Master The Media

What if the best time to show up is actually when things feel the hardest? In this episode of Master the Media, Amy invites you into a real moment from her week, running on little sleep, caring for a sick child, and still choosing to hit record. She talks openly about the pressure to be perfect and why waiting for everything to line up can hold you back. Amy shares encouraging, real-life advice fo...

Did you know that brands could be using your name, photo, and video without paying you for it? In this episode, Amy breaks down what “name and likeness” really means and when you should be getting paid for it (spoiler: most of the time!). She walks you through real-life examples with actual numbers, so you know how to confidently quote your worth. Amy also shares when it does make sense to let med...

Can working with brands actually feel good and support your business? In this episode, Amy chats with sports dietitian and mom, Stephanie Militano, about how she went from unsure and undercharging to earning $40,000 in brand partnerships, without sacrificing her values or her time with her daughter. Stephanie shares the real steps she took to pitch brands, price her work, and build lasting relatio...

How do you build a media career that actually feels true to you? In this heartwarming and inspiring episode, Amy sits down with Ellie Krieger to talk about her journey from nutrition student and part-time model to trusted media dietitian, cookbook author, and public TV host. Ellie shares how she stayed true to her values through every twist, turned down sponsorships that didn’t feel right, and why...

Have you ever hit “send” on a pitch and then sat there wondering… was that the right time? In this episode, Amy gets real about when to reach out to brands and media (and when not to). With the holidays here and Q4 wrapping up, timing can make or break your pitch. Amy shares exactly what days and times she recommends for sending emails, how long to wait before following up, and why your follow-up...

Ever wonder how people actually do it all? In this episode, Amy gets real about what life looks like as a new mom and business owner. She shares the simple systems that help her stay on top of work, show up for her daughter, and take care of herself, all without feeling like she’s losing her mind. Amy walks through how she uses Google Calendar to keep her family organized, why she still makes time...

Ever wonder if it's really possible to land brand deals without a big following? In this heartwarming and inspiring episode, Amy chats with Kaitlin Hippley, a Master the Media student, hospital dietitian, and mom of two, who did just that, landing a $15,000 partnership just one month after joining the program. Kaitlin shares her honest journey: from feeling lost in the “mom bubble” to finding...

Feeling lost in the world of SEO, AI, and backlinks? You’re not alone, and you don’t need to have it all figured out to make real progress. In this fun and super helpful chat, Amy sits down with longtime friend and SEO pro Erica Julson to break down what’s actually working right now to get noticed online. Whether you’re brand new to creating a website or you’ve had a blog for years, Erica explains...

What if that free event you’re hosting could actually help you get paid, and not just a little, but a lot? In this episode of Master the Media, Amy walks you through exactly how healthcare professionals can turn simple talks, demos, or even book signings into sponsored events. She shares real-life examples, including her own, and explains how even a low-key event with a small crowd can attract big...

In this episode of Master the Media, I’m sitting down with my friend and fellow dietitian Chrissy Carroll to talk about something that’s on everyone’s mind: AI. What’s it really doing to our media landscape, and how does it affect things like blog traffic, media features, and getting found online? Chrissy’s been in the blogging and digital space for over a decade, and she breaks down what’s changi...

Not sure what to say after chatting with a brand at a trade show? You’re not alone, and Amy’s got you covered. In this episode of Master the Media, Amy shares her go-to steps for following up with brands after events like FNCE, in the kind, encouraging way she’s known for. From figuring out who to contact to writing an email that feels natural (not salesy), she walks you through exactly what to do...

Is it really possible to take time off as an entrepreneur without everything falling apart? In this episode, Amy shares her honest story of taking 12 full weeks off for maternity leave after welcoming her daughter, Annabelle. She talks about what worked, what surprised her, and how her business not only kept going... it grew. Amy walks through the exact steps she took to prepare her team, support...

