Meta Ads: Under the Hood

Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve?   In this final episode of my six-part series on how to run profitable Meta ads in 2026, I talk about the last step of my PROFIT framework: Test, Measure, Analyse and Improve. Because profitable Meta ads aren't built on gut feel. They're built on data.   I share why so many business owner...

Do your Meta ads feel way more complicated than they need to be?  Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the internet, and still wondering why your Facebook ads aren't converting.  In this episode, I share how Meta ads work in 2026. Why most advertisers are focusing on the wrong things, and how to create a simple, strategic setup that giv...

Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen? I'm talking about why that happens and the hidden leaks that quietly waste your ad spend. Because ads don't work in isolation. Your website, landing pages, emails, and customer journey all need to do their job too. Meta...

What does scaling with Meta ads look like behind the scenes?   In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an established, purpose-led business finally decides to stop relying only on organic marketing and start investing in profitable Meta ads.   We talk about the mindset blocks around money, scaling, visibility and growth, especial...

Do your Meta ads feel like they're sucking your budget without delivering results?   In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messaging and unclear customer positioning.    High-converting Meta ad s don't start inside Ads Manager. They start with understanding your customer deeply. I run through how to identify your ideal customer, how to use voice o...

Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"?  Most businesses don't have an ads problem, they have an offer problem. In this episode I focus on step two of my six-part PROFIT method and showing you how to refine your offer before spending another dollar on Facebook and Instagram ads. Because ads are an amplifier. They amplify what alr...

Are you throwing money at Meta ads without a real plan and wondering why your ads aren't converting? In this episode, I'm breaking down the very first step in my PROFIT Method for creating profitable Meta ads in 2026. Because Meta ads can suck your time, energy and bank account when you run them without strategy. But they can also get amazing results when you understand how to use them properly. L...

Ever feel like Meta ads are just sucking your time, energy, and bank account? In this episode I'm kicking off a brand new six-part series where I break down exactly how to run profitable Meta ads in 2026 using my proprietary PROFIT Method. Because Facebook and Instagram ads are not a magic wand. They won't save a sinking ship business. But when you understand how ads work, how to stop wasting mone...

Want to grow your business with Meta ads without losing the heart of what makes your brand special?  This episode has honest conversations about sustainable business growth, profitable Meta ads, customer loyalty, and how to create marketing that feels human. If you've ever wondered why your Facebook or Instagram ads aren't converting, whether your business is ready for traffic, or how to grow with...

In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky foundation. Meta ads amplify what's already there. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode Rachelle and Megan talk about the difference between business strategy, brand...

You've probably heard that creative is the most important element in meta ads now. And that's true (as long as you have the right set up and understand how to read the data) but what do we mean when we say creative, and how do you create good creative? That's exactly what we dive into in this episode.  Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run yo...

Megan Winter interviews Brooke Huckerby from Penn & Lytics to educate, empower, and enhance your knowledge and skills to understand the incredible possibilities within your marketing data.  Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads Brooke's links:  Penn & Lytics website

Learn more about working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads  

Learn more about working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads

In this eye-opening episode of Meta Ads: Under The Hood, Megan Winter sits down with Denise, the founder of Slappa's Thongs, Australia's original arch-support thong brand. What began as a personal need during pregnancy has since evolved into a business that blends comfort, innovation, and unapologetic authenticity. Learn More About Working with Lume Marketing Hire us to run your ads for you Learn...

In this episode of Meta Ads: Under The Hood , Megan Winter dives into one of the most powerful — yet often under-utilised — elements of successful Meta ad campaigns: creative video content . Megan shares insider knowledge from her agency playbook and her Meta Ads Course, breaking down exactly what makes video ads convert, and how brands can produce high-performing videos without a big budget or fa...

To download the playbook that goes alongside this episode click here . Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead.    I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with Facebo...

To download the playbook that goes alongside this episode click here . Learn More About Working with Lume Marketing Hire us to run your ads for you Learn how to run your own ads In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead.  I've audited hundreds of meta ad accounts and I've seen the same mistakes being made with F...

If your Facebook ads aren't making you money, they're costing you. And I'm not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit. I've worked with dozens of eCommerce brands inside The ROAS Lab, and every time I see a struggling ad account, it comes down to the same thing: lack of strategy. Want profitable Facebook ads? You need a solid framewo...

In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust . Together, they dive deep into how eCommerce brands—especially those with purpose at their core—can build, nurture, and sustain trust with their customers in a saturated and often unethical marketplace....

Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception...

As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today's episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start...

In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. T...

I recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today's episode I am going to breakdown the casestudy and share with you how you...

Temu spent $2bn on Meta in 2023. That's really fricking depressing. But there's an opportunity here. While you can't compete with them on price or advertising budget you can compete with them - and smash them out of the water - on other things.  Things that consumers are telling you they want. And I have the research and stats to back it up.  In today's episode learn what your consumers are tellin...