MATCH B2B INSIGHTS

Brenda, Benny, and Dan unpack how hidden leaks in marketing, SDR outreach, and sales quietly drain revenue from B2B companies, and how the Leak Test can expose them. They also explore AI as a diagnostic tool for GTM alignment, with examples from international expansion, manufacturing, and MedTech.

In this series finale, learn why B2B companies must stop measuring LinkedIn through vanity metrics and start tracking commercial movement. Discover the five layers of ROI—including visibility quality and conversation creation—to turn social activity into a scalable revenue engine.

Discover how to transform your LinkedIn presence from a time-drain into a powerful GTM trust asset using a streamlined 60-minute weekly workflow. Learn the mechanics of voice-note content creation and how to align founder insights directly with sales outbound for maximum impact.

Learn why the debate between founder profiles and company pages is a false choice and how to build a trust architecture that drives B2B revenue. The team shares strategies for extracting expert knowledge from busy executives to transform LinkedIn into a cohesive go-to-market infrastructure.

Learn how to transform social media signals into a revenue engine by avoiding the Engagement Graveyard. This episode breaks down a four-level signal classification framework and explains how to use diagnostic questions to transition from comments to booked meetings.

Stop falling into the Visibility Trap and learn how to engineer LinkedIn content that transforms passive impressions into active revenue. Discover five specific formulas designed to create Buyer Tension and expose the hidden costs of the status quo.

Discover why your LinkedIn profile might be silently killing potential $50k opportunities and how to survive the 8-second trust filter. We explore the transition from ego-driven headlines to outcome-based positioning and how to curate a Featured section that builds immediate technical credibility.

Most Israeli B2B companies aren’t failing on LinkedIn because they don’t post enough—they’re failing because they’ve built activity instead of a revenue engine. In this debut episode of MATCH B2B Insights, Benny Fluman, Daniel Weiss, and Brian Newman deconstruct the "1.2% Reach Trap" and explain why your company page is likely a follow-up vacuum. Learn the five deadly mistakes of B2B LinkedIn stra...

Learn how to navigate the modern B2B buyer’s journey where customers spend only 17% of their time with potential suppliers. This episode outlines a five-block weekly operating system for scaling founder insights, engaging prospects through pain resonance, and converting social signals into CRM-tracked pipeline.

Discover why most B2B startups fail to convert LinkedIn activity into sales and how to build a six-month Go-To-Market model that actually scales. Learn to avoid the competitor subsidy by turning social signals into high-converting SDR outreach.

We unpack how Stripe kept premium pricing by reducing friction elsewhere, using fast activation and time-to-proof to create evidence before buyers could default to price objections. The conversation explores the shift from sell-then-implement to activate, prove, expand, and what international B2B teams can learn from that model at scale.

This episode breaks down how Healthy.io turned an FDA-cleared at-home kidney screening test into a clinical workflow that routes patients into care, not just a standalone result. It also examines why the company sold to payers who absorb the cost of missed CKD, and what it takes to execute that kind of enterprise healthcare motion at scale.

We break down how Orca’s agentless cloud security model lowers friction, speeds up time to first insight, and makes it easier for a single champion to start the buying process. The episode also explores why that simple onboarding motion becomes a real go-to-market advantage, helping teams reduce internal inertia and set up cleaner expansion.

This episode explores how polite phrases, silence, and enthusiasm can be misread across cultures, leading teams to mistake conversation for real buying intent. Learn the Cultural Negotiation Map and how to validate meaning through behavior, not just words.

This episode breaks down why deals often stall when legal, procurement, and security enter the picture, and why a strong champion is not enough to close enterprise business. Learn how to spot hidden blockers, map who drives risk, and ask the questions that reveal whether a deal is truly moving.

This episode explores why buyer silence, pauses, and body-language shifts are not neutral events in enterprise sales, and how misreading them can distort forecast and pipeline health. The hosts break down a practical Observe, Trigger, Test, Confirm workflow for turning quiet into actionable insight instead of wishful thinking.

