Mulch

This week on MULCH, Rebecca shares a short, steadying episode designed to help you stay focused and resilient as the season gathers pace. As we reach the end of the first quarter of the year, it's easy to feel behind, overwhelmed, or unsure whether you're doing enough. This episode offers five honest reminders to bring you back to what really matters on your flower farm. These are not complicated...

This week on MULCH , Rebecca shares a lighter episode for growers coming through a busy Mother's Day weekend. Flower farms aren't usually held together by big moments or dramatic decisions. More often, they're sustained by small habits repeated quietly week after week across the season. In this episode, Rebecca talks through some of the simple practices that help keep a flower farm running smoothl...

Succession sowing is often presented as the key to having flowers all season long. But on many small UK flower farms, the pressure to keep sowing again and again can quietly create more work than the flowers are worth. In this episode of MULCH, Rebecca explores what succession sowing actually means and why misunderstanding it can lead to unnecessary labour, overwhelm, and resentment. Using ecologi...

This week on Mulch, we're celebrating two milestones, Episode 60 and 15,000 downloads. Thank you for being here and for building this thoughtful, business-minded flower farming community with me. Today's episode is about pests… but really, it's about resilience. Because pests are not a sign that you're failing. They're a sign that you're growing something worth eating. As sustainable flower farmer...

In this episode of MULCH, Rebecca explores flower farmer self-care through the lens of our most important tools - our hands. From skin protection and glove choices to strengthening forearms and thinking about vitamin D and bone health, this episode offers practical, preventative advice to help you stay strong, safe and able to keep growing. A thoughtful reminder that sustainable flower farming sta...

In this episode of Mulch , Rebecca offers a timely February pep talk for flower farmers feeling wobbly, behind, or overwhelmed. She shares three grounded reminders: create your own seed sowing plan (and stop chasing perfect ones), stop buying seeds you don't need, and focus on your own business priorities rather than comparing yourself on social media. A practical and reassuring listen for anyone...

In this episode of Mulch , Rebecca shares seven practical tips to improve seed germination and make the most of the money you spend on seeds. From compost choice and moisture levels to patience, airflow and handling tricky seeds like orlaya and annual phlox, this is a calm, experience-led guide to starting the seed-sowing season well. If you find Mulch helpful, you can support the podcast by leavi...

When a flower farm starts to fill every spare moment — evenings, weekends and headspace — it can quietly turn into an every time job . In this episode, I explore The Every Time Job Trap : why it happens, what it looks like, and how to create more structure and sustainability when you're growing a flower farm alongside other work or caring responsibilities. There are gentle reflection prompts throu...

In this episode of Mulch , Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical guidance to help new growers build businesses that are realistic, profitable and sustainable from the st...

In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can reduce overwhelm and support sustainable flower farming. To support your planning, you can sign up to th...

As the year draws to a close, this episode of MULCH reflects on the quiet "what if" questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow. Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier ground as we move towards the 2026 season, and invites listeners to reflect without urgency or pressure...

In this episode of Mulch , Rebecca shares the ten flowers she's most looking forward to growing in 2026 , as Silver Grey Foliage closes the doors on another year and turns towards what's ahead. From fancy daffodils and sweet peas to anemones, white dahlias and a few new varieties yet to be grown, she reflects on why these plants matter — for reliability, scent, colour, texture and joy. Alongside t...

In this week's episode of Mulch , Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she speaks openly about isolation, physical exhaustion, blurred boundaries, feeling pulled in too many directi...

In this week's episode of Mulch , Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year begins. She explores why reusing your own best-performing content is not cheating but smart, sustainable...

In this week's reflective episode of Mulch, Rebecca shares two stories from Silver Grey Foliage that shape the way she understands resilience and reflection that it takes to grow a flower farm. From the unlikely moment she met the farmer who offered her her growing space, to the family tradition that marks the end of each season, these stories uncover the quiet determination and gentle hope that s...

In this week's episode of Mulch, Rebecca shares the three shifts that can make the biggest difference to your flower farm in 2026: understanding how money moves through your business, treating your farm like the business it truly is (whatever its size), and why growing less can actually help you grow better. It's an honest, encouraging look at what really strengthens a flower-farming practice, roo...

Welcome back to MULCH . In this episode, Rebecca shares why she's relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community. She opens up about the loneliness many flower farmers feel, the lessons from six years of growing Silver Grey Foliage, and the five themes that became the ROOTS Framework: Resilience, Openness to Change...

In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community. I set out the 7 reasons why I think it is important to get your pricing right.  I'm 100% honest and I use some difficult language as I do this. I talk about the things that are commonly missed out of pricing in addition to making sure that the first 7 reason...

In this episode of MULCH I address the really tricky question that we all face every year, and often several times a year as a Flower Farmer.  'Am I growing enough flowers and foliage on my flower farm?' It's so important to see this question as one based in the present moment and not a question in comparison to where I want to be in 3 or 5 years time.  So I ask  myself questions at this time of t...

This Episode will change how you think about how you rest and how you regain your best energy and most importantly why. Sophie, Author and Positive Psychology Practitioner shares her vast knowledge generously in our conversation and explains the links between different types of rest, energy and productivity, where productivity is not just, 'getting stuff done' This episode is not just for Flower F...

Links from the podcast -  The Flower Farmer's Planner plus annual membership offer The Bragato Institute JADAM BASICS Podcast The Power of Pulse Watering    

This week is all about the information that people need to see and need to be able to see about your any business, but in particular your Flower Farming Business inorder to buy from you.   It's about making it easy for your customers to know that you are right for them. And it's about being honest and clear with your words and your pictures.    All of the information that you need to make this hap...

This episodes is all about board games.  Every board game has a different way of working.  Every board game encourages you to use different skills and understanding those skills has helped me to plan our Flower Availability for 2025.  Listen to learn how.   Links for this episode. Join the waiting list to join Quarter 2 of the Flower Farming Business School Online Sort out your Business Plan with...

Let's keep things simple! The purpose of your Business Plan is to help you to take the directions that serve you and to confidently decline the directions that do not. It's hard to do, but your business plan will help you.   In this episode I talk you through why and how. If you've enjoyed this episode or found it challenging but worthwhile, please leave a review and share this with your audience...

It's a new day and a new dawn and a new year! We're easing back into things slowly in this part of Yorkshire. Episode 1 of Season 2(!) is all about just this - the Silver-Grey-Way. Most importantly: The Flower Farming Business School Online is open for registration for Q1 (January-March). The Quarter 1 Term starts on Monday January 6th. Registration is open until Thursday January 9th. The Flower F...