Marketing That Actually Works

Growth Marketing vs. Traditional Marketing: What's the difference? 12.08.2024 5:35 ↓

Companies and organizations looking for significant, rapid growth lean more towards growth marketing.

The Two Types of Next-Level Customer Service 02.08.2024 5:06 ↓

Are you providing both proactive and reactive customer service?

How to Address the Significant Hidden Costs of Inconsistent Marketing 29.07.2024 4:43 ↓

Algorithmic judgment is more efficient and effective than the human variation.

Forget mass marketing. Focus on '1,000 true fans.' 17.07.2024 8:23 ↓

Once you hone in on who your “1,000 true fans” are, the next step is to develop messaging that speaks to them in ways that your direct and indirect competitors are not.

Why AI Will Kill Your Marketing (If You Let It) 15.07.2024 7:08 ↓

A predominant reliance on artificial intelligence could lead to significant downsides, such as the death of creativity and the rise of generic marketing.

How to Deal With Customers Who Say You're Too Expensive 10.07.2024 7:42 ↓

It’s essential to understand the root cause of the “too expensive” objection, and then promote both the real and perceived value in your marketing.

Are you confusing marketing with sales? 09.07.2024 10:49 ↓

Marketing is not sales, and vice versa. It’s dangerous to mix up the two, and works wonders when you leverage them in completely complementary way.

5 Habits to Become a Much Better Marketer 05.07.2024 7:38 ↓

Develop these habits and you’ll see a major improvement in your marketing capabilities and business or career success.

The Over-Obsession With Business Mission Statements 02.07.2024 8:17 ↓

In a world where many businesses are convinced that they absolutely need a mission statement, most would be just fine without one (as long as they have these other marketing components in place).

The 7 Growth Metrics We Stare at Every Friday 26.06.2024 4:21 ↓

When your business grows, it's easy to lose sight of what really matters.

How to Deal With Dead Organic Reach on Social Media 24.06.2024 11:26 ↓

There is an alternative opportunity: for businesses to become "creators."

The Keyword of This Decade 19.06.2024 9:39 ↓

Trust is the cornerstone of modern marketing.

6 Questions to Help You Crush the Next 90 Days 17.06.2024 6:09 ↓

As you embark on the next three months, these six questions will guide you toward unparalleled marketing success and productivity.

Why Marketers Should Study Philosophy 12.06.2024 9:46 ↓

The study of philosophy offers a wealth of benefits for marketers.

The Underlying Reason People Buy Anything 10.06.2024 7:18 ↓

People feel a tension between what they have and what they want. Understanding this tension in your potential and current customers is important if you want to be successful in marketing.

The Games Marketers Play: 'Social Intercourse' Marketing 06.06.2024 5:01 ↓

Marketing is version of “social intercourse.” Hence why marketers are obsessed with buzzwords like engagement.

How to Create a Customer for Life 04.06.2024 5:59 ↓

Consider using the "Youtility" and "go-giver" strategies.

Make customers laugh and they will give you their money. 29.05.2024 8:46 ↓

Amidst the cacophony of ads and promotions, one strategy consistently proves effective: humor.

Surprise: The Most Powerful Marketing Tool of All 20.05.2024 5:10 ↓

Delightful surprises win customers' hearts, minds, and wallets.

How to (Literally) Tap Into Consumer Psychology 15.05.2024 9:41 ↓

Marketing psychology applies neuropsychology as a way to get noticed, keep consumers’ attention, influence purchasing decisions, and maximize customer loyalty and advocacy.

How to Be More Efficient With Marketing Input and Output 13.05.2024 14:17 ↓

Originally developed for software development, “agile” can be used for any project or product management.

How to Help Customers Give Up a Competitor's Product or Service 07.05.2024 2:09 ↓

Learn more about the "Four Forces of Change" growth marketing strategy.

How to Systematically Acquire and Retain Customers, at Scale 16.04.2024 11:24 ↓

Learn why and how to build what we call a "strategic marketing funnel."

How to Think About Marketing in 2024 09.04.2024 19:16 ↓

Marketing is a battle of attention, not a battle of products and services.

How to Increase Customer Loyalty, Advocacy, and Lifetime Value at Scale 02.04.2024 8:02 ↓

"Content experiences" are the single-greatest way to increase customer loyalty, advocacy, and lifetime value at scale.