Operations. One of the best insights from the conversation had to do with how hard it is to get the &qu...

Text us your thoughts on the episode or the show! Bizible Marketing Ops MOOPs + Harjot and Jessica sing a little Kelly Clarkson!! Tune in to hear how Harjot found, resolved and learned from this reporting error related to Bizible form fills vs Marketo form fills.  Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! During this episode we talk with Zach Priest about: His journey to Marketing Operations (via Sales and Marketing) Our responsibility as MO Pros to uphold privacy for customers The connection between privacy, transparency and loyalty ...and a little about his F1 Racing podcast called Superlicense Formula 1 Zach joined us from London, where he is a t...

Text us your thoughts on the episode or the show! In this episode, we talk with Drew Smith about how to get into Marketing Ops or Revenue Ops.  So, if you are not already in the profession, but are interested, then get ready to take some notes. About Drew: Our guest, Drew Smith, is the Director of Growth, Revenue Operations at Directive, a performance marketing agency. Prior to joining Directive,...

Text us your thoughts on the episode or the show! Collecting data in a bunch of different places; forms on websites, events, and more! Well... sometimes we find out that you collect registration data on a completely non-standard form; and then you have to deal with the list import process... you can imagine where things go wrong from here -- but you should tune in ot find out more! Episode Brought...

Text us your thoughts on the episode or the show! This is something we’ve wanted to do for a while now on the podcast. Today we get to talk about Marketing Ops with co-workers.  Joining us today are, Tracy Warner and Candace Hopkins. Tracy is currently Senior Manager of Marketing Operations at Agorapulse. Before that Tracy has held a number of positions supporting executives, and she has had her o...

Text us your thoughts on the episode or the show! What happens when you work for a company that can ACCIDENTALLY send NUDE images to over 500,000 clients?  Find out in the latest episode of MOOPs. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! We are covering the intersection of two topics today - privacy and data/analytics.  To help us with this topic we are joined by Damon Gudaitis, Analytics Manager at Three Ventures Technology, Inc., and Caret Juice Marketing, his consulting companies. Prior to that, Damon has worked in several marketing and digital marketing roles as well as having...

Text us your thoughts on the episode or the show! This is a systems template issue that's related to Monthly Newsletters - how do internal teams know if it's gone out?  You can imagine where this goes next...  Tune into this episode to hear how Andy Caron made a MOOPs about 5 or so years into her tenure as a Marketing Operations professional.  Episode Brought to You By MO Pros   The...

Text us your thoughts on the episode or the show! We are continuing our series of Marketing Ops career journeys. In this episode we are joined by Mike Tatum, currently Director of Lifecycle Marketing at Athletic Greens.  Prior to that, he held several roles in demand gen, general marketing, digital marketing, and lead generation. He has also been on the agency side and was a media planner/buyer. ...

Text us your thoughts on the episode or the show! We are back to our series of Marketing Ops career journeys.  In this episode, we are talking with Faithful Adia who is currently Senior Marketing Automation Manager at HelloFresh, based in Germany. Prior to this role he has held roles as CRM Manager, email marketing specialist and more. We enjoyed learning from Faithful about what it is like leadin...

Text us your thoughts on the episode or the show! Tune in to this episode of MOOPs TV where Weisi Kang shares her Marketing Ops mistakes and how she plans to avoid them in the future. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! In this episode we had the opportunity to talk with Daniel Murray (host of the Marketing Millenials podcast ) about how he sees: The relationship between marketing ops and overall marketing The importance of understanding broader marketing and sales processes as a marketing operations professional The shifting perception of marketing ops and potent...

Text us your thoughts on the episode or the show! We continued our series of Marketing Ops Stories with Bethanie Swank. Her story is unique in a couple of ways. First, she started more as a full-stack marketer, and found that she really enjoyed the technology and process orientation found in Marketing Operations. That led her to several different opportunities to be the "team of one" to...

Text us your thoughts on the episode or the show! Tune in to this episode of MOOPs TV where Anna Leary shares a cloning mistake that resulted in a rather large mistake that impacted over 2-million records! Hear how she resolved it and the practical tips she provides on how to avoid mistakes like this in the future. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations...

Text us your thoughts on the episode or the show! Our guest in this episode, AJ Navarro, shares his career journey from Sales to Marketing Ops and consulting, including how his experience with producing music taught him about marketing tech. If you've ever wondered what music production has to do with Marketing Ops, or what it's like to work as a consultant - this is the episode for you!...

Text us your thoughts on the episode or the show! In this episode we talk with Carissa McCall about her journey through roles in sales/inside sales, customer success and customer success operations, product marketing, and channel partnerships before landing in marketing operations. Carissa shares lessons about: Self-awareness - knowing what kind of work she enjoyed (and didn't) Being opportun...

Text us your thoughts on the episode or the show! Prasad joins us on another episode of MOOPs tv to share a mistake that occurred within a database of over 2-million records.  Tune in to find out what happened and how he went about remediating the mistake. Episode Brought to You By MO Pros   The #1 Community for Marketing Operations Professionals Support the show

Text us your thoughts on the episode or the show! During this (sorta) Ops Cast After Dark, we talk about one year of Ops Cast and we talk about predictions for 2022. Our starting point was 6 predictions about Marketing Operations in 2022 written in an  article by a friend of the show, Darrell Alfonso . As you will see, we don't all see things the same and predictions are almost always tough....