Marketing O'Clock - Digital Marketing News

The Apple On Your Eye & Privacy Updates soon to ‘Manifest’ from WWDC23 #apple #applewwdc Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, the latest news from Microsoft didn’t exactly verify our excitement. Plus, Microsoft is launching UET insights, with some bUETiful new dashboards in you...

The Good, the Bad, and the Google-ly. Google Unleashes The Search Generative Experience Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, we cover all you need to know about Google’s Search Generative Experience. Whether that be what’s good under the hood, what bad, or what’s Goougly about the...

recAIpping AIll the hAIppenings AIt Google mAIrketing lAIve 2023 #google #gml #googlemarketing Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, AIre you ready for our #GML2023 recap? We’re covering AIll the important highlights from the event. Plus, ready to shake things up and have our first-...

Bring Down The Velvet Hammer | Musk Makes Room for the New Twitter Chief #Twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, guess we’ll just have to NB-C if Twitter’s new CEO can repair their relationship with advertisers. Plus, it looks like ad blockers are feeling a bit blocked from Y...

Old McDonald Had a BARD, E I E Google I/O Old McDonald Had a BARD, E I E Google I/O #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, has anyone checked in on Meta recently? They ARe doing weird things over there. Plus, Microsoft Ads unveils an API-tastic ad format for chat-savvy publis...

Save the Data! Google Gets Cold Feet, Saves Universal Analytics Historical Data Until July 1, 2024 #Google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, U gott A download your Universal Analytics data before July 1, 2024. Plus, is Microsoft’s newest ecommerce campaign one size fits all? Als...

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ On this week’s episode of Marketing O’Clock, Meta Ads is glitching out of control! Advertisers might be surprised to see how much they spent on the platform last weekend. Plus, you better ‘check’ on what’s going on with Twitter and their verification badges. Also, YouTube’s newest ad unit...

It's Not Your iMAGInation | Google Announces New AI Search Engine #google #googlesearch #googleai Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ Intro - 00:00...

Google Says “Good RiDDAnce” to Non Last Click Attribution & Recommends Data Driven Model #google On this week’s episode of Marketing O’Clock, are we going to see NPR flocking from the bird? Plus, Bard is making its grand Appearance in Google Ads accounts. Also, there is an attribution revolution, what does this mean for your accounts? Visit us at - https://marketingoclock.com/ Join our Discord...

No More Flying Blind Musk Makes Twitter Algorithm Open Source #twitter Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’clock, Elon Musk opens our hearts by making the Twitter recommendation algorithm open source. LinkedIn is feeding us some product updates with improvements to the feed, search, and more. Plus, n...

Blue Check Yourself Before You Wreck Yourself Twitter Blue is Now Available Globally #twitter #twitterverification Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This week on Marketing O’Clock, Twitter is cashing in on blue checks. Twitter Blue now available globally and will make you pay to keep your verified status. Plus, move over M...

This week on Marketing O’Clock, free as a Bard! Google's AI chatbot is finally rolling out, and the reviews aren't great. Plus, buy buy, keywords. Microsoft will now let you target shoppers based on categories. Then, howdy partner! Why more Google Ads advertisers might be opted into Search Partner placements. Intro - 00:00 NEWS - 6:08 Take of the Week - 15:49 ICYMI - 18:41 Lightning Round...

Google Ads & You: Perspectives from an Agency, Xoogler & Googler #googleads #google Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ This month on Marketing O'Talk Greg Finn and Christine Zirnheld (aka Shep) of Cypress North are joined by current Googler Ben Kruger and Xoogler Jyll Saskin Gales. The panel talks about this ins...

We Need to Tok About The Rumors......TikTok Might Be Getting Search Ads   This week on Marketing O’Clock, the search (ad) isn’t over! Rumor has it that TikTok is getting search ads. Plus, we’re not sure if we “like” Google’s latest SERP test and we’re super BuMMed after an announcement from Microsoft Advertising. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://c...

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, Meta is giving creators a 90-Second chance with a longer time limit for Facebook Reels. New LinkedIn report segmentation options are in good company. Google keeps it local with LSAs available to more businesses. Plus, Google is updating its desktop sea...

Visit us at - https://marketingoclock.com/Join our  Discord Community - http://community.marketingoclock.com/  This week on Marketing O’Clock, positive changes are coming to Pmax in the form of brand negatives (and more new features!). Google Ads announced changes to location targeting options that will be of (presence or) interest to advertisers. New ChatGPT API paves the way for innovA...

On Marketing O'Talk, Shep and Greg are joined by Smarter eCommerce's Mike Ryan to discuss all things performance max! Now that advertisers have more experience with Google Ads' newest campaign type, we're discussing what we like about Pmax, what we would change, and tips and tricks for successful performance max campaigns for shopping or lead generation.

Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/  This week on Marketing O'Clock, it pays to be verified and now you can pay to be verified with Meta's new subscription service. Plus, Google's responsive displays ads just got more veRSAtile by accepting vertical images. Then, aieu, adieu, to you and you and YouTube! Susan Wojacki is...

This week on Marketing O’Clock, Microsoft Advertising has a slew of updates for us, including data exclusions, new custom combination targeting, and conversion tracking changes. Plus, a new article says Google is losing control, and we have an update that will be music to the ears of YouTube creators everywhere. --------------------------------------------------------------------------------------...

On this week’s episode of Marketing O’Clock, it’s the battle of the AI chatbots as Google and Bing both launch AI powered search engines. Plus, we hope a new Google Ads feature is SETTING the tone for more positive changes to come. Then, Twitter makes a change that is out of character (count) for the platform. All this and more digital marketing news! ----------------------------------------------...

This week on Marketing O’Clock, a new Google Ads feature helps you find new MVCs (most-valuable customers). SEOs collectively lose their minds over a Yandex leak. A new tool from OpenAI detects content contAIning machine-written text. Plus, we’re a bunch of negative Nancies about Google Ads’ new account-level negative keyword lists. -----------------------------------------------------------------...

Crying Our OptimEyes Out! Google Optimize Will Sunset in 2023  This week on Marketing O’Clock, one of our favorite Google products is disappearing before our (Optim)Eyes, the Silicon Valley layoffs continue, and Google Ads is finally putting their money where their mouths are with Performance Max experiments. Plus, do not pass go, do not collect $200. Google is in more hot water with the Just...

We're kicking off Marketing O'Talk season 2 with a special SEO-focused episode. Join us as we look back at 2022 Google updates with Glenn Gabe from G-Squared Interactive (GSQi). Glenn and Greg tell you everything you need to know about the Page Experience Update, Helpful Content Updates, Broad Core Updates, Spam Updates, and Product Review Updates that Google Rolled out in 2022. Learn more about w...

Our FEEDback on What's Coming Next for Google Merchant Center   On this week’s episode of Marketing O’Clock, Feed me? Our thoughts on what is coming to Google Merchant Center Next. Google Posts are losing Insights, inciting rage from our team. Plus, Twitter’s ne(s)t revenue is finally climbing.  ---------------------------------------------------------------------------------------------...

On this week’s episode of Marketing O’Clock, Instagram is dropping something, and it’s not jaws (spoiler: it’s the shopping tab in the nav). Then, oh the placements we know! We are finally getting some more insight into Performance Max ad placements (well… kind of). Plus, Google’s testing of auto-applied recommendations leads to testy advertisers. Subscribe to Agency Scoop Here - https://www.youtu...