MTM Visionaries

Together, leaders at LinkedIn, Intuit, Square, and Workday explore how AI is transforming marketing, products, and business models. FOLLOW US! Find us on LinkedIn & Instagram 

Together, Martin and White offer insights into how legacy brands are adapting to new realities while maintaining the fundamentals that made them so successful. FOLLOW US! Find us on LinkedIn & Instagram 

In this insightful conversation, Gersch and Stransky discuss how Rothy’s and Samsung are building purpose in their brands, consistency and innovation, channel strategies and partnership, and more.  FOLLOW US! Find us on LinkedIn & Instagram 

Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet.  FOLLOW US! Find us on LinkedIn & Instagram 

As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success. Our expert panel i...

As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin , two industry veterans who’ve had fro...

Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are incre...

In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman , CEO of Sunshine Studios, and Krystal Hauserman , a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers. FOLLOW US! Find us on LinkedIn &...

Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness. Speakers: ...

In this episode of Visionaries, hear from Lynn Teo , CMO at Northwestern Mutual , and Adam Berlew , CMO at Equinix , plus Visionaries host Lisa Hufford , as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology. Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, o...

In their conversation on the MTM Visionaries Podcast, Lisa Borg , SVP of Marketing at Akumin , and Molly Biwer , Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industrie...

In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait , SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen , CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss: How they are using AI every day to increase productivity   How their marketing teams are experimenting with AI   How customers a...

In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at L...

Visionaries Season 3 is here! First up is Sadira Furlow, Chief of Brand and Communications at Tony's Chocolonely, and Sheila Pollak, Chief Brand Experience Officer at Orvis. In this episode, they discuss: The hidden benefits of living and working internationally. Tips on keeping remote teams engaged and innovative. Pivotal moments that led to bold and necessary career moves. The power of wiel...

At a recent MTM Forum held at Chime's Headquarters in San Francisco, four Visionaries throwing out the old advertising playbook came together to write a new one, and it's all about igniting your community to disrupt the status quo.  In this special episode, Vineet Mehra , CMO, Chime, Jamie Gersch , CMO Rothy's, Michelle Taite , CMO, Intuit Mailchimp, and Kory Marchisotto , CMO, e.l....

In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight , EVP and Chief Brand Officer at Mattel, Inc., and William White , SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.    Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s pur...

This year’s most-requested topic for the Visionaries Podcast has been “ Leadership Skills for Navigating the New Business Environment .” For such an important topic, we wanted to hear from leaders who model this well:  Antonio Lucio , founder and principal at 5S Diversity (former CMO of Facebook, HP, and Visa)  Nick Drake, VP of Marketing at Google  Lizette Williams , Global Head of Vertical Solut...

There is no better duo to talk about coaching winning teams from the CMO seat than Kristyn Cook , Chief Agency, Sales & Marketing Officer at State Farm, and Melissa Proctor , Chief Marketing Officer & EVP at Atlanta Hawks. In this episode on the MTM Visionaries podcast, they share about their dynamic partnership and winning formula:   Lead Like a Coach  Center Everyone around a Common Miss...

In this episode of Visionaries, Patricia Corsi , Chief Marketing & Information Officer at Bayer Consumer Health, and Antonio Sciuto , SVP of Global Business Development Officer at Salesforce, share their secrets to successfully navigating the ever-evolving global and local marketplace dynamics. For them, it comes down to two central questions:   How do you evaluate across several markets what...

In this episode on Visionaries, Tressie Lieberman , CMO at Yahoo, and Jae Goodman , Founder of Superconnector Studios, and Board Chair of Effie,  joined to share how they think about the worlds of media and influence. While Tressie and Jae work from different industry seats, they share a passion for attracting consumers and driving brand and business results through ingenious strategies that work....

What happens when creative titans Joanna Coles and Jonathan Mildenhall come together for a special episode of Visionaries Unplugged with the precursor “ ask us anything, literally anything ”?   Loads of fun! From sharing the story of how they played undercover creative consultations in Cannes and the community rallying them to write a book together to incredible guidance on how to master your crea...

When it comes to purpose-led brands, Chipotle and The North Face are leading the charge.  Chipotle is dedicated to providing fresh, real, and responsibly sourced food, while The North Face is obsessed with equipping and inspiring people to live extraordinary lives.  We invited Chris Brandt , Chief Brand Officer at Chipotle, and Sophie Bambuck , CMO at The North Face, to join us on Visionaries to d...

One of the most complex challenges marketing leaders face today is proving that marketing drives business success.  In this episode on Visionaries, Akerho Oghoghomeh , SVP and Global Head of Marketing at Beyond Meat, and Ken Turner , CMO at Fanatics Collectables, tackle this topic on behalf of the marketing community, breaking it down into five parts–the why, how, who, when and what. Why is it imp...

Welcome to a special episode of the MTM Visionaries podcast! In this exclusive session recorded during our Los Angeles Forum at the Snap Inc. headquarters, we bring you a deep dive into the Next Evolution of Creators and Collabs. Join us as we sit down with four seasoned marketing veterans who share their expertise: Ilona Aman, CMO at Fabletics. Jabari Hearn, Managing Partner at AKQA. Noora Raj Br...

It’s hard to keep iconic brands fresh. However, in this episode on Visionaries, Kristin Patrick , EVP and CMO at Claire’s, and Mark Kirkham , SVP and CMO of International Beverages at PepsiCo, share their secrets to success. With a shared passion for marketing efficiencies that keep brands fun and relevant for today’s consumers, they will leave you feeling inspired throughout the entire conversati...