Jeri Mallow
More Than A Chair
More Than A Chair is a podcast for Beauty Industry professionals who want more than a busy schedule — they want longevity, profitability, and a career that actually feels sustainable. Hosted by 34-year nail industry veteran and educator Jeri Mallow, this show blends business strategy, leadership, and emotional intelligence to help nail techs, hair stylists, aestheticians, massage therapists, tattoo artists, eye lash specialists and anyone in the beauty industry build strong careers without burnout. It’s time to raise the standard in the beauty industry. Check out lakeshorelifecoach.com for m...
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Odcinki
Why No One Is Coming to Save Your Books: How to Market Yourself & Build a Full Client List 21.05.2026 33:43
If you’re a nail tech struggling to get clients… this episode might be the wake-up call you didn’t know you needed. Because here’s the truth— 👉 No one is coming to build your clientele for you. Not your salon. Not social media. Not luck. In this episode, I’m breaking down exactly how to market yourself as a nail tech, build a loyal client base, and fill your books—even if you’re brand new. Aft...
Handling Difficult Clients: How to Stay Calm, Set Boundaries, and Protect Your Business 21.05.2026 21:21
Every person in the beauty industry will face it at some point… 👉 difficult clients. The late arrivals. The last-minute cancellations. The ones who pick at their nails, cut their own bangs… then blame you. The ones who test your patience, your policies, and your professionalism. And here’s the truth— 👉 It’s not how talented you are that defines your success… 👉 It’s how you handle these mo...
Unzip Yourself: How to Stop Carrying Your Clients’ Lives Home 21.05.2026 21:34
Have you ever left work feeling emotionally drained after listening to clients all day? In the beauty industry, you’re not just providing a service—you’re holding space for people’s lives, stress, and emotions. And if you’re not careful, that can lead to burnout fast. In this episode of More Than the Chair , Jeri Mallow shares one of the most important lessons she’s learned in her 34+ years in t...
Why Clients Don’t Come Back - And How to Retain Them for Years 21.05.2026 19:04
Getting clients as a nail tech or beauty professional is one thing—but keeping them is what builds a successful, long-term business. In this episode of More Than the Chair , Jeri Mallow shares the truth about client retention and why clients don’t always come back—even when your work is good. With over 34 years in the beauty industry, Jeri explains how inconsistency, rushed services, and small cha...
The Truth About the Beauty Industry No One Tells You (Why Your Chair Isn’t Filling) 30.04.2026 16:28
Have you ever wondered why some beauty professionals stay fully booked… while others struggle to get clients—even when they’re incredibly talented? In this first episode of More Than the Chair , Jeri Mallow pulls back the curtain on what actually builds a successful beauty business—and it’s not what most people think. With over 34 years in the beauty industry, building a half-million-dollar nail b...
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