Marketing For The Sales Guy

Today we're diving into a topic that could dramatically increase your long-term revenue: what salespeople can learn from marketers about customer retention and relationship building. A couple of things I think we can learn from today. 1. Multiple ways it benefits salespeople to focus on customer retention. 2. Some strategies to do that, that don't take up a lot of time. 3. How best to time...

Marketers develop USP's for products and services, sales people in addition to that should work on their own personal USP. So many products and services and USP's can be similar, so decisions can come down to a differentiator - your own unique USP. In this podcast we will look at how you can develop your personal USP and how this can imapct your sales.

Todays topic is understanding your target market….a strong one for marketers right? Sales people might think this is not relevant as we either know our target market very well, or we have been given a list of prospects that is our defined target market. I think the topic is relevant for sales people and these are the three things I think we need to talk about: 1. Why it is important to understand...

 Sales has always been tough. Now it's tougher than ever. Every episode we are going to discuss one idea from the world of marketing, that can help us sales people improve our performance. This week...that idea is...speaking. Two things I think you will learn from this episode:  1. A strategy that will help you get the most from each event. 2. The best way to use content and to be always ready...

Today I am talking with Otilia Chan, former Head of Marketing at ShopBack - a leading shopping, rewards, & payments platform, and we are going to be talking through some of the pros and cons of these programs, especially cashback programs and how they can work better. Some of the questions we consider are the following: - How does the cashback reward structure typically work? - How do cashback...

On the podcast today I have Claire Weston - Chief Marketing Officer at Coda Claire and I are going to talk today about REBRANDING,, here are some of the questions we consider: What would prompt companies to consider a rebrand? How important is it to do extra work or research to understand your audience before rebranding? While your USP is probably important, how important are other factors such as...

On the podcast today I have X Y Ng - Head of Marketing and communications at a company called Doctor Anywhere. XY and I are going to chat today about what large brands and organizations can learn from how startups conduct their marketing. Some of the questions we consider are: - What are the reasons behind big brands adopting leaner strategies, and is this shift a temporary reaction to economic ch...

Lacey and I talked about some of the current challenges facing marketers in the region and what can be done about them. These are some of the issues we discussed: What are some of the challenges you and others face when your company transitions to a more digital and data driven business?  One challenge is doing more with less - budgets or human resources - how do you solve that both in the short t...

Cara Wong and I talked about B2B marketing in more traditional industries - how it is different and how has it changed. Some of the questions we discussed included the following: - What are the biggest changes you have seen in marketing in the last few years in traditional B2B companies? - Social media might not be considered a strong channel for traditional B2B do you agree or disagree? - If you...

On the podcast today we have Naomi Soman Founder of Storylogick Consulting and we are going to be talking about conversion focused copwriting. Some of the questions we consider are the following: - Most people would advise beginning the copywriting process by establishing a buyer persona - how valuable is that and what are your key methods? - What is your approach to adapting messaging throughout...

This podcast was recorded in December with Jeremiah Su from Superminted - a brand mangement agency and we are going to talk about Social Media Marketing. Some of the questions we discussed include the following: -What are the main differences between B2B and B2C social media marketing? -How do you determine which social media channels to use for a B2B brand versus a B2C brand? - What are some comm...

On the podcast today I am joined by Laura Kantor from the Climate Club and we are going to talk about Marketing and Sustainability. Some of the questions we discussed include the following: What is sustainability marketing and why is it important? How can sustainability marketing help attract and retain customers? What are some examples of sustainable marketing initiatives How can the impact of su...

On the podcast today I am joined by Cath Brands, CMO and Innovation Officer at Flintfox and we are going to talk about the importance of pricing and pricing platforms. Some of the questions we discussed include the following: How do pricing platforms help companies and why are platforms so important? What types of companies or industries benefit most from pricing platforms? How do you measure the...

On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following: Should marketers become specialists with key skill sets or become more generalists? What kind of marketers should recruiters/CMO’s look for, wha...

On the podcast today I am joined by Mark Tovbis from Mutinex and we are going to talk about Marketing Mix Modeling. Some of the questions we discussed include the following: What is marketing mix modelling and how might it have changed from when marketers first came across the idea? What key data sources should I use for my modelling? What are the challenges involved in collecting data and what be...

On the podcast today I am joined by Julian Lumpkin from SuccessKit and we are going to talk about how best to use case studies. Some of the questions we tackle include the following: What are the specific benefits of using case studies? What are some of the common mistakes marketers make with case studies? How do you choose the right case study to use? What are the key elements of a good case stud...

In the solo podcast today we discuss B2B companies and how they can use podcasts for marketing. Considering the following ideas: - Why should B2B companies use podcasts for marketing? The Pro's and Con's. - Going off on a slight tangent, a 5 min discussion on generative AI - What to consder next about using podcasts (Beyond the technical and equipment considerations)

A short solo podcast looking at the topic of thought leadership content: What is it? What should it be? How is it performing Some thoughts on how to improve thought leadership content. Link to Justin Welsh who provides some excellent content and advice on this topic: https://www.justinwelsh.me/

A discussion with Phil Johnson , Founder of Master of Business Development Inc. We discussed the topic of Emotional Intelligence, here are some of the questions I posed to Phil: What is Emotional Intelligence and why is it important?  How is it developed and can anyone develop their emotional intelligence?  What’s the difference between EQ and IQ?  What are the benefits of emotional...

A solo podcast today on the topic of purpose and marketing in B2B Everywhere you look now purpose is becoming an important part of the message brands are communicating We are told that the modern consumer cares about the environment, social and governance issues - ESG They care so much it impacts their purchasing decisions and brand choices - which brands they buy, care about or follow Especi...

A discussion with Luca Destefanis , Head of Marketing, APAC at Kyndryl. We discuss two or three ideas from the HBR article: 5-ways marketing leaders can drive value in 2022 by Janet Balis: https://hbr.org/2022/02/5-ways-marketing-leaders-can-drive-value-in-2022 - Three approaches to the sales and marketing alignment challenge. - The marketing contribution to the business - the difference between b...

A discussion with Audrey Khong founder of Audrey Khong Consulting Limited - a virtual CMO, branding and marketing consultancy. We discuss the idea and reality of the virtual Chief Marketing Officer, including: - The role of the virtual CMO in different companies - The pro's and con's of the virtual CMO for companies and for the virtual CMO's themselves - The biggest challenges encountered and how...

This was a solo episode based on an article I read recently in the Harvard Business Review - 10 Truths About Marketing After the Pandemic - by Janet Balis who leads EY’s consulting professionals in the Americas focused on the customer agenda and revenue growth, including commercial excellence, customer experience and product innovation and also leads EY’s CMO practice. I focused the discussion on...

A good discussion with Tim Saw Director of Strategic Communications and Partnerships at InvestKL. InvestKL is an Investment Promotion Agency focused on attracting multinational and fast growing companies to establish their regional hubs in Greater Kuala Lumpur. Tim and his team have been successful in attracting multinational companies to locate in Greater KL, but we look at some of the challenges...

I really enjoyed this discussion with Chris Greenough Chief Marketing Officer at Everise - a customer experience transformation company. We talked about a number of ideas around self identity and what that means for marketing, including some of the following: - Self identity & marketing - predictions for the next decade. - Deep fakes and new face? - Synthetic influencers and bots. - Dark marke...