Med Creator 101

Putting yourself online means opening yourself up to criticism, but not every comment deserves your attention. Dr. Dustin Portela breaks down how physicians can navigate negative comments, know when to engage versus block, and set boundaries that protect their patients, personal lives, and time. Plus, he shares why finding your own voice and letting go of perfectionism is key to building a sustain...

Five dermatologists, each with millions of followers and one episode that gets them all answering the same two questions every med creator who starts on social asks themselves: where do content ideas come from, and how can I avoid risking my license? What you'll hear from Dr. Shereene Idriss, Dr. Whitney Bowe, Dr. Neera Nathan, Dr. Heather Rogers, and Dr. Tia Paul might change how you think about...

You didn't build a practice by guessing, and your content strategy shouldn't run on guesswork either. In this Med Creator Minute, Dr. Dustin Portela reveals why consistent posting alone doesn't guarantee growth and what you should look out for: a strong hook in the first three seconds, a retention graph most people never check, and metrics like shares and saves that matter more than follower count...

Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in reside...

If you’ve ever felt stuck on what to post, this episode is for you. Dr. Dustin Portela and Mimi Banks share how to develop engaging content from choosing the right format and persona to finding inspiration in what’s already around you. From patient questions and audience insights to trends and AI, this episode explores how to turn everyday moments into ideas that actually resonate. Follow us on In...

There's a reason so many healthcare professionals hesitate before hitting record: years of being told social media and professionalism don't mix. In this Med Creator Minute, Dr. Portela explores why so many HCPs hesitate to show up online, and shares what actually builds confidence: reps, perspective, and permission to just be yourself. Listen to the end for the mindset shift that makes talking to...

Care Clark had just landed her dream aesthetic nursing job when COVID hit and sent her life sideways. So she started posting: scared, imperfect, and with no idea it would go anywhere. In this episode, Mimi Banks and Dr. Dustin Portela sit down with Care to unpack her path from a nervous first TikTok filmed inside a Walmart to a 16-million-view breakout moment, and everything she's built since: a c...

The biggest mistake new HCPs make on social media? Waiting until they feel ready. In this Med Creator Minute, Dr. Dustin Portela and Mimi Banks answer the questions they get asked the most: where to start, which platform actually fits your patient population and how to find time when you have none. Dr. Portela's first videos flopped, this is what he did differently after that. Stop overthinking it...

Dr. Dana Corriel, Board-Certified Internist and Founder of SoMe Docs (Doctors on Social Media), joins Mimi Banks and Dr. Dustin Portela to unpack how she turned burnout and a mid-career break into a full-blown platform for physician visibility. They dig into the free physician directory built like "a modeling agency for brains," why not every doctor needs to be an influencer, and the messy, person...

New Series Alert! Med Creator Minute: We answer 5 questions in 5 minutes. In this episode, Dr. Portela and Mimi tackle the question every HCP asks when they're starting out: what should I even post? They share how to mine your own patient conversations for content, and why the creators who grow fastest are the ones who let their personality show. Quick, practical, and built for anyone staring at a...

Dr. Chris Tomassian posted his first dermatology video in a poorly lit bathroom and got four views. Today, he has nearly 3 million followers, and a thriving practice built on the back of it. Dr. Tomassian, founder of the Dermatology Collective, joins Dr. Dustin Portela and Mimi Banks to share how he turned raw, unscripted content into a brand bigger than the feed. From surviving pushback in reside...

Got questions about growing your social media presence as a healthcare professional? You're not alone. In this episode, Mimi Banks and Dr. Dustin Portela answer the ones they hear most: defining your purpose before chasing brand deals, choosing the right platform for your specialty, managing multiple accounts, and protecting your time as things get busier. Plus: a real conversation about brand dea...

Hosts Mimi Banks and Dr. Dustin Portela share the 5 secrets that actually help healthcare professionals grow on social media. They cover why credentials alone don't build trust (and what does), how to share your personality online without crossing HIPAA lines, why perfectionism is quietly killing more accounts than bad content ever could, and the simple system for never running out of things to po...