Ever felt like speaking on camera or in front of a crowd just isn’t your thing? In this episode of Master the Media, Amy shares her personal story from being super shy in grad school to showing up confidently on national TV. She opens up about the small steps that helped her feel more at ease, like going out to eat alone or chatting with strangers at work. Amy also walks you through how she gets r...

Think you need a big social media following to land media features or get paid by brands? In this episode, Amy shares how even a small (or brand new) social media presence can help you grow your brand, land interviews, and get noticed by companies. Amy breaks down why it’s helpful to have just one solid platform, what to include in your bio, and how to make it super easy for reporters and brands t...

Ever wonder how some healthcare pros get paid thousands to work with brands even without a big social media following? In this episode, Amy breaks down the key difference between being an influencer and being an expert with influence. If you're a dietitian, doctor, nurse, or other health expert, your education and experience matter a lot, and brands know it. Amy shares real stories, simple ti...

Think you need a huge social media following to land brand deals? Not true. In this episode, Amy shares some of her favorite real-life partnerships, including a $5,000 coffee machine, helping make Panda Express’ menu healthier, and speaking on stage in NYC. She explains how creativity, connection, and offering real value matter more than follower count. If you’re a dietitian, doctor, or health pro...

What is media reach, really, and why does it matter so much? In this episode of Master the Media, Amy breaks it all down in a way that’s easy to understand and actually fun to learn. She shares why media reach is a big deal when it comes to working with brands and how your audience size can open doors to exciting opportunities. Amy walks you through real examples, from huge outlets like AARP to pe...

Ever feel like you're not ready to work with the media or get paid by brands? In this real and encouraging episode of Master the Media, Amy shares how she faced those same feelings and why waiting until things are perfect can actually hold you back. She tells stories from her own path, like how she started landing media features and brand deals with a simple, homemade website. Amy breaks down...

Are you giving free testimonials and not getting anything in return? In this episode of Master the Media, Amy Gorin shares why your words as a health professional are worth way more than you might think and why brands should be paying for them. She talks through real examples, what brands are really using your name and image for, and what you should be charging. Amy also explains the few times it...

Ever had a brand say, “We don’t have a budget,” and wondered if that’s the end of the conversation? It doesn’t have to be. In this episode of Master the Media, Amy Gorin shares real talk about how to turn those “nos” into paid opportunities. You’ll learn why getting a “no” isn’t always bad, and how a little research and the right pitch can open big doors. Amy even shares the story of how one pitch...

Are you a healthcare pro trying to stand out and land those high-paying brand deals, even if you don’t have a huge following on social media? In this episode, Amy Gorin shares a surprisingly simple tip that could make a big difference: adding an “As Seen In” section to your website. Amy breaks down how just a handful of media features, like ABC, Forbes, and EatingWell, can go a long way in buildin...

Ever feel weird about saying yes to a brand partnership that just doesn’t sit right? You’re not alone. In this episode of Master the Media, Amy Gorin gets real about how to decide if a brand deal is actually worth it. She shares the gut check questions she always asks before signing on, and why it's okay (and smart) to walk away from big money if something feels off. Amy opens up about her ow...

Thinking about working with brands but not sure where to begin or whether you should ever work for free? In this episode, Amy shares practical advice on how to land your first brand partnership without undervaluing yourself. She offers real-life examples of what counts as a solid “proof of concept,” when it’s okay to accept product-only deals, and how to use things you’ve already created, like blo...

Can you really succeed in business if you’re not an extrovert? In this episode, Amy opens up about what it’s like to be an introvert in the entrepreneurial world and how she’s learned to protect her energy while still showing up fully for her clients, students, and brand partners. She shares honest stories from her own life, like how a simple change, such as getting a hotel room alone before an ev...

In this episode of Master the Media, Amy Gorin answers a question many healthcare pros wonder about: Do you need a social media following to work with brands? The short answer is NO. Amy explains why your credentials matter more than your follower count and shares easy ways to get noticed without posting all the time. She talks about using media interviews to grow your email list or Instagram and...