Mediaworks Digital Masterclass

The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to ac...

In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google. They discuss the impact of failing Core Web Vitals report may have on your website in the coming months and why this is essent...

Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way. Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal. Our brand exper...

The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos. Our creative experts discuss the questions and principles...

CMOs named brand strategy as the most critical marketing element for growing their businesses over the next 18 months. Plotting a brand’s strategic direction can be an intimidating task, but with a methodical application of asking the right questions, taking smart steps, and using the correct tools, it can be a simple process. Our team of experts discuss the basic questions and principles that are...

Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers. Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how prog...

Search engine optimisation and brand awareness efforts are often planned separately, which can lead to a disconnect between a business’ SEO and brand strategy. In reality, the majority of purchase decisions start with an online search, and the role of brand is crucial to driving new business through increased search visibility. In this digital masterclass, our team of SEO and brand experts explore...

One of the certainties any marketer must embrace is the growing role of social media in fuelling your brands growth. But how do you actually make it happen for your brand?...and not just a little bit, but creating a presence that people actually WANT to like, follow and engage with! Join our team of brand and content marketing experts who will be talking about the channels, the audience, the creat...

In today's interconnected world, mobile devices have become an integral part of our lives. Being constantly connected to your digital consumers whenever and wherever they are through intuitive mobile-first apps is a huge opportunity for any business to deliver consistent value that fuels growth. Our marketing experts discuss why your business should invest in app development and what you should co...

Social media has revolutionised how we see and interact with the world around us. It’s the platform for breaking news, the place we follow and share our interests, and the way in which we express ourselves to the outside world. It’s an extension of our existing relationships and has become the primary way we stay in touch with friends, colleagues, and the businesses we associate with. In many busi...

Online popularity of some of the UKs best known media titles is at an all-time high. Mainstream media's status as a trusted source of news and information during these uncertain times has never been more prevalent. Their influence online, coupled with their enviable domain authority, is a potent weapon for any business trying to generate impactful, brand-building coverage online. Our panellists sh...

93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated. Our shopping ex...

93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight? Join our team of paid search experts, who will focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue.

The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down. If your business depends on people finding your website, May 2021 is a crucial date for you. For many businesses, appearing on page one of Google's search results, can make all the difference...

Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption and increased competition, as businesses shift their focus online. The importance of capitalising on every online opportunity has become more important than ever. Join our team of conversion experts who discuss the key trends that will domin...

In these uncertain times it's vital that your brand works the hardest it's ever done. In this session, our brand experts explain how to provide reassurance and leadership in your category through killer products and laser-focussed propositions. They demonstrate how to drive buyability in every micro-moment through search and your website experience and explain why building emotional connections th...

The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms with the trends that have shifted the world we live in, those brands quickest to adapt to the explosion of digital behaviours are thriving. Our experts analyse the key shifts and trends in people’s behaviours, new technologies and adoption ra...

Content is at the core of every effective marketing campaign. Creating content that stands out with your audience, gets them engaged with your brand and cuts through the noise in a cluttered marketplace, can be the difference between your marketing programmes generating strong returns, or losing out to your competitors. Our panellists discuss what it takes to plan and execute content that grabs yo...

Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is a key indicator to your prospects and customers that you are a reliable and trustworthy organisation. Your digital reputation is increasingly used to benchmark your products and services against your competitors and can make or break an orga...

If you want to gain or retain a competitive advantage in 2021, you can’t ignore the critical importance of outperforming your competitors on search engine result pages. This week, our panellists summarise the most effective link building strategies to help you secure relevant top-ranking positions. They also reveal the tactics to avoid that may have a negative impact on your organic visibility.

As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities. Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.

As part of the Northern Housing Consortium's digital masterclass sessions, Mediaworks explain how you can use your marketing insight and available data to help create and map out user personas. Personas can be used to inform the most effective way to communicate with each target user group. This session is the ideal platform to help you drive digital adoption, inform business decision making,...

A digital revolution is transforming the world at an unprecedented speed. Digital technologies have changed the way businesses operate and how they interact with their customers. COVID 19 has helped accelerate and encourage digital adoption and studies have already indicated that the majority of people expect to continue using digital to engage with services and brands in the future. Our panellist...

On page website optimisation is the quickest and most effective way to boost your search results.  Many marketers often focus on traffic volume over traffic relevance and the subsequent actions taken. In this session, our panellists offer practical guidance on how to optimise your sites on-page content against your prospective customers buying behaviours. They discuss 5 steps to optimisi...

The next eight weeks of online sales looks set to be the largest and most competitive online sales period on record. In this webinar, our e-commerce specialists will focus on the last minute tips and tricks to maximise your sales performance over Singles Day, Black Friday, Cyber Monday, Christmas and into the January Sales. Our panellists will discuss how to test, fine tune and use data to drive a...