#MediaSnack

In this episode of #MediaSnack, Tom Denford and David Indo explore the complexities of media investment and its potential for driving business growth. They emphasize the importance of viewing media as an investment rather than a cost, highlighting the need for aligning internal media capabilities with external agency partners. The duo provides actionable insights on optimizing media strategies by...

In this episode of Media Snack, I delve into the ongoing tensions between media agencies and demand-side platforms (DSPs), focusing on the latest developments regarding The Trade Desk. With major holding companies like Publicis and Omnicom conducting audits and expressing concerns about transparency, I discuss the implications for advertisers and the critical need for clarity in media buying pract...

In this episode of #MediaSnack, Tom Denford and David Indo dive into the high-stakes clash between Publicis and The Trade Desk, two giants in the media industry. They unravel the complex issues surrounding transparency, fees, and governance that have caused a significant rift. As they explore the implications for advertisers, they emphasize the urgency for marketers to take action and improve thei...

In this episode of #MediaSnack, Tom Denford and David Indo delve into the latest trends and news impacting the global media and marketing industry. They spotlight the impressive growth of the Stagwell Group and its position as a challenger in the market landscape. The discussion also covers the potential impacts of geopolitical tensions on marketing strategies, particularly in media allocations an...

Welcome back to #MediaSnack LIVE with Tom Denford and David Indo. This week we are unpacking the ultimate battle for agency survival and the tech platforms claiming to save the day. Tom Denford dives into the agency 'Red Ocean'. With media agencies locked in a brutal fight for market share, what are the direct implications for CMOs and Procurement Directors negotiating fees today? David Indo revea...

In this episode of #MediaSnack, Tom Denford and David Indo delve into the shifting landscape of media agencies, focusing on the transformation of major holding companies like WPP, Omnicom, and Publicis. They explore how these agencies are evolving from service-based models to sales-driven entities, impacting their relationships with marketers. David Indo provides an insider look into WPP's innovat...

On this episode of #MediaSnack WINNERS , Tom Denford speaks with Charles Singer, Director of National Media, Digital & Performance Marketing at Henkel North America, about how challenger brands can win by building trust, driving consistency, and staying curious. With experience across media agencies, platforms, and now client-side, Charles shares how his team connects brand-building with perfo...

On this week’s #MediaSnack we continue the theme of Change from last week’s episode which you will recall that our word of the year is CHANGE and we considered this across three areas: Advertisers, Agencies and Accountability. We received loads of private comments, questions and emails (why do you guys not leave comments below so everyone can see them??) which suggested we really hit on something...

Is Money Still The Decision Factor In Media Pitches? #MediaSnack Ep. 146 by ID Comms

30, 60, 90, 120 days or more?? What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing? This is THE most loaded question for marketing and procurement to ask their agencies. Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your st...

Finding The Right Media Agency PART 2 - Investment Exercise: #MediaSnack 140 by ID Comms

In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insig...

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top. Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so the...

How to manage media in a recession: #MediaSnack 153 by ID Comms

#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms

One of the most successful and well-connected media operators in the US, Bill Wise's shares his fascinating experiences growing some of the most well-known companies in digital advertising.  Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this episode...

On this week’s #MediaSnack Tom and David are reflecting on some of ID Comms experiences in recent media pitches. Compared to the last year’s pitch market, 2016 was relatively quest. However, the quality of media of agency performances in major reviews this year increased significantly, and Tom and David explain how this has led to an impressive level of commitment from participating agencies. As a...

Marketers need to collaborate with FBI: #MediaSnack 137 by ID Comms

Facebook in crisis. What now? #MediaSnack 138 by ID Comms

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad Contrarian But for a good reason. "I have an immodest goal to save freedom and democracy" he says.  You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing ind...

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack 's person of the year and we look ahead to 2023. -- Episode links: #MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:   &...

What Is Media Auditing And Why It Needs To Change: #MediaSnack 145 by ID Comms

#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates by ID Comms

How CMOs can save media industry: #MediaSnack 156 by ID Comms

On this week’s #MediaSnack Tom and David devote the episode to considering Facebook’s stunning growth and the impact of a bumpy last few months which has included criticisms of fake news dominating their timelines, issues over measurement inaccuracies and the closing of their troubled ad-serving business. Where to start with Facebook? The media phenomenon has seen highly enviable growth over the l...