Misscheduled

This week on Misscheduled , we’re joined by Dalong , who made the jump from agency to publisher relatively early in his career. We get into what actually changes when you move to the other side of the media ecosystem - from the pace and pressures to the politics, the relationships and the reality of selling media when you’re no longer the one buying it. Dalong shares what surprised him, which agen...

If you’ve ever looked at someone’s LinkedIn title and thought, “Wait… are we doing the same job?” — this one’s for you! Amy and Jen are decoding the world of industry job titles, from Coordinator to Director, Growth Hacker to Chief Something Officer , and everything in between. What do these titles actually mean? What does the day-to-day look like? And are some of them just completely made up? We’...

Organic, paid & slightly confused? Same. In this episode, Jen and Amy break down the difference between paid and organic, what each is actually good for, and why brands probably need both. We chat about how they work together, what to measure, and whether “organic is free” is actually true. Basically: less marketing waffle, more making sense of the things marketers pretend are obvious.

From Love Island and MAFS to The Kardashians and The Bachelor — reality TV is everywhere. And we're not just watching it on TV anymore. We're catching up on streaming platforms, seeing the best bits on TikTok, following contestants on Instagram, listening to podcasts about the drama and trying to watch the latest episode before someone spoils it for us. In this episode of Misscheduled , Am...

How many interviews is actually enough? If you’ve ever left an interview thinking, “Did I answer that well?” , “Why are there five more rounds?” or “What are they actually looking for?” — this episode is for you. Amy and Jen unpack the reality of interviewing from both sides of the table — client and agency. We talk about AI-generated answers, what actually makes a candidate stand out, the mistake...

What happens when you’ve spent years on the agency side, survived the briefs, the deadlines, the last-minute changes (we’ve all been there), and then decide to jump into the world of adtech? In this episode of Misscheduled , Jen and Amy are joined by Larissa from Quantcast to talk about her journey from agency to adtech — the challenges, the surprises, and what it’s really like to move from the wo...

Why do we treat a workplace crisis as a personal failure? In this episode of Misscheduled , Jen and Amy tackle the epidemic of burnout in the media and marketing industries. Despite the World Health Organization defining burnout as an "occupational phenomenon" caused by unmanaged workplace stress, many of us still feel pressure to just "push through." In this episode, we unpack...

This week on Misscheduled , Jen and Amy chat with Ally , a Content Marketing Manager, about turning a love of social media into a career. We cover career journeys, the skills no one warns you about, content trends we never saw coming, what brands still get wrong, and the advice Ally wishes she'd heard when starting out. Whether you're in marketing, content, or just curious about the indust...

SEO is dead. Clicks are declining. Last-click attribution should've disappeared years ago. This week on Misscheduled, Amy and Jen debate some of marketing's biggest hot takes: the future of search, whether clicks still matter, TikTok vs Meta, why cheap CPMs aren't always a win, and whether LinkedIn thought leadership has become an AI-generated echo chamber. Real talk. Real advice. No p...

This week on Misscheduled , Amy and Jen are joined by Jenn from Involved Media — a sharp, straight-to-the-point advice giver with experience as both a mentor and mentee. Together, they unpack the messy reality of mentorship beyond the polished LinkedIn version — from awkward first chats and accidental mentoring to the pressure of being called a “mentor.” They also dive into career-changing advice,...

This episode is basically an intervention for marketers emotionally attached to underperforming campaigns. Amy and Jen unpack the 80/20 rule in media strategy. The uncomfortable reality that a tiny percentage of your activity is probably carrying the entire performance report while the rest is just dashboard theatre and “optimisations” for the sake of it. Less complexity. Less busy work. More actu...

In this episode of Misscheduled , Jen and Amy unpack one of the most confusing career buzzwords in media: mentorship . Everyone says “get a mentor”... but what does that actually mean? Is it a formal career guru, a great manager, or just that one helpful person who always gives honest advice? We talk about what mentors actually do, why they matter early in your career, whether you can succeed with...

