Motherhood Anthology: Photography Education for a Business You Love

A high-end client is not a zip code or an income bracket. She is someone who values photography, is willing to invest in you and your art, and she exists in your market right now. In this best-of episode, five conversations from the archive come together to answer one of the most-asked questions in our community: how do you actually attract luxury clients? In This Episode Why luxury is not a price...

Selling is the moment where everything you have built comes together. Your pricing, your client experience, your products, and your belief in your own work all show up in a single conversation with a client. In this best-of episode, we pull four conversations from the archives, each offering a different layer of what it takes to sell more of your artwork, albums, and wall art with confidence and i...

Pricing comes up in our community more than almost anything else, in the coaching calls, in the DMs, in the late-night worries. The reason is simple: pricing touches everything. Your confidence, your client experience, your time with your family, your ability to keep this business going for the long haul. For this best-of episode, we pulled five conversations from the Season 5 archive that, side b...

Marketing is the topic photographers ask about more than any other, and for good reason: you can have beautiful work, smart pricing, and a solid business model, but none of it matters if the right clients can't find you. For this best-of episode, we pulled six conversations from the Season 5 archive that, side by side, read like a complete marketing curriculum. Together they offer a clear, practic...

It's been a hard year for a lot of photographers, and so many of the questions keep circling back to the same quiet worry: how much should I actually be charging? For this best-of episode, we pulled together some of the wisest voices from the TMA community to answer the question almost every photographer wrestles with at 2 a.m. Together, these conversations offer an honest pricing reality check, o...

It's been a hard year for a lot of photographers, and the questions keep coming back to the same place: how do you build something steady enough to weather the slow seasons? For this best-of episode, we revisited the four conversations from Season 5 that resonated most deeply with the TMA community, the ones that kept showing up in the group, on coaching calls, and in late-night DMs. Together, the...

Some of the most memorable images of childhood aren't the polished, smile-on-cue portraits. They're the unguarded, in-between moments that capture who a kid really is. In this episode, Kim sits down with TMA mentor and Tampa-based photographer Laura Gattis to talk about her signature Childhood Narrative project, and what it looks like to build an offering that's entirely your own. Topics Covered H...

This week, Jen Olmstead of Tonic Site Shop joins the show for a real-talk conversation on why brand and website have become the true differentiators in 2026, plus a Q&A on the website questions photographers actually wrestle with. In This Episode: The new buyer's journey and why today's client is more cautious than ever The shift from being "the best" to being "the only" in a saturated market Why...

This week, get a sneak peek inside a Coaching Call with TMA Mentor, Katie Lamb. In this conversation, Katie provides detailed advice on increasing prices, leveraging Instagram reels and keywords, delivering a high-quality client experience, and more. Listen in for: Recommendations for raising prices gradually or jumping to a higher price point Strategies for consistent, targeted Instagram content...

This episode brings two photographers from very different chapters of business into the same conversation. One is in her thirteenth year. The other is in her first. What unfolds is an honest, real-time look at the questions, doubts, and decisions that shape a sustainable photography business at every stage. In this episode: Why investing in education and community early can shorten the learning cu...

In this Messy Middle episode, Ali sits down with TMA member Hayley Hudgins, a North Carolina-based motherhood and birth photographer who took a leap on baby plan memberships two years ago and has watched them transform her business. Topics covered: How Hayley transitioned out of weddings and restructured her offerings around motherhood and birth photography Why she built a baby plan membership to...

What does it actually look like inside the TMA membership? This episode pulls back the curtain on a real member coaching call, where photographers are doing exactly what community is meant to do: sharing wins, asking hard questions, and helping each other build businesses that actually work. Topics Covered Why pricing profitably changes everything, including the type of client you attract and how...

Your website is often the first place a potential client decides whether to book you or keep scrolling. In this episode, Kim sits down with Jen Olmstead, co-founder of Tonic Site Shop, to talk about what actually makes a website work for creative entrepreneurs in today's market and why leaning into what makes you different is more important than ever. Topics Covered: Why your unique story is your...