Benny Fluman, Brenda Newman, and Brian Newman break down why a buyer’s yes can be a signal, not a commitment, and how sellers should use the Signal → Test → Workflow → Stage framework to avoid polluting the pipeline. They also share a cross-border deal story that shows how warmth, speed, and polite interest can hide real buying uncertainty.

This episode kicks off a six-part series on smart negotiation management by showing why the person who takes the meeting is not always the person who can approve the deal. Through examples in cybersecurity, AI, medtech, fintech, manufacturing, and consulting, the hosts break down how to map economic buyers, hidden veto points, and the political power behind the org chart.

פרק דיון בעברית בהשראת הוובינר של בני פלומן מה-19 במרץ 2026. בני, דפנה, נדב ונלי משוחחים בצורה דינמית על בניית מנוע שיווק ומכירות בינלאומי לחברות B2B קטנות: ICP, סיגנלים וטריגרים, בניית דאטה, SDR, תוכן, ליד מגנט, וכלי AI שמחברים ביניהם. הפרק כולל הזמנה לשיחת אבחון של 20 דקות, קבלת פרומפט ל-ICP, סקירה של תהליכי השיווק הקיימים, ובדיקה של אפשרויות סיוע ממשרד הכלכלה.

In this episode of MATCH B2B INSIGHTS, Benny Fluman and Brian Newman break down why so many Medtech companies with strong technology still struggle to build a predictable commercial engine. The conversation focuses on a problem many CEOs and Business Development leaders know well: pipeline that depends on conferences, referrals, and founder relationships instead of a repeatable system. The discuss...

בפרק הזה של MATCH B2B INSIGHTS נצלול לעומק הדרך שבה סטארטאפים יכולים לבנות מסע לקוח אפקטיבי למציאת לקוחות ראשונים, השגת פיילוטים, וביצוע מכירות ראשונות — בלי לבזבז חודשים יקרים על פגישות לא נכונות, מסרים חלשים או פיילוטים שלא נסגרים לעסקה. נדבר על מושגים מקצועיים מרכזיים כמו ICP, Customer Discovery, Qualification, Pilot Design, Product-Market Fit, ו-Go-To-Market — אבל בשפה ברורה שמתאימה במיוחד למי...

In this MATCH B2B INSIGHTS episode, host Brenda sits down with Benny Fluman, Daniel Weiss, and Brian Newman to unpack how small and mid-sized B2B companies can build a trigger- and signal-based revenue engine that actually works in the real world. Against the backdrop of the current war with Iran, the conversation opens with a short message of safety, resilience, and a wish for a secure and peacef...

בפרק הזה של MATCH B2B INSIGHTS בני, נדב ודפנה נכנסים לעומק המהפכה שמטלטלת את שוק ה-B2B: המעבר ממודל רישוי מבוסס "כיסאות" למודלים מבוססי תוצאה ו-Outcome. הם מסבירים מה קרה מאז שקלארנה החליפה מאות נציגי שירות בסוכן AI, למה מודל ה-Seat Based נשחק בעידן האוטומציה, ואיך לקוחות בעולם ה-SMB וה-Enterprise לוחצים היום לשלם רק על ערך אמיתי – חיסכון, צמיחה או מניעת סיכון. השלישייה מפרקת את ארגז הכלים הפרקטי...

בפרק הזה של MATCH B2B INSIGHTS ברנדה ובני צוללים לאתגר האמיתי של חברות ישראליות שפועלות בשוק הבינלאומי: איך בונים אסטרטגיה שיווקית שלא נשארת על הנייר, אלא מתורגמת ללידים, שותפויות ומכירות. נדבר על שלושה מרכיבים קריטיים: בחירת שווקים ודיוק ה-ICP – למה “ארה"ב ואירופה” זו לא אסטרטגיה, איך לבחור 2–3 מדינות להתחלה, ואיך להגדיר ICP ברמת תעשייה, גודל חברה, תפקידים וטריגרים עסקיים. כולל דוגמאות מסטארטאפים...

Explore how autonomous AI agents are transforming B2B negotiations by speeding up deal cycles and optimizing pricing. Hear real stories from SaaS innovators and learn how business pain and risk guide this new era of AI-augmented sales.