Marketing by Shelby

Let's talk about how to run a successful campaign and the 5 types of content you need to share in order to get your customers ready to buy, whether you're hosting a Black Friday sale, a launch or another type of marketing campaign. Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/ . Thanks to Shoutout for sponsoring today'...

Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://your.omnisend.com/Shelby Thanks to Omnisend for sponsoring this video! In this week's episode, we're talking about 4 things you should do now and through the end of the year for 2026 growth for your product-based businesses like artists, authors, and makers. I'll share what each one is, why it's important an...

In this episode, I'm sharing one of my favorite ways to use email marketing, save myself time, and welcome in new subscribers in a way that makes them excited to learn more about my brand, my offers, and open future emails from me! I break it all down in this new episode so you can learn everything you need to know to get started. Get 30% off for the first 3 months of Omnisend with code SHELBY...

In this week's episode, learn why email marketing is a non-negotiable in your marketing strategy, how to grow your list (with different lead magnet examples!), and what isn't as effective for growing lists anymore! Stay tuned for next week where we'll dive deeper into email marketing automations and strategies. Get 30% off for the first 3 months of Omnisend with code SHELBY30: https://...

THE CREATIVE'S CONTENT CLUB IS OPEN FOR ENROLLMENT THROUGH OCTOBER 15! Join my popular marketing & mentoring program for support, trainings, templates and more to help you make Q4 your best season yet! https://marketingbyshelby.com/club In this episode, I'm talking to author and Creative's Content Club member, Kimberly King, about the relaunch of her body safety children's book...

In part 2 of my Black Friday / holiday promo series, I'm sharing 5 different ways to run a campaign during Q4 to increase sales! Steep discounts are not the only way to run a promotion, so I hope that one or more of these ideas gets you excited for how you can offer something new to your audience and increase sales during a time when more people are buying gifts! If you missed part 1 of this s...

In part 1 of this holiday/Black Friday promotion series, I'm talking about the 5 things you need to do to increase sales before the end of the year. As creative, product-based businesses, Q4 can be one of the best times of year for our sales and growth. Get ready for it! We'll talk about: -Growing your audience now so they're ready for Q4 -How to position your products so people buy th...

A few years ago, I never thought I'd be able to take time off my author business or marketing business because I was working so much, but this summer, I have 6 weeks of travel and am enjoying every minute of it! In this week's episode, I'm sharing the 4 different steps I took to prepare my business for time away, so that I wouldn't have to work much while traveling and so that I co...

In this glimpse into a coaching call, Shelby helps author and Club member, Nidhi, navigate some of the most common questions from creatives: how important is an author website, should you blog regularly, when is the right time to run Facebook Ads, how to