Monetize Media

In this episode, Kyle Scott discusses the current state of newsletters, responding to Sam Parr's claims that the medium is dead and saturated. He argues that while some areas may be competitive, there are still ample opportunities in niche markets and local newsletters. He compares the newsletter space to blogging and podcasting and how those platforms took decades to reach normal people. He concl...

In this episode, Kyle Scott talks to Geoff Sharpe, founder of Lookout Media, who brings a refreshing approach to local journalism by focusing on in-depth civics news rather than the typical lifestyle content that dominates many local newsletters. With publications in Ottawa and Vancouver, Sharp emphasizes the importance of quality journalism, which has allowed him to command premium subscriptions,...

In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025. He highlights the resurgence of local media, the importance of AI search optimization, the rise of online communities, the growth of live and social shopping, the emergence of prediction markets, the potential of Beehiiv as a content platform, and the trend of businesses acquiring audiences. Takeaways Local...

Kyle Scott discusses the evolving landscape of SEO in the context of AI advancements. He outlines the essential strategies for creators and marketers to adapt, including the use of structured data, intent-based phrases, and tagging across various content types. He also highlights the importance of optimizing for both digital and physical searches as AI technology continues to develop. Takeaways AI...

In this conversation, Michael Kauffman, founder of Catskill Crew, shares insights on building a successful local newsletter, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation. He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, and the various revenue streams he has developed, in...

Kyle Scott discusses the current landscape of local newsletters, particularly focusing on the platform Beehiiv. He highlights the mistakes many operators make and the significant opportunities available in the local newsletter space. It is exceedingly difficult to earn substantial local advertising revenue. The solution for this is scale. But that's only half measure. The real way to succeed with...

On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more. Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the Content Marketing Institute, launched dozens of eve...

On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise. Listen now as Drew walks us through the process of building his sit...

On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully and have the right audience, particularly an audie...

On today’s episode, we speak with Bobby Trosset, a former NFL pregame radio host who is striking out on his own with a podcast and Youtube channel. Bobby is making the difficult switch from mainstream media to the creator world, with content focused on the Baltimore Ravens, Baltimore sports, and beyond. He has multiple podcasts, two Youtube channels, and is thinking about ways to grow his audience...

On today's episode, we speak with John Miller, founder of Scribewise, a content marketing firm. John is an expert when it comes to leveraging content to grow your business and close sales. He works with clients across a range of verticals to help them craft their content strategy to get their brand in front of the right audience. While not our typical guest, John understands how content can serve...

On today’s episode we speak with Miles Becker of MilesBeckler.com. Miles is a thought leader in the online marketing space, having built a lifestyle brand with his wife and a following of hundreds of thousands on YouTube. He gives away deeply tactical advice on everything from SEO and affiliate marketing. A must have resource if you want to monetize your audience. I personally used Miles’ videos w...

On today’s episode we talk with Jessica Williams, founder of Pet Talk Media and YouDidWhatWithYourWeiner.com. Jessica has become the world's foremost expert in outdoor excursions with your Dachshund. We explore with Jessica how to own a super specific niche, and how that can be both a good thing and a bad thing when it comes to growing an online business. Still, the site is profitable and it has a...

On today's episode, we speak with Ross Pomerantz, the man behind the widely successful business humor social media account, Corporate Bro. Ross has become the avatar for corporate sales bros across the country, particularly in silicon valley . He’s amassed a massive audience with workplace humor, which is a trend we’ve identified in content. He monetizes through advertising, apparel sales, advisor...

 Welcome back to part two of our ten actionable insights from our first ten interviews. If you have not listened to part one, you can pause this and go back and listen to our last show which was the first five actionable items we had. Or, in all honestly, the order doesn’t really matter so if you like this, you can go back.    These are part two of our takeaways from our first ten e...

10 Actionable Insights From Our First 10 Episodes (Part 1) Today we are doing something a little different. Instead of having an interview, it’s the middle of summer, a number of potential guests are on vacation as are we off and on the last couple of wheels, so we thought it would be a good time to ten actionable insights from our first ten interviews. A little bit of a midway checkpoint to see s...

On today’s episode, we speak with Adam Vazquez, founder of Heard Media, a podcast production agency and host of the Content Is For Closers podcast. Adam’s company helps professionals and creators produce and distribute their podcasts. Adam has a unique background in marketing. From writing an award-winning commercial at Vaynermedia to interviewing leading creators, Adam has a unique understanding...

On this show I interview my business partner and co-host of this show, Kyle Scott. Kyle knew at a very young age that he wanted to be involved with covering sports and giving his slant on a story. From joining a physically mailed newsletter group at the age of four, to living in his parents basement in his mid-twenties, Kyle has fought to make his dream a reality. As the co-founder of CrossingBroa...

On today’s episode we speak with Alexis Grant, founder and CEO of They Got Acquired, a digital media company focused on small and medium-sized acquisitions. Alexis is building a massive resource for entrepreneurs and professionals in the M and A space that will help all stakeholders understand the value of their business and learn from other acquisitions. Prior to founding They Got Acquired, Alexi...

On today’s episode, Kyle interviews his partner and co-host of this show, Jason Ziernicki. Jason started from building a small local SEO shop to becoming the largest daily fantasy sports affiliate in America before building a sports media business with Kyle, which was eventually sold for $25 million. He talks about his process from leaving his job with a baby on the way in 2008, to starting a loca...

On today’s episode we speak with Brandon Perna, founder of That's Good Sports, a hilarious YouTube sports show.  Brandon is a success story in taking a niche local audience, Denver Broncos football fans, and scaling it to a national following of 288 thousand people on YouTube. He relies mostly on Google Ads, but has spun off an ancillary products business to diversity revenue, and takes direc...

On today’s episode we speak with Noreaster Nick Pittman, president and founder of Norcast TV, a local weather app. Nick provides hyper local weather to the South Jersey community across digital platforms and has big plans for expansion through franchising personalized digital weather forecasts across the US. Nick pumps out his local weather forecasts to over 100k followers on social media. He mone...

In this episode, Jason Barrett, founder of Barrett Sports Media, a media brand that covers the sports media and radio industry, talks about monetizing his brand through a mix of advertising, events, subscriptions, and consulting. How prioritizes building a deep relationship with sport media’s most powerful people. Making the switch from radio to self employment, creating content at scale for a spe...

Kenny Coleman from Bourbon Pursuit discusses the importance of picking and owning a niche, using a process when creating and marketing evergreen content, social media distribution strategies, becoming an authority in a niche, leveraging authority to create a product, and growing the business from a patreon support podcast to a national bourbon brand. (2:00) How Bourbon Pursuit started and initiall...

In this episode, Kent Auslander, co-founder of Hot Route Tips, a Madden Football website that sells expert tips and e-books, discusses developing his passion for gaming into a business, maintaining product authenticity in their niche, monetizing a YouTube channel, rigorously updating a knowledge product, how the business nearly derailed in the second month, how he leverages his audience for market...