Most photographers blog to share their work, but without an SEO strategy, those posts are only reaching people who already know you. In this episode, TMA mentor and SEO specialist Melissa Arlena breaks down exactly how to structure blog posts that attract future clients by showing up in Google search results. Topics Covered: How to choose blog post topics based on questions future clients are alre...

What does it actually take to raise your prices and have it work? Not just the courage to do it, but the client experience, the artistry, and the intentionality that make higher pricing undeniable. In this episode, Kim sits down with Morgan Williams, a Raleigh-based family photographer, educator, and mama to four boys, to talk about the real work behind building a photography business that is so d...

If your bookings have felt quieter than usual lately, you are not alone, and you are not failing. In this candid, encouraging conversation, Kim sits down with TMA mentor Suzy Brown to talk honestly about what's really going on in the photography industry right now and what to do about it. Topics covered in this episode: Slow seasons are normal, and they're cyclical. Suzy shares why she no longer f...

If you have ever felt like you are working harder than the income shows — shooting, editing, delivering galleries, and wondering why it never quite adds up — this episode is for you. Laura Esmond is a portrait photographer with 26 years of experience, the founder of Get Rooted group coaching, and someone who has spent the better part of three decades figuring out exactly what makes a portrait busi...

I'm so excited to welcome back one of our favorite guests, Danielle Hobbs, to the podcast. Danielle is a master of newborn photography and a beloved mentor inside our TMA membership. If you've been around the photography community for a while, you've probably heard Danielle referred to as the "GOAT" (greatest of all time) when it comes to capturing those sweet, sleepy newborns. In this episode, Da...

What does it look like to build a photography business around something almost no one else was doing? Anna Claire Collier of Born and Raised Studios started with a $75 light kit, a window, and a vision for portraits that would last generations. Her journey from self-taught heirloom photographer to educator, studio owner, and frame shop founder is the kind of story that reminds us what's possible w...

What does it really look like to build a photography business entirely on your own terms? In this Coaching Week highlight, TMA mentor Shannon Griffin pulls back the curtain on how a crystal-clear why has shaped everything from her pricing and boundaries to the relationships that have generated sales of $10,000, $19,500, and $25,000 from single clients. Topics Covered: Why your why has to come befo...

Your "why" isn't something you figure out once and file away. It's a living, evolving part of who you are as a photographer and a business owner. And understanding it more deeply changes everything, from the way you market your work to the way you show up for your clients. In this Coaching Week highlight, Suzy Brown brings that truth home with honesty, warmth, and practical wisdom that will stay w...

If you've ever felt like you're chasing an impossible number or stuck on a hamster wheel wondering when you can finally slow down, this episode is for you. Shanna Skidmore joined us during our January Coaching Week to challenge the "more is always better" narrative and help us answer one critical question: what is enough for you? Topics Covered: Why "enough" is the most important financial number...

What if one client invested $45,000 in your photography business? For Casia Fletcher of Fletcher & Co, this dream became reality. In this Messy Middle feature, Casia shares the strategic decisions, pricing shifts, and client experience philosophy that made this extraordinary sale possible. Topics Covered: Why diversifying beyond one photography division protects your business The pricing pivot tha...

What does it mean to bring an editorial approach to family photography? In this episode, Kim and Ali sit down with Katie Ward, a New York-based photographer whose work has been featured in Vogue, Vice, and the Jewish Museum. Katie shares how she transitioned from corporate video production to full-time photography after an unexpected layoff—and how she built a thriving business that prioritizes cr...

In Part 1, we opened the door to AI. Now it's time to get practical. Rick Mulready walks us through the real, actionable ways photographers can use AI right now—from brainstorming content ideas on a walk to optimizing your website for the future of search. This is where it all clicks. Topics Covered: How to use AI as a thought partner to organize ideas, create outlines, and move projects forward f...