Med Creator 101

Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a me...

In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short-form and long-form content to analytics, brand deals, and community building, this episode brings together the advice healthcare professionals needed most, straight from the med creators and brands shaping the space. Follow us on In...

Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses creators, why authenticity matters more than metrics, and how science drives every partnership. A must-listen for HCPs who want to stand out and get on a brand’s radar! Follow us on Instagram: @medcreator101 Subscribe to our YouTube c...

For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi and Dr. Portela sit down with Dr. Wallace shares how he went from avoiding social media to building a thriving platform, rooted in storytelling, creativity, and authenticity. He breaks down his content strategy for simplifying complex...

From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the classroom, it just goes online. In this episode, Mimi and Dr. Portela sit down with Dr. Nathan, as she shares how her desire to teach led her from academic dermatology to a thriving social media platform with over 1.5 million Instagra...

What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio host turned advisor for billion-dollar brands, to uncover what it really takes to stand out on social media. Find out how to define your tone of voice, turn your expertise into emotion-driven storytelling, make education entertainin...

“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming education into scroll-stopping content. In this episode, she shares her secrets to creating content, working with brands, and building trust through authenticity. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreat...

Dr. Kunal Malik proves you don’t need fancy equipment or a content team to make an impact. Showing up as yourself is the ultimate growth strategy! In this episode, the New York–based dermatologist shares how he built a trusted, relatable online presence by keeping education and authenticity at the core of his content, plus his top tips for balancing clinic life with content creation. Follow us on...

Instagram is evolving, and so should your strategy. Mimi and Dr. Portela share what actually drives engagement, attract new followers, and why authentic content still beats every algorithm hack. From trial reels and broadcast channels to the return of carousels and verified trust signals, learn how to grow real connection on Instagram. Follow us on Instagram: @medcreator101 Subscribe to our YouTub...

Mimi and Dr. Portela welcome Reesa Lake, Head of Creator Agency Partnerships at LTK. Reesa shares how the platform helps creators turn influence into income, build stronger brand partnerships, and unlock new opportunities beyond social media. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agency Dr. Portela...

In this episode, Mimi and Dr. Portela explore brand building, the evolution of Dr. Portela's name, including creative decisions like logo, colors, and website, establishing a consistent tone and persona and Mimi shares MB Social’s growth and the key branding lessons learned along the way. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi B...

What happens when a pioneer in stem cell therapy steps into the world of social media? Dr. Nathan Newman, board-certified dermatologist, cosmetic surgeon, and founder of STEM Natural Intelligence, takes us inside his journey of using social media to educate millions on regenerative medicine. In this episode, he shares how he tackles misinformation, breaks down complex science for patients and peer...

Struggling to land partnerships? Your media kit might be the missing piece. In this episode, Mimi Banks and Dr. Dustin Portela break down why every creator needs one, what to include, how to design it, and the strategies to pitch yourself with confidence. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimibanks | @mbsocial.agenc...

Thinking about starting on social, but not sure where to begin? This special episode was recorded live at the 2025 Science of Skin Summet in Austin, Texas. Dr. Dustin Portela, Mimi Banks and Lisa Morris President and CEO, Pierre Fabre USA shared valuable tips from the sold out Dermfluencer University Session. This episode is packed with actionable insights straight from the experts to help you sta...

Meet Dr. Tommy Martin, internal medicine and pediatric physician, father and creator with 4M+ followers who proves that authenticity beats algorithms every time. Dr. Tommy shares how he balances medicine, family, and social media while staying true to his mission: helping just one person at a time. This episode is packed with raw insights, powerful stories, and advice every HCP creator needs to he...

Your follower count only tells part of the story. In this episode of Med Creator 101, Mimi and Dr. Portela break down what your social media metrics actually mean and how to use them to grow with confidence. From likes, comments, and shares to reach, impressions, retention, and conversions, they unpack how to read the numbers, what brands really look for, and how to spot the insights that can impr...

Meet Dr. Ethan Melillo—the pharmacist transforming digital health education. From his first viral video with 2M views to brand partnerships with CeraVe and La Roche-Posay, Dr. Melillo has gone from Pharmacist to trusted content creator. In this episode, he shares his creative process, how he breaks down complex medical terms, combats misinformation, and navigates brand partnerships—all with one mi...

She’s an OB-GYN, mom of three, and a med creator with over a million followers across social medi. In this episode, Dr. Fran joins us to talk about how she went from blogging in med school to trusted online educator, her content creation process, and how she’s turning scrolls into income. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi B...

Dr. Clare Bertuccio went from treating cancer patients to building Medicine Mama, a brand that’s breaking barriers in women’s health. In this episode, Dr. Dustin Portela and Mimi Banks talk with Dr. Clare about how passion became her driving force, why she refuses to tiptoe around taboo topics, and what it takes to push through setbacks. Follow us on Instagram: @medcreator101 Subscribe to our YouT...

What would you say if you had 30 seconds with your dream brand? In this episode, Dr. Portela and Mimi share how to craft an elevator pitch that leaves an impression. From real-life encounters to practical tips, learn how to make a lasting connection and follow up the right way. A must-listen for all hcps! Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@Med...

Camera shy? Not after this episode. Dr. Portela shares how working with an acting coach transformed his on-screen presence—and how you can apply the same techniques to captivate your audience. From body language tricks to mastering vulnerability, this is your crash course on how show up with more confidence on camera. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.you...

What happens when dermatologists, estheticians, researchers, and innovators come together? You get the Science of Skin Summit! An event designed to advance the science behind skincare and skin therapeutics by fostering interdisciplinary collaboration between HCPs. Co-founders Dr. Patricia Farris and Dr. Ted Lain share the inspiration behind the summit, offer a glimpse of what’s ahead at this year’...

Meet Dr. Sarah Reardon, aka The Vagina Whisperer, pelvic floor physical therapist and founder of The V-Hive. Sarah shares how she went from answering pelvic health questions in her group chat to building a trusted brand with nearly 700K followers, a bestselling online platform, and now a book, Floored: A Woman’s Guide to Pelvic Floor Health at Every Age and Stage. We talk pelvic health, building t...

Advocacy on social media is not always straightforward. In this episode, Dr. Portela and Mimi explain what advocacy means as a health care professional—when to speak up, when to stay silent, and how to lead with purpose in a way that aligns with your values and your audience. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Mimi Banks: @mimiba...

Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Port...