Work-life balance sounds great in theory… but in reality? It’s answering emails at 10:47pm and calling it “just one quick thing.” In this episode of Misscheduled , Jen and Amy unpack the illusion of balance — from logging off at 5pm (and immediately logging back on in your head), to booking a workout class you’ll probably cancel but still feel productive about. We’re diving into the gap between ex...

Ever had that moment where you stop and think… wait, is this actually my job? In this episode of Misscheduled , Jen and Amy dive into the gap between expectations and reality — the roles we thought we signed up for versus what we’re actually doing day to day. From strategy and big ideas to admin, firefighting, and managing stakeholders, it’s rarely as straightforward as the job description promise...

“Founder” seems to be everyone’s new job title — but can anyone actually start an agency? This week, Amy and Jen unpack the gap between perception and reality, from the myth of the “easy” startup to the very real pressures of clients, cash flow, and credibility. Because while going out on your own looks simple on LinkedIn, the behind-the-scenes tells a different story. If you’ve ever thought about...

In this episode of Misscheduled, Amy & Jen talking about the thing that creative and marketing people love to talk about but sometimes fear a little — data. Joined by Thomas Galluzzo, we break down the myths around measurement, tackle common media planning mistakes, and unpack why numbers don’t have to feel intimidating or overly technical. From overcomplicated tech stacks to the difference be...

In this episode of  Misscheduled , we’re diving into a word that gets thrown around in every meeting:  Strategy . But what does it actually mean in the day-to-day? Spoiler: it’s not just a fancy plan on a slide. Amy and Jen get real about the moments you realise being technically good at your job isn’t enough, and how a “strategic mindset” shifts when you’re managing one brand versus ten. We share...

Ever opened a brief and thought… is this strategy or a scavenger hunt? In this episode, Amy & Jen are diving into the deceptively simple — and often wildly confusing — world of briefs and PCRs. Because nothing tests your professional sanity quite like a document labeled “clear” that somehow raises more questions than it answers. We’re unpacking what actually makes a strong brief, why vague dir...

Today we’re tackling something that literally everyone in business pretends they’re good at — building relationships. Yep, those mysterious, magical connections that can make or break your career… or at least get you invited to the  really good networking lunches. We’re talking about the wins, the awkward encounters, and those “wait… they actually did that?!” moments that make professional life eq...

In this episode of Misscheduled , Amy and Jen dive into one of the most underrated — yet career-defining — skills in the workplace: proactivity . What does it really mean to take initiative? Is waiting for the brief just “process,” or is it quietly holding you back? From agency life to client-side realities, Amy and Jen unpack what being proactive actually looks like in practice — the wins, the aw...

Sweaty palms. Shaky voices. Mind going completely blank the second you stand up to present. If that sounds familiar, this episode is for you! In this episode of Misscheduled , Jen and Amy tackle presentation nerves — or as we’re calling it, “My Nerves Are Killing Me.” Whether it’s your very first presentation or you still feel your heart race before every meeting, we’re breaking down why those ner...

The Aussie festive season is here — the sun’s scorching, the snags are sizzling, and the CPMs are absolutely cooked. Amy and Jen unwrap the chaos of Christmas advertising in Australia: why December is so competitive, why costs skyrocket, and how marketers can actually cut through the silly-season noise. They break down smart planning, the channels that deliver, how to avoid budget blowouts, and ho...

The AI convo continues! Jen and Amy are back for round two — diving deeper into how AI is changing media, creativity, and the way we work. From smarter tools to bigger questions about what’s next, they’re cutting through the noise (and the jargon) to figure out where humans still have the edge.

AI’s everywhere — in our feeds, our ads, probably even our coffee orders. Jen and Amy sit down with Dan O’Connor from StackAdapt to unpack what’s hype, what’s actually helpful, and whether media’s future belongs to humans, machines, or whoever writes the best prompt. And because we couldn’t fit it all in one episode — keep anear out for part two!

This week, Jen and Amy get real about what it actually means to be flexible — from client curveballs to platform constraints, and how the best ideas are often born right between “go wild” and “please stick to brand guidelines.” They dive into what freedom really looks like in a world of changing briefs, tight deadlines, and ever-evolving platforms. From creative risks that paid off (and a few that...