Meta Ads: Under the Hood

Facebook and Instagram ads can drive significant growth. But they can also suck your time, energy, and bank account if not done correctly.  I've audited countless ad accounts and I've seen a lot of wasted ad spend, unfortunately. Business owners who trusted meta with their money, only to learn that meta actually doesn't actually care. They will take your money regardless of the result you are gett...

Meta ads can suck. They can suck your bank account, time, energy, and motivation. But... when you know how to make them work, they can be the key to your business growth. The first - and most important - step is to know what success metrics to measure to see if your ads are doing their job. And what benchmarks to aim for.  In today's episode I go over the success metric to measure, including what...

One of the most common questions I get is: Should I outsource my Facebook and Instagram ads to an agency, or should I learn how to run them myself? The answer isn't black and white. It depends entirely on you and your business. I've worked with eCommerce business owners who start learning ads and quickly realize they don't love the process—or simply don't have the time. On the flip side, I've also...

They tell you what you want to hear, show you all their best moves, even make things "Facebook official".  And then, all of sudden, they're treating you like you're just a number, palming you off to the intern, and giving you cookie-cutter solutions.  Is it just me or do most ad agencies kinda suck right now? And don't even get me started on coaches.  I've heard all the horror stories, so in honou...

Ever wondered how much you should actually be spending on ads to hit your revenue goal? In the agency, this is one of the first things we figure out for our clients. We reverse-engineer their ad spend based on their revenue target—because without a clear goal, how do you know if your ads are actually working? And yet, every time we ask a new client "What's your revenue goal?", we get the same resp...

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads.  In today's episode, I take you through 5 meta ads myths and BS that you can ignore in 2025. Resources, Links & Mentions: Learn how to run your own ads like a pro: The ROAS Lab Let us take the wheel and run your ads for you: Done-for-you Meta Ads Unsure which option is right fo...

I'm back, baby! After a hiatus from the pod, we are back in business! Not only with exciting new episodes but with an exciting new name! Welcome to Meta Ads: Under the Hood.  Same host (Megan Winter - that's me!), same unpredictable tangents, same no-BS approach… just a focus on meta ads. Each week, I break down the mechanics of meta ads, unpack real campaigns, and share how I use ads to drive res...

This episode marks part four of a pivotal series aimed at harnessing the power of Meta ads to escalate your eCommerce business.  Magnetic Messaging is not just about crafting messages; it's about creating connections that convert. Through today's episode, we've explored how to speak directly to the heart of your audience's needs, ensuring that your message not only reaches them but resonates on a...

Part 3 - Harness the power of Meta ads series In the third instalment of our enlightening series on mastering Meta ads for eCommerce entrepreneurs, I dive deep into the foundation of any successful Meta ad campaign: understanding and defining your brand pillars.  This episode is a treasure trove of insights on identifying what makes your business unique and leveraging these elements across all mar...

This is Part Two of my series on how to create, set up and run successful Meta ads.  Today, we'll talk about an important aspect of ad creation: understanding your audience. Because, let's face it, creating ads that truly resonate begins with knowing who we're speaking to. So if we want to create ads that resonate with our audience, we need to know who our audience is and that's what we're diving...

Today's episode marks the beginning of our 12-part journey together. This series is designed to teach you exactly how to create, setup, run, analyse and optimise your own successful Meta ads like a pro.  By listening to each episode of this really practical and tactical series, I'm going to lift the hood and take you through the exact process that I use in my done-for-you Meta Ads agency, Lume Mar...

In today's episode, I'm excited to share a groundbreaking strategy we've developed in our agency and Mastermind group. This new approach to Facebook ads can double, triple, or even more, your ad results instantly. It's a total game-changer! By listening to this episode, you'll have a peek into our agency's latest discoveries in Facebook advertising, and compare the traditional funnel approach with...

In today's episode, we're going to unravel the mysteries of the Facebook pixel. What is it, really? How can we tell if it's working? And do we need it even if we're not running ads yet? Spoiler alert: the answer is definitely yes. By listening to this episode, you'll learn exactly what the Facebook pixel is and why it's important. I'll show you how to see if your Facebook pixel is working correctl...

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception...

In today's episode, I'm excited to share with you a special framework that we use at our agency and teach in our mastermind classes. This framework is a powerful tool to help you sell more in your online store. By listening to this episode, you'll learn about the framework that can transform how you sell products online, and discover how to create marketing that really sticks and effectively sells...

Today we're going to dive deep into finding your high-value audience. And we're not just scratching the surface here – it's about getting super clear on who you're talking to, way beyond just basic age or gender. By listening to this episode, you'll understand why knowing your audience is about more than just demographics. I'll show you how to really get to know your audience and why it's crucial...

In today's episode, I talk to Chrissy Dupé from Gigi Bib. Chrissy opens up about her incredible journey, transforming a simple idea into an amazing product.  From the drawing board to manufacturing, and then mastering the art of marketing, she shares it all. Her passion and authenticity shine through every step of her journey. This episode is more than just business talk. It's about making an impa...

In today's episode, I discuss the importance of a weekly tracking sheet for eCommerce success. I talk about why it's so important, how you can set one up, what key metrics to measure, and how you can actually use this to drive your business forward so that you can make data-driven decisions, spot trends, continuously improve your business and not let amazingly valuable information slip through the...

Did you know that I was a massive nerd for science and math in school? I've always been fascinated by data, and guess what? Facebook ads are like a big, exciting science experiment. Today, I'll show you how to think like a scientist to understand and work with Facebook ads. Together, we'll find out how to use this mindset to get the best results for you and your business. By listening to this epis...

Today, we're going to talk about Facebook ads, and how they're not just a magic solution or a quick fix for your business. Instead, we'll explore what you really need to make them successful. By listening to this episode, you'll learn what Facebook ads are and what they aren't, discover why Facebook ads aren't a silver bullet and what you actually need to make them effective, and you'll find out h...

In today's episode, I'm excited to guide you through using ChatGPT to craft your social media posts. If you found last week's episode on using ChatGPT for ads helpful, and the previous week's tips for planning your 2024 promotions and content valuable, you're going to love this! By listening to this episode, you'll learn how to use ChatGPT to write engaging social media posts and emails. You'll di...

Today, I've got something really special for you. I'm going to show you how to use ChatGPT to create amazing Facebook ads. This is a secret I've shared with my Mastermind group and in my agency, and it's been a game-changer. By listening to this episode, you'll learn how ChatGPT can write incredible Facebook ads for you, and discover the techniques that have amazed me and my students. I'm sharing...

In today's episode, I'm excited to share my secret to planning a whole year's worth of promotions and content. I call it the Goldie Locks promotion schedule - it's not too much, not too little, but just right. This method is a simple way to make sure your promotions are perfectly balanced and effective. This includes everything from emails, social media, and blogs, to Facebook ads.  By listening t...

Have you ever wondered why some websites turn visitors into loyal customers while others struggle to make sales? It all comes down to how well you optimize your website for conversion. It's not just important; it's the lifeblood of your online business.  In this episode, I'm joined by Clayton Bates, a Shopify expert and the brains behind Inspire Small Business. We'll talk about how optimizing your...

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. T...