Marketing Freaks

Send a text Hello everyone and welcome back to the Marketing Freaks podcast! In this week’s episode, I’m talking about the importance of having a plan. This sounds so incredibly obvious, and most of you will indeed have a plan. The problem usually comes with sticking to that plan.  Stick around for a chat through how to a) write a better plan and b) how to stick to it!  Oh - and if you haven’t yet...

Send a text Welcome to this week’s episode! I’m joined by Sophie Khan from our paid social team and we’re going to be talking about how to turn around a failing, or declining ad account. This is such an important topic, because no matter how good you are at paid media, at some point you are going to be faced with a challenging situation.  To summarise what we cover: How to know ahead of time that...

Send a text Welcome back to the marketing freaks podcast! This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more.  Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way...

Send a text Welcome to the third and final instalment our 3x part CMO series on the Marketing Freaks podcast! In this final episode of the series, we're discussing how to communicate marketing at the board level. This is something that a lot of people new into their careers find challenging, and this episode is really designed to help! We very much hope you've enjoyed this series, and if...

Send a text Welcome to the second instalment our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe.  In this second episode, we talk through the CMOs role in planning budgets, the finances behind marketing and how to set achievable yet ambitious targets to make sure you're moving the busines...

Send a text Welcome to our 3x part CMO series on the Marketing Freaks podcast! This week on the podcast, we are releasing not one BUT THREE episodes with the wonderful Lauri Joffe.  Lauri has an amazing amount of experience as a CMO, working at Sears, American Freight and more. In this first episode we discuss the role of a modern day CMO, the pressures of the role and what the priorities should b...

Send a text In this episode of the Marketing Freaks, Jon interviews Joshua Gonzalez, a former performer turned content and product marketing expert. They discuss the importance of injecting personality and creativity into brand content to stand out in a crowded digital space.  Joshua shares insights from his career journey—from theatre and social media to cybersecurity marketing—highlighting how p...

Send a text Welcome back to this week's episode on the Marketing Freaks podcast!  This week we're discussing marketing secrets that will help you transform your marketing. Join us to find out what you need to do to make your marketing as effective as possible and see real business growth from your efforts.  In particular, the world of performance marketing, PPC and paid social is awash w...

Send a text In this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles. Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnati...

Send a text Welcome back to the Marketing Freaks. It's been an extended break, but we're back to bring you industry insights from some of the key figures in the industry.  In this episode of the Marketing Freaks podcast, Jon is joined by Paddy Moogan, consultant, agency leader, and author of The New Leader newsletter, to unpack what it really takes to be an effective manager. Stepping in...

Send a text Welcome back to another short episode, with the topic for this one being the sometimes frustrating relationship between agencies and platform reps.  In this episode we explore why this can get frustrating and, if as a client you seem to be getting conflicting advice, we talk about why this is the case and how to decipher what to take on board.  Enjoy and please subscribe for more! 

Send a text In this episode we talk through the growth in AI or virtual influencers.  We talk through what they are, how they are growing and what brands are so far getting involved in the use of AI influencers.  What are your thoughts? Do you agree, or does the world of AI influencers freak you out a bit?

Send a text Welcome to the final episode of The Scale Up Season!  In episode 167, Jon is joined by Steve Tannett, Director of Music Platforms at Marshall to discuss what it takes to turn an artist like Nova Twins into a Brit Award Nominee.  Tune as Steve shares his experience and the transition from being the artist to being behind the record label, discovering artists and discover how the Marshal...

Send a text Welcome to episode 166 of The Marketing Freaks Podcast. This week, Jon is joined by Erica Grubman, head of production at Mojo Supermarket, a Brooklyn based agency renowned for it's bold creative campaigns.  Erica shares insights from her experience producing ads for major brands like Meta and Peloton, the evolving role of a producer in 2024, with a focus on balancing creativity, b...

Send a text In episode 165 of the Marketing Freaks Podcast, Jon is joined by Marianna Satanas, President of Hanro USA to discuss scaling a luxury brand and the challenges that come with it.  Discover strategies for balancing growth with premium customer experience, the importance of high-quality content, and the unique challenges of luxury vs. mass-market brands. Marianna also dives into the diffe...

Send a text Welcome to episode 164 of the Marketing Freaks Podcast and the next episode in the scale up season. In this episode, Jon is joined by Richard George, Global Head of Business Marketing at the London Stock Exchange (LSEG) to the unique challenges of B2B marketing in the highly regulated financial sector. He shares insights from his 17-year career, From aligning marketing with business go...

Send a text Welcome to episode 163 and the next instalment of The Scale Up Season. In this episode, Jon is joined by Natasha Crowe, Global Head of Marketing at Kraken, which powers Octopus Energy. Jon and Natasha discuss some of the key challenges in B2B marketing and the strategies that are driving growth in a competitive industry. In the episode, Natasha Crowe provides insight into Kraken's...

Send a text Welcome to episode 162 of the marketing freaks podcast and the next installment in the scale up season.  In this episode, Jon is joined by Yasmine Khan, a business psychologist who specialises in working with founders and senior leadership teams in high-growth companies.  Yasmine shares insight into the overlooked human and psychological aspects of scaling a business and how mindset is...

Send a text Welcome back to episode 161 of the Marketing Freaks Podcast and the 4th episode in the Scale Up Season. In this episode, Jon is joined by Arafa Heneghan, Director of Brand at AO to discuss the impact of brand investment and strategy in AO's growth. From creating a unified customer experience across all touchpoints to finding the perfect balance between brand building and performan...

Send a text Welcome to episode 160 of the Marketing Freaks Podcast and episode 3 in the Scale Up Season!  In this episode, Abi is back! Jon and Abi talk about the key "gotcha" moments that often impact the ability to scale, and how to tackle them.  Key Takeaways: Why scaling up isn't just about increasing spend and the importance of having the appropriate structure across the busine...

Send a text Welcome back to episode 159 and the second instalment in the Scale Up Season.  This week, we're joined by Melina Palmer, applied behaviour economist, podcast host of the Brainy Business and Author. Melina's latest book "The Truth About Pricing" discusses how pricing isn't just about price and the psychological factors to consider to make your customers buy. Jon...

Send a text Welcome back to episode 158 of the Marketing Freaks Podcast! We've taken an extended break, but we're back with the Scale Up Season. We will be inviting key individuals from brands that are currently and successfully scaling their business, mar-tech providers and digital marketing practitioners to join us on the sofa to share their knowledge.  We're kicking off the new s...

Send a text Hi all and welcome back to another episode! This week, we are talking about paid social for small business. So often, larger brands with the bigger budgets get all the attention, but running any marketing for a smaller business requires a different approach and to a certain degree, a different skillset. Joining us for this episode is Jo Francis, Meta Ads specialist, who shares her advi...

Send a text Hello and welcome to another bitesized episode! This week we are talking about B2B marketing, and how to make your content stand out. Compared to most content efforts in the B2C realm, often B2B content is lacking in inspiration and fails to engage.  Why is this the case and how should you go about fixing it? Joining me for the episode is Cass Swallow, a B2B marketeer who's CV boa...

Send a text Welcome to episode 156 of the Marketing Freaks Podcast. In this episode we're joined by Will Wright, Senior Partnership Manager at Intuit Mailchimp, to explore the capabilities of Email Marketing and the key elements to consider when building a successful email marketing campaign. Gain practical insight into the potential of email marketing.  We discuss various aspects of email ma...