Marketing For The Sales Guy

I really enjoyed this discussion with Chris Greenough Chief Marketing Officer at Everise - a customer experience transformation company. We talked about a number of ideas around self identity and what that means for marketing, including some of the following: - Self identity & marketing - predictions for the next decade. - Deep fakes and new face? - Synthetic influencers and bots. - Dark marke...

An interview with Jason Cutter CEO and Founder of Cutter Consulting Group and author of "Selling With Authentic Persuasion". Today on the program we talk about sales and cover the following topics: - Sales stereotypes: how true are they? -  Three key ideas from Jason's recent book - self awareness, "your why" and leadership - Understanding your prospects - Challenges in sales today - Persuasi...

A solo episode this time where I review two articles on Sales & Marketing alignment and give my own views. I cover some of the following topics: - A checklist of ideas that aim to help  sales and marketing alignment - Practical ideas for sales and marketing teams to use - A discussion on social selling and the role that plays. - Some uncomfortable truths about sales & marketing alignm...

An interview with Cristina Viscasillas from the media agency Carat based in Singapore. Today on the program we talk about all things programmatic advertising and cover the following topics: - What parts of the marketing funnel are best suited to programmatic? - Targeting - How targeted can you be? How targeted should you be? - What size and kind of companies could best utilize programmatic? - What...

An interview with Piyachart Isarphakdee (Arm), CEO at Brandi - a brand consulting firm based in Bangkok, Thailand. We cover a fair few topics in this episode so I have listed out so of the main items we discuss: Brand centralisation - Not just about profit, but shared values, the three P's: Profit, People & Planet Brand 4.0 - The four stages: 1. Industrialisation (Products/Services), 2. Inform...

A discussion this week with Ty Yaffe from Luxu Technologies on a variety of sales & marketing ideas including: - Video messaging - Multi touch marketing attribution - Marketing mix modeling - How to experiment with your marketing - Facebook shops and shopify: making it easier yor your customers To reach out and connect with Ty you can connect with him at LinkedIn: https://www.linkedin.com/in/t...

An interesting discussion on the nature of  webinars and virtual events with Rohan Chandhok, Marketing Director at Oracle Asia Pacific. Rohan talks about rethinking how we view virtual events, how to prepare content, how to differentiate events, how to really engage audiences and ways to promote events. Rohan has a great deal of practical experience in these areas and some really insightful i...

An interview with Andrew Lupton an expert in e-learning, currently employed in a full time contract as a Learning Technology Consultant embedded in a major Hong Kong aviation client Andrew shares his experience and advice on working from home during the coronavirus crisis. We talk about Andrew's experience of using Microsoft Teams. Setting up a structure to work from home, organizing work,meetings...

How effective are webinars in Asia for B2B marketers and some best practice suggestions. How important are webinars for marketers, especially in Asia? - 73% marketers say it is the best way to generate leads - 44% plan to increase investment in webinars - Effective for business leaders, 50% say they use webinars to consume business content - 40% say its most effective way to consume cont...

Be upfront with pricing discussions and what is the right mind of motivation to use for sales teams.

Post event lead follow up and marketing

Deciding on most suitable accounts, purchasing intent data, consideration for smaller companies

Subject line tips, timing of emails and email automation

ABM case study and tips for your content marketing