Master The Media

Could the right agent help you earn more, protect your name, and say yes to better brand opportunities? In this episode of Master the Media, Amy Gorin sits down with Blair Taylor, owner of Taylor Talent Services, to talk about what healthcare professionals should know before signing a TV, commercial, or brand deal. Blair shares how doctors, dietitians, physical therapists, and other medical expert...

What if choosing a niche is not about limiting yourself, but finally making your message clear? In this episode of the Master the Media Podcast, Amy chats with marketing expert Jonathan Jacobs about why niching and ideal customer avatars matter so much for business growth, social media, and brand partnerships. Jonathan explains that your niche helps you understand who you serve, what problems you...

Have you ever wondered what makes a TV producer open your email and say yes? In this warm and encouraging episode of Master the Media, Amy Gorin chats with broadcast coach and Emmy-winning journalist Alicia Quarles about how health experts can feel more confident pitching and appearing on TV. Alicia brings honest, behind-the-scenes advice from her years at the Associated Press, E! News, Daily Mail...

Could your healthcare expertise open the door to free travel and unforgettable brand experiences? In this episode, Amy Gorin shares real-life ways healthcare professionals can land sponsored travel opportunities, from educational conferences to hands-on brand trips and custom trips you pitch yourself. With her friendly, honest style, Amy takes listeners behind the scenes of her recent wellness tri...

What if the best thing you could do for your business was step away from it for a little while? In this heartfelt episode of Master of the Media, Amy Gorin shares how a much-needed solo spa weekend helped her feel rested, clear, and deeply inspired. After days of healthy food, movement, quiet time, and plenty of spa treatments, she came home and created one of her most helpful tools for her studen...

What if your healthcare expertise could open the door to $50,000 in brand partnerships, even without a huge social media following? In this episode of Master the Media, Amy shares a free coaching call where she answers real questions from dietitians, physicians, coaches, and other health pros who want to work with brands in smart, ethical, and profitable ways. She explains how to turn media quotes...

What if just two or three brand partnerships could bring in $50,000 without chasing endless small deals? In this episode of Master of the Media, Amy Gorin introduces the newly refreshed program and shares the core strategy behind many student wins: bundling. Instead of pitching one small service, Amy explains how experts can package blogs, social posts, testimonials, TV segments, consulting, and m...

Could one brand deal put your license, income, or future partnerships at risk? In this episode of Master the Media, Amy Gorin talks with attorney Dan Ilkay about how healthcare professionals can protect themselves before signing brand contracts. Dan explains why every contract deserves a careful read, especially clauses about exclusivity, name and likeness, content approval, payment terms, and aut...

What should you say when a brand asks you to work for free? In this episode of Master of the Media, Amy Gorin shares practical, confidence-building advice for nutrition professionals, creators, and experts who want to protect their time, credentials, and income. Amy explains why free product does not pay for real costs like event planning, marketing, shipping, team support, or the value of your en...

What if your health expertise could help you land paid brand deals, even if you do not have a huge following? In this episode, Amy answers real questions from Brand Partnership School students about how healthcare professionals can start working with brands and get paid fairly. She shares how to choose the right social media platform, why engagement matters more than follower count, and what to in...

Are you waiting for the right brand to finally notice you? Amy Gorin is here with a loving push to stop waiting and start taking action. In this short and honest episode, Amy shares the brand partnership advice she wishes more healthcare professionals would hear. She talks about reaching out first, letting go of perfect timing, and charging in a way that respects your training and experience. Amy...

What if blogging in 2026 is still one of the smartest ways to grow your brand, earn real income, and help more people? In this episode, Amy Gorin talks with dietitian and entrepreneur Katie Dodd about how she went from a full-time VA job to building a flexible business that lets her be present with her kids while serving thousands online. Katie breaks down how blogs still work in the age of AI, wh...

What happens when a physician turns her own health journey into a mission to help others feel seen, informed, and supported? In this episode, Dr. Kara Wada shares how her Sjögren’s diagnosis changed the course of her career, leading her from academic medicine to building the Immune Confident Institute and a growing media presence. She opens up about using lifestyle medicine, education, and brand p...

Ever feel like you want to start a podcast… but your brain keeps coming up with 100 reasons not to? You are not alone. In this episode, Amy sits down with her podcast producer, Kevin Palmieri, and talks through all the real stuff that holds people back and how to move past it. They get into why you don’t need fancy equipment, how podcasting actually makes you money (hint: not the way you think), a...

What if getting brand partnerships worked a lot like dating? In this episode, Amy Gorin shares five simple ways creators can build better brand relationships by thinking more like a real person and less like a sales pitch. She explains why outreach is a numbers game, why small talk matters, and why you should not rush into pricing before you are ready. Amy also talks about staying focused instead...

What if getting paid for brand partnerships could feel more personal, clearer, and a lot less scary? In this episode, Amy shares the heart behind Brand Partnership School and why she created it to help more experts step into paid brand work with confidence. Amy explains how the course gives dietitians and other professionals a simple path to learn pitching, pricing, and building real relationships...

Want to know why some health professionals land paid brand deals while others never hear back? In this episode, Amy Gorin breaks down the three clear steps that can help dietitians and other healthcare professionals land their first or next paid brand partnership. She explains why waiting for brands to find you is not the best plan, how to connect with the right decision-maker, and why your expert...

What would you do if doctors told you there was nothing you could do about your health risk? In this episode of Master the Media, Amy sits down with Dr. Simran Malhotra as she shares her powerful story. She talks about learning she had the BRCA1 gene, which greatly raises the risk of cancer, and how that moment changed her life. While caring for very sick patients, she began searching for ways to...

What if the fear you feel before speaking is actually the fuel that could make you unforgettable? In this episode, Amy Gorin sits down with executive coach Dr. Kevin Mays to talk about the real reason so many experts hold back. From Kevin’s college speech meltdown to leading boardrooms and keynotes for thousands, he shares how giving himself permission to “be the fool” changed everything. Together...

Have you ever felt like you’re doing everything “right” in your career, but it still doesn’t feel good? Or like you’re one brave email away from something bigger, but you just can’t hit send? In this heart-filled conversation, Amy sits down with Dawn Jackson Blatner to talk about what it really takes to build a media career you love. Dawn shares the story of emailing a PR rep every single week for...

Are you keeping the wrong secrets? In this episode, Amy Gorin shares five things people always say you should never talk about and offers her honest take on each. From income and brand partnerships to personal stories, age, safety on social media, and even politics, Amy keeps it real. She talks about how sharing the right details can build trust, help you land paid partnerships, and make you more...

What if success isn’t about how much money you make, but how your life actually feels day to day? In this episode, Amy speaks straight from the heart about why she never built her career around chasing a dollar amount. She shares honest stories from her early days working nonstop in New York City, feeling burned out, and realizing that the life she was living wasn’t the life she wanted. Amy walks...

Do you ever feel like you're doing all the things, but still not getting where you want to be in your media career? In this episode of Master the Media, Amy Gorin shares four sneaky habits that can hold back even the smartest, most talented health professionals. She opens up with real stories, from helping a client finally say her dream income out loud to juggling a baby, a launch, sick pets,...

How does a gut health dietitian become a brand spokesperson, TV regular, and media mentor, all in just two years? In this episode, Amy Gorin chats with Kaytee Hadley, a Master the Media alum, private practice owner, and now Master the Media's own community manager. Kaytee shares how she started media work, thinking she might hate it, and ended up building a thriving second income stream while...

Can you really grow a media and brand partnership business without living in a big city, or even in the U.S.? In this episode, Amy sits down with Melissa Boufounos, a certified holistic nutritionist, mom, and Master the Media coach, who shares how she’s made over $80K in media and brand deals, all while raising her son and living in a small town in Canada. Melissa opens up about how she combined h...