MVP Sports Business

In this episode, Courtney and Jimmy delve into the intricacies of Canada's biggest sporting event, the Grey Cup. They discuss the bidding process for hosting the event, the local economic impact, and analyze the return on investment from previous Grey Cups. A comparison of CFL game attendance against other sports leagues like NCAA and MLS provides insights into the league's popularity. The...

In this episode, Courtney and Jimmy explore the future of sports stadiums, discussing innovative trends and advancements in stadium design and technology. They dive into Roger Goodell's significant compensation as NFL Commissioner, shedding light on the financial aspects of the league's leadership. Courtney breaks down NFL/CFL contracts, offering insights into the intricacies and implicati...

In todays episode, Courtney and Jimmy interview the Founder and Creative Director of PRSVRE Media Group. We cover the origin story of PRSVRE and how the pandemic fueled Dashawn to go all in on the $3.1B Canadian sports industry. The host of the Take It or Leave It Podcast shared how his vision for PRSVRE becoming a media production company. We talked about the growing Canadian Sports Industry and...

Show Notes: Episode Summary In this episode, we discuss the financial challenges faced by athletes, particularly college student-athletes, due to a lack of financial education and guidance. We talk about the importance of athletes having a dedicated team, including agents, financial advisors, and brand managers, to protect their financial interests. The positive development of Canadian Inter-Unive...

SELLING YOUR EXPERIENCE A framework for making money multiple ways from a single skill set you’ve mastered. 4 Phases Practice, Performance, Product, Unpack. Practice = Develop skills & acquire knowledge. Performance = deploy your skills in a professional capacity and earn a living using those skills. Product = Use your experience to develop a product for people in your industry. A) Identify an...

The Top 10 Sports Leagues in The World Why The NFL Dominates Will Cricket become the Number 1 Sport in the world What about Saudi Sports Leagues

A strategy for building a fanbase, finding your best material, and developing your content catalogue. This episode unpacks the lessons business owners and content creators can learn from rappers when it comes to bootstrapping an audience and building a fanbase. Step 1: Drop Mixtapes (Free Content) Step 2: Do Features (Collaborate with others who have an existing audience) Step 3: Go On Tour (Befor...

Welcome to the Most Valuable Person Podcast. Courtney and Jimmy share the money lessons they've learned since they started working over 15 years ago. Courtney breaks down why we've been budgeting all wrong, and how to spend money guilt-free Every Contract is negotiable from employer contracts to business deals. How you can negotiate to earn more. If you enjoyed the podcast, leave us a revi...

If you want to accelerate your personal & professional growth, you need to actively seek out high caliber people. 

Unlock your expertise by creating rules and routines to make you more productive, more creative,  less distracted, and less dependent on motivation. Highlights The Seinfeld System More Experience ≠ More Skill Habit loops and environmental triggers 5 Rules to help you Produce Like a Pro Tips For Performing Like A Pro No Notifications Clear Space / Clear Mind Touch it Once Use Your Calendar Sprint t...

The difference between a side hustle and a real business is systems & processes. Level 1: Starting a Side Hustle Level 2: Becoming Self Employed Level 3: Building a Business The 3 Key Systems of Every Viable Business Product - The value you provide Marketing - How you let people know you're open for business Finance - If it doesn't make dollars, it doesn't make sense The 4 Support...

If you’re trying to find your next customer, next hire, or new career opportunities, the best place to start looking is in your own network. Episode highlights: - Choosing your personal brand - Using social media as your résumé - How to find a job in a competitive market - Contact marketing strategies

If you want to earn a six-figure income you need to have a six-figure skill (or two). Episode highlights Why salespeople will always be in demand The POD method sales strategy How much can you earn writing software? How to get started as a digital marketing Follow us on Social @ TheCStephen @ itsjlawson