Name Drop

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting, and Julia Drabick dive into the art of crafting effective communication strategies across various sectors. Listen along for shared insights on balancing concise messaging with today’s complex communication channels, managing reputational risk, and the influence of cultural sensitivities on brand communication. We also explore...

In this special episode, Molly Baker, CEO of Indie Consulting, reflects on the company’s six-year journey. She shares the lessons learned, the challenges overcome, and the importance of strategy in marketing today. Tune in to hear her thoughts on leadership, empowering female entrepreneurs, and what lies ahead for Indie Consulting.

Brand innovation takes center stage in this conversation, where Molly Baker, Founder of Indie Consulting and Dena Wimette, Marketing Director at Lawson's Finest Liquids delve into the delicate balance between change and consistency. They explore how brands find inspiration for product innovation and how this influences marketing strategies. With a fresh take on today’s marketing landscape, our gue...

Join Molly Baker, Founder of Indie Consulting and Christopher Miller, Global Social Mission Director at Ben & Jerry’s as they dive into the intersection of corporate activism and purpose-driven marketing, exploring how brands can authentically support social causes. Our guest shares insights on where companies often go wrong, how activism has evolved in the marketing world, and how cultural mo...

Join Molly Baker, Founder of Indie Consulting as she explores the latest trends and strategies in the health and wellness industry with Emily Coules, Founder of Dose Yoga and Smoothie Bar. Tune in as they discuss how to differentiate offerings in a crowded market and attract and retain customers effectively. Learn how customer feedback and industry trends drive innovation. Discover how our guest m...

Join Molly Baker, Founder of Indie Consulting and Grace Nicklas from Inveterate for a conversation on professional growth and the power of partnerships. Listen along for shared insights on enhancing brand visibility through synergistic partnerships and events in today's digital age. Discover effective strategies for approaching potential partners, promoting events, and leveraging digital marketing...

Join Molly Baker, Founder of Indie Consulting, as she explores the dynamic world of marketing with Uyen Truong, Head of Program Management at CoinDesk, focusing on the unique strategies for start-ups and legacy brands. Listen as they discuss what makes a good marketer today, the essential platforms and channels to prioritize, and the biggest opportunities and challenges in the current marketing la...

Join Molly Baker, Founder of Indie Consulting, as she explores the benefits and challenges of a varied career path with Talya Benjamin, Manager of Marketing & Operations at Alice Mushrooms. Discover how diverse experiences can enrich both professional development and personal fulfillment. Listen along to gain valuable perspectives on choosing a career in marketing, navigating various industrie...

Join Molly Baker, Founder of Indie Consulting, as she explores the evolving landscape of influencer marketing with Dan DeMiglio, an industry expert. Discover the key elements of a successful campaign, strategies for choosing the right influencers, and the importance of timing for viral content. Tune in for shared insights on balancing authenticity with viral potential and inspiring stories to elev...

Join Molly Baker, Founder of Indie Consulting, and Ben Sharf, Co-Founder of Platter, as they dive into all things Business Development. From professional thoughts for the day to his definition and approach to BD, and common mistakes in the field, Ben shares his thoughts on the 'salesperson' stereotype and how to form influential relationships. We also explore the challenges of building a remote te...

In this episode, Molly Baker, founder of Indie Consulting, is joined by Justine Fisher, an experienced professional from the CPG sector, specializing in the alcohol and spirits industry. Together, they explore the death of traditional marketing and uncover the foundational elements that brands need today. In their discussion, the two touch on which brands are leading the way and the key qualities...

Today we are joined by Chris Chavez, an entrepreneur who has built an impressive business by harnessing the power of storytelling. Tune in as we discuss the pros of creative burnout, why it’s important to follow your interests, and what it looks like to bet on yourself.

Get to work! Who said it first? Kim K or Jim Baker? Join Molly and Jim to hear about what it takes to be a successful entrepreneur, what it’s like to go from a successful exit to launching a start-up, and why we should all be drinking tea.

Tune in to hear Molly Baker, CEO of Indie Consulting and Stephanie Gaynor, Managing Director of Customer Strategy at Mindshare as they discuss the continuum of the digital transformation, what it really means to create and have a data strategy, and the impact of leaning into change across all aspects of life.

Today we are joined by Brooke Cullison from Liquid IV who specializes in all things growth marketing to discuss how to balance acquisition vs. retention, prioritize channels for growth, and the importance of building a relationship with your customers.

Join us today as Molly chats with Tylar Brannon, CEO of Optimal Bio, about everything from lessons in leadership to how we define ‘wellness’ today. Our guest today has a wealth of knowledge and insights to share on how to evolve a fast growing brand over time.

Join us as we discuss all of the opportunities within the consumer and DTC landscape today, how to bring focus into fast moving environments, and why a good boss can be a game changer.

Today we are joined by Courtney Toll, an impressive entrepreneur who transparently shares insights from her entrepreneurial journey, highlighting the importance of a sustainable business model and key growth marketing strategies that actually work (and those that do not).

Join Molly and Madison as they discuss the dos and don’ts of creative briefing, what it means to approach client services with empathy first, and the nuances of the creative world today.

Today we’re sitting down with a strategist from the big tech world to discuss what strategy really means, how to be a great strategist, and how certain traits can be super powerful both professionally, and personally.

Tune in to hear what it takes to build customer loyalty in today’s changing environment from a leader at one of the fastest growing health & wellness companies of our time. 

Join Molly and Erin while they discuss the biggest challenges brands are facing today and what their hot takes are for overcoming them!