Metavertising // Metaverse Marketing

Is China quietly shaping the future of smart glasses & AI glasses? In this episode of Metavertising , Ely Santos sits down with Sylvan Shen, XR Technical Producer at Emmy-winning immersive studio No Ghost , China Reporter at ImmersiveWire , and builder of demos for Meta Quest, Snap Spectacles, Meta Ray-Ban glasses , and other smart glasses platforms. Together, they unpack one of the most impor...

Are AI glasses finally having their iPhone moment? In this episode of Metavertising , Ely Santos sits down with Oscar Falmer , Wearables Developer Advocate at Meta , to unpack why Meta AI glasses are gaining real consumer traction after years of AR hype, headset experiments, and false starts. Oscar has spent nearly a decade in XR, previously working in Developer Relations at Apple and Snap , helpi...

Is the next $500M entertainment franchise hiding inside a Roblox game your kids are already playing? In this Metavertising episode, Ely Santos sits down with James Purell — founder of Building Blocks , Roblox verified creator, and the mind behind one of the largest Roblox news accounts @RBXevents_ — to unpack how games like Steal a Brain Rot , Grow a Garden and Dress to Impress are quietly becomin...

Meta Connect had hiccups—but did it just spark the mainstream AR era? XR developer Tom Krikorian (Studio 84) joins Ely Santos to unpack first impressions of Ray-Ban Display , why the EMG wristband is the real breakthrough, and what devs need before this market explodes. We get candid about Horizon Worlds , Meta’s SDK (or lack of it), and Apple’s tight ecosystem + on-device AI advantage. In this ep...

🛠️ Design Like Tony Stark: XR, AI & the Industrial Metaverse with Siemens’ Ben Widdowson Think Jarvis-style voice commands and holographic prototypes are still sci-fi? 🚀 In this episode, host Ely Santos sits down with Ben Widdowson —Head of Marketing for Immersive Engineering at Siemens —to break down how extended reality, real-time CAD, and AI copilots are already reshaping the way Sony and...

🎮 From Roblox to Record-Breaking Reach: How Brands Can Win Gen Alpha with Animation Think Roblox is “just a game”? Think again. In this episode, host Ely Santos sits down with Will Bryan —co-founder of Yes Sir Media and indie-film-turned-metaverse storyteller—to reveal why the blocky platform may be the most cost-effective, culture-native way to launch IP, super-charge YouTube retention, and spar...

Is XR yesterday’s buzzword? Not if Jeremy Dalton has anything to say about it. The accountant-turned-immersive-tech lead who launched PwC’s first global VR/AR team sits down with host Ely Santos to strip away the hype and show where extended reality is already cutting costs, unlocking new revenue and teaching 150 000 students at scale. 🎧 Hit play to discover: 🔄 The XR-AI feedback loop that spawn...

What if finding your friends at a 90‑acre music festival was as easy as glancing through your glasses? 🕶️ In this episode of The Metavertising Podcast , host Ely Santos sits down with Andrew Seleznov, Head of AR Production at Snap’s Arcadia Creative Studio , to explore how augmented‑reality wearables are moving from bunny‑ear fun to real‑world problem‑solving. Festival‑grade AR navigation – how Sn...

How do AI and XR intersect to create the next generation of immersive user experiences? In this episode of the Metavertising Podcast , host Ely Santos sits down with Daniel Marqusee , a Silicon Valley product designer with 12 years of experience at companies like Audi, LinkedIn, and Meta. Now focused on XR and AI at Bezi, Daniel shares his journey and provides a glimpse into how artificial intelli...

Ready to discover how leading brands like Lunchables, MasterCard, and Sephora are pioneering immersive marketing experiences? In this episode of the Metavertising Podcast , host Ely Santos sits down with Andrew Klein , SVP of Creative Technology at Publicis Media, to explore the cutting edge of AI-driven advertising, 3D content, and multiverse activations. Andrew shares his decade-plus experience...

In this episode of the Metavertising Podcast , host Ely Santos dives deep into the future of retail marketing with Justin Breton , Head of Brand Marketing Innovation at Walmart. Discover how Walmart is revolutionizing e-commerce with immersive experiences on platforms like Roblox , AR activations , and the metaverse . 🌐🛒 🎯 Key Topics : Immersive commerce and its impact on Gen Z and Alpha consum...

Stephen is currently one of the most respected figures when it comes to Roblox Marketing and Monetization. During this conversation, we break down these extremely relevant topics that are a lot of people have been wondering about, and dive deep into some of the biggest questions by leveraging Stephen's wide experience with different brands and projects within Roblox. Definitely an episode wort...

Antony “Skarredghost” Vitillo is an AR/VR developer, entrepreneur, and blogger. Right now, Tony is one of the most influential figures in the XR space, having hands on experience with building immersive experiences and platforms, being also one of the first to explore the space early on when it started more than 10 years ago. We discussed some of the main challenges the space is facing right now,...

Yejin is a digital fashion researcher and content creator, currently working as a concept designer, trend researcher and brand strategist for korean and global fashion brands. Throughout this conversation, we talked about how important digital fashion is becoming and how essential it is for brands to keep an eye out to the most recent trends of digital fashion, as it is aiming to be a huge part of...

JP runs XR and gaming investments at Hartmann Capital, a frontier tech fund. In this episode, we dive deeper into what makes gaming so hot right now, and why is it going to be the catalyst of immersive technologies. Now, we already know that gaming is probably going to be a big part of the future, for different reasons. But what makes gaming so unique that it will take the spotlight of social inte...

Tibor Mérey is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT), which he leads in Austria, and currently one of the global metaverse experts at the company as well. His adventures in the metaverse happened way before anyone called it Metaverse, when the first consumer-ready VR devices were released around the previous decade (2010's). He comes in...

Hartmut Mueller is a Chief Transformation Officer at ServiceNow, and also led/transformed the IT Technology Organization for Mercedes-Benz Group AG. We talked about he approaches innovation within big corps, and how to create a more human centric approach towards new innovative technology like AI, Blockchain and Web3 in general. By focusing both on hardware and software, it's amazing to unders...

Kenneth Corrêa is a business owner, AI/Metaverse evangelist with a 15 years track record in generating business growth across LATAM by using marketing, technology and innovation, and is currently an MBA professor at FGV, one of Brazil's leading business school. After closing different projects for global corporations, Kenneth sat down with me to talk about his strategy to close projects for Fo...

Erik Londre is the founder and CEO of Karta, a Metaverse studio based out of the UK. Karta has worked with big brands like Amazon Music, top artists like BlackPink, Twice and major football clubs across Fortnite and Roblox. Before founding Karta, in 2021 Erik worked at esports juggernaut Fnatic as Head of Events. In this conversation, Erik shared some of the do's and dont's he learned abou...

Leslie Shannon is the global head of innovation at Nokia, and many might wonder what has Nokia to do with the Metaverse? Well, as it turns out, A LOT. Nokia has been behind the infrastructure and building blocks that are ESSENTIAL for the future of AR, VR and XR. In order for us to be able to run amazing experiences on small devices on a daily basis, it's obvious that a huge infrastructure wil...

Nic Hill has been at the center and forefront of the new era of user generated content and social gaming. Having built literally some of the top Roblox experiences for big brands like Alo Yoga and Fenty, and amazing Metaverse experiences for companies like Netflix, there's a lot that he can share about the current state and the future of social gaming, which I personally believe is the next it...

Michael is the founder and creative director at Digital Lode Immersive Media, where they created one of the most popular Mixed Reality game titles on the Quest Store: Espire, which is a mix of Metal Gear Solid with VR/MR, a type of gaming that might revolutionize the industry in the next few years. We talked about how the industry is lacking innovation in terms of interactivity with devices and ga...

Brent has worked with some of the world's most innovative media and technology startups, including Uber and Facebook. Now his big bet is on Smart Token Technology, as he believes this will be the way web services and applications will integrate and exchange data seamlessly, allowing for better customer experiences, specially in bureaucratic processes. We also talked about what are some of the...

John is a speaker and China tech expert, and in this episode we dive deeper into the ways China is exploring the metaverse, and already using several different solutions in a very interesting way to enhance E-Commerce and other verticals that are bringing businesses with revenue and innovation that pays off. We spoke a lot about Alibaba, TikTok (and its Chinese version Douyin), WeChat, Tencent and...

Diego Borgo has already been in a previous episode of the podcast bringing amazing insights about the Web3 space, and now he's back with even more valuable content to help us understand all the moving pieces of Web3, specially for brands. Since he's been at this since 2021, he helps us understand how brands have been using the same playbook since Nike and Adidas released their first NFT co...