Modern Prospecting

Something has quietly broken in B2B pipeline generation. Not because the tools got worse. Because the assumptions underneath them were never quite right to begin with. That is the uncomfortable truth Jon Miller has been sitting with for years, and it is the reason he walked away from the category he helped build to start over. If you are a go-to-market leader trying to figure out why pipeline feel...

Fuentes failed the bar exam, took a holiday job at Best Buy for the employee discount, and ended up falling in love with sales. That path — from law school to retail floors to founding a sales acceleration firm that's worked with over 700 clients — shaped how he thinks about prospecting, process, and what actually drives revenue. On this episode of Modern Prospecting, Andre Yee talks with Will abo...

Prospecting is harder than ever—noisier channels, distracted buyers, and shrinking attention. Nick Panayi, CMO of Inovalon and an early adopter of marketing automation and ABM, shares how he navigates that reality with a simple, disciplined start: listen first, map the culture, assess talent, then design the org to fit the mission. Across his career at HP, Avaya, Amelia AI, and now Inovalon, Nick...

Welcome to another episode of Modern Prospecting! Host Andre Yee engages in a compelling conversation with Craig Rosenberg, a distinguished go-to-market expert. Craig's career has traversed sales, consulting, and venture capital, making him a seasoned guide in the tech industry. As the co-founder of Topo, a renowned sales consultancy acquired by Gartner, and now a leader at Scale Venture Partners,...

Welcome back to Modern Prospecting. In today’s episode, Andre Yee converses with Nadia Davis, Vice President of Marketing at CaliberMind and a prominent Account-Based Marketing (ABM) specialist. Drawing from their extensive professional history, Andre and Nadia explore the current landscape of ABM, explain why effective execution is essential even with advanced technology, and address the challeng...

In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of http://Zeer. AI , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change. We get into...

In this episode of Modern Prospecting, host Andre talks with Casey Drake, VP of Sales at Endear. Casey shares how he moved from being the first Account Executive at Endear to leading the sales team. Instead of following the usual SDR/AE model, Casey built a team of full-cycle AEs who manage the entire sales process. They discuss how the team uses signal-based prospecting and tools like Tiga to imp...

In the latest episode of Modern Prospecting, host Andre Yee engages with Matt Heinz, founder and president of Heinz Marketing and host of the Sales Pipeline Radio podcast. Matt's career transitioned from journalism to leading B2B marketing, offering valuable insights from starting his own firm amidst economic uncertainty and the role of unexpected opportunities in his professional journey. The con...

In an era where countless sales messages flood inboxes daily, effective prospecting has never been more challenging. Welcome to Modern Prospecting! In this episode, host Andre Yee speaks with Steve Richard, the SVP of Revenue and Enablement at Mediafly. With over two decades of experience in sales development, Steve has built a reputation as a speaker and trainer in the industry. Together, they ex...

Welcome to Modern Prospecting! Join our host, Andre Yee, as he engages in an insightful conversation with Melissa Madian, the original guru of revenue enablement. Melissa shares her remarkable journey from leading sales engineering at Eloqua to becoming a renowned consultant dedicated to optimizing revenue engines for businesses. Together, they explore the evolving landscape of prospecting, the tr...

Andre Yee, founder and CEO of Tiga AI, delves into revolutionizing the age-old practice of prospecting. In our debut episode, Andre shares his insights into the broken nature of the old prospecting playbook and the growing need for a fresh, modern approach. With over a decade of conversations with sales and marketing leaders under his belt, Andre highlights how traditional methods, like the "spray...