Introducing Med Creator 101, a social media course built for healthcare professionals, by healthcare professionals. Whether you've never posted before or feel stuck with your current strategy, this is the system Mimi and Dr. Portela wish someone had handed them. On-demand lessons, real examples, resources, and a proven framework designed for HCPs. Special launch pricing of $797 ends July 1st! Grab...

Doctors spend years learning medical language, but social media rewards creators who can make complex information simple, human, and worth sharing. In this episode, Dr. Stephen Wallach shares how he built an audience by translating plastic surgery education into content people actually understand, trust, and come back for. He shares why authenticity often performs better than polished production,...

Patients are already online every day searching for health information and answers to their questions, but no one teaches healthcare professionals how to communicate with them effectively on social media. That's why Mimi Banks and Dr. Dustin Portela are sharing the 5 biggest secrets healthcare professionals need to know to grow on social media, in their upcoming FREE live webinar on June 25th @ 6:...

Meet Dr. Doris Day: Board-certified dermatologist, former journalist, and social media educator. In this episode, Dr. Doris Day shares her approach to making aging education both science-backed and relatable, her favorite content hacks, and why repetition keeps your content top of mind. Follow us on Instagram: @medcreator101 Subscribe to our YouTube channel: www.youtube.com/@MedCreator101 Dr. Port...

Posting online as a healthcare professional comes with responsibility. In this episode, Mimi Banks and Dr. Dustin Portela break down the legal and ethical guardrails every med creator should know. From patient privacy and consent to disclosures, DMs, and brand partnerships, they share filters to help protect your license, reputation, and credibility on social. Follow us on Instagram: @medcreator10...

Most healthcare creators think credibility means sounding polished, clinical, and overly serious online. Dr. Angelo Landriscina, (a.k.a Dermangelo) built one of the most recognizable dermatology brands on the internet by doing the opposite. In this episode, he shares how to turn evidence-based education into content that actually feels native to social media: from humor and cultural relevance to r...

Mama Nurse Tina joins Mimi Banks and Dr. Dustin Portela to talk about the rise of fear-based content online and why so many creators feel pressured to rely on shock value to get attention. Together, they discuss the difference between content that simply performs and content that people genuinely connect with long-term. Tina also shares how she uses humor, relatability, and bite-sized education to...

Dr. Fran joins co-hosts Mimi Banks and Dr. Dustin Portela to share how she grew her social presence as an OB-GYN, from starting a fashion blog in medical school to building a platform of over 1 million followers. She breaks down how content creation became a natural extension of her practice, helping her educate patients, expand her reach, and show up consistently online. Follow us on Instagram: @...

Most people think of their pharmacist as the person behind the counter at CVS; Dr. Ethan Melilo is changing that perception one viral video at a time. In this episode, Dr. Ethan, (also known as MillennialRx on social,) shares how a single TikTok video about medications and alcohol racked up 2 million views and launched a career he never planned. From batch filming 20 videos on weekends to fighting...

Sometimes the best thing you can do online is stop trying to sound polished. In this episode, Dr. Shereene Idriss shares how she built her skincare brand on social media through honesty, education, and consistency. She opens up about starting Pillow Talk Derm, growing a loyal online community, and turning her voice into a brand people trust. For med creators, this episode is a masterclass in build...

What if the key to growing on social media isn’t a perfect strategy, but simply showing up as yourself? Dr. Tommy Martin shares how he built a platform of over 4 million followers by focusing on impact over metrics, creating content around what genuinely lights him up, being a father, advocate and physician and embracing imperfection along the way. From turning on his camera with no plan to buildi...

You do not need a perfect setup to start creating content, but the right tools can make the process a whole lot easier. In this episode, Mimi and Dr. Dustin Portela reveal the must-have tools for content creation, from lighting and microphones to editing apps, travel-friendly gear, and simple upgrades that can help your content look and sound more polished. They also share what’s worth investing i...