Metavertising // Metaverse Marketing

ShiSh is the Global Lead for Retail with Microsoft for Startups, leveraging his expertise to revolutionize the retail industry with cutting-edge innovations. At Microsoft, one of the things he has been invested into is the Industrial Metaverse and its applications. By working with the retail industry from an innovation perspective, he has been directly in touch with startups that are using the Met...

Filippo is a GTM expert with years of experience working with top-notch B2B SaaS companies worldwide and has been onboarding enterprises in Web3, enabling blockchain adoption and taking Web3 products to market. He's also a dear friend with whom I've worked with since 2022, analyzing over 100 brands strategies entering Web3 through our weekly Brands on Web3 live event. In this conversation, we talk...

Elijah is the founder and CEO of Zesty, a tool that looks to support VR game developers to make money off of their creations in the metaverse. We have talked about some of what he's been seeing lately at Zesty, in terms of advertising and marketing data, the behavior of users, differences between North America and Asia, and much more. We have also discussed some of the current and upcoming devices...

Alvin Wang Graylin has been the China President of HTC since 2016, leading all aspects of the Vive initiatives and also VR/Smartphone businesses. HTC has been one of the global leaders in the VR devices front for years now, so therefore Alvin has a unique perspective, which he brings to the conversation by leveraging a lot of incredible data generated through research at HTC, regarding the usage o...

Adam is a designer serial entrepreneur focused on the innovative consumer products, and in this episode we talked about what has happened so far in 2023 in terms of devices & tech, what to expect out of new devices and especially the new Apple Reality Pro, but also what the future holds for entertainment and media. By leveraging Adam's expertise with building innovative technology and experien...

Michael McDonald has been through some of the most successful gaming studios back when mobile was considered innovative, and was part of many blockbuster / AAA games that you probably know of, in companies like Ubisoft and EA. With his unique creative vision and experience, Michael came in to tell us a little bit more about the emerging tech for gaming and the metaverse in the upcoming years. An a...

Amy Peck is the founder & CEO of EndeavorXR, a leading global XR consulting firm working with Fortune 500 companies on XR, Metaverse and Web 3.0 strategy and deployment. Not only that, but Amy has a lot of experience within the XR world and also working with Web3 companies. Throughout the conversation, we talked about what companies are winning within Web2 by truly living the Web3 ethos, and w...

Jorrit is the co-founder and CTO of YOM, which is the platform aiming to enable amazing experiences in the Metaverse for creators, companies and everything in between. We actually already interviewed another co-founder of YOM, Daniel van der Waals, in a previous episode. Jorrit explains to us the importance of having the right infrastructure in order to scale the Metaverse, and also the mindset th...

Adam has been a successful musician amassing 7 million plays across platforms, and has decided to dive deep into storytelling on Web3 through the company he co-founded, Zero Gravity Labs, where he, his team and his community are creating what is potentially to become the next Harry Potter or LoTR story, or potentially the Disney of Web3. It was a really exciting conversation where we could see wha...

Rebecca Orlov is the founder of Epic Play Date, a creative brand and marketing company bridging brands to Web3. In this insightful conversation looking at Web3 from a Branding / Brand Building perspective with outstanding examples. Having a daughter who's a Gen Alpha that loves Roblox, Rebecca is able to come up with a point of view that the majority of marketers and consumers are unable to see, a...

Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loya...

We had the pleasure to have "The Mayor" of NFT and Chill as a guest in our podcast, and we had an amazing conversation about community management in the Web3 and NFT space. Given that Tyler has worked with Based Fish Mafia and WAGMI Wines, he came in and dropped a lot of golden nuggets for those who want to learn more about community management in the space, and how important this is for those loo...

Chris and I have gathered in this episode to discuss how we truly believe that Disney is about to become the absolute leader in the next generation of storytelling by using Web3 as one of their most powerful tools to engage people into their amazing worlds. We know that The Walt Disney Company has been extremely passionate about storytelling and has created amazing stories over the years that have...

I couldn't be more excited about this episode that we've discussed Metaverse Advertising only, its potential/possibilities and concerns. I had the opportunity of interviewing the legendary Louis Rosenberg, creator of the first fully functional Augmented Reality system of the world in the early 90s. Dr. Louis has been an advocate for the guard rails and potential dangers of Metaverse Advertising, a...

If you're anything like me, then you're probably clueless when it comes to legal matters, specially within the web3 realm. It turns out that many projects out there are also not doing the legal aspect of things really properly. That's what Oliver came to break down for us in the podcast today. We've talked about terms and conditions of NFT projects and web3 branded experiences. After all, how cove...

Bosco Bellinghausen is one of the leading metaverse experts in Germany. Co-founder and Chief Metaverse Architect of the metaverse called MetaVersus, he's been exploring Unreal Engine since 2019. Before that, Bosco was an IT consultant focused on blockchain, and in this conversation we tried to explore not only privacy and security from a web3 perspective, but also all of the solutions and implicat...

Moishe is a very talented individual with an amazing marketing background that is actually very similar to mine. So in this conversation, we dive deep into NFT marketing from the perspective of two marketers that have done a little bit of everything out there when it comes to marketing. We spoke not only about the do's and don'ts but also about a few strategies and tips that can make a complete di...

Diego has been a digital marketer for 11 years now and was part of some of the most amazing web3 campaigns we've seen so far, like Adidas' "Into The Metaverse" original campaign that was a sold out NFT project that took the internet by storm, and also one of the first brands to explore web3 the right way. We have talked about some of his favorite web3 campaigns, some examples of successful web3 ca...

Michael has been a marketer for many years, and is now the CMO of Threedium, a company dedicated to help professionals to create 3D objects and scenes in an easy way. During this conversation, Michael shares his point of view regarding what is the current status of the metaverse and its future, by sharing not only his personal perspective and experience but also what he has seen happening with web...

Daniël is a former marketer that has been exploring the metaverse with his group of curious adventurers called "Metaverse Exploring" for a few months now, looking to learn more about different VR metaverses out there and make some sense out of everything most of us only hear about. In this episode, he talks about why it is important to create a metaverse that is accessible for everyone, not just f...

Remco and his company Movella have been looking to solve one very important and much needed problem for a seamless interaction in virtual environments: motion print. To have your avatar to move freely and express just like a human being would, it's important that this avatar also moves accordingly, has the body language and all other unconscious signals we send to others during a conversation/inte...

Kenneth has created one of the most aesthetically pleasing metaverses, called RubyRoom, where he likes to explore the interaction between subjects as if they were acting on a play, in a huge theatre. During the conversation, Kenn takes us from the history of entertainment and how it all begun back in the cave age, to plays and shows nowadays and how this entire interaction and ambience relates wit...

Teddy has been listed alongside Neal Stephenson, Matthew Ball, Tim Sweeney, David Baszucki and Cathy Hackl as one of the most influential people of the metaverse, therefore entitled "Mr. Metaverse". He's been helping several companies worldwide to make better decisions when entering the metaverse, to better understand this whole new world, and how to position themselves in it. We talked about the...

Chris is the co-founder of VIRBE, a company created to offer conversational AI for virtual beings with many purposes, one of them being to use those virtual beings for commercial purposes, such as sales and training. During this conversation, we go deeper into what it means to create an own a virtual being and virtual influencer, what should be considered and what are the implications. We approach...

Krista Kim was simply the first person to sell a digital home in the Metaverse. Called "Mars House", she has had an all time record sale within "SuperRare" platform, selling her digital home for 288ETH. After this amazing feat, she has been focusing a lot on helping companies to build the metaverse, and today we are very excited to have her here to share her perspective about the metaverse and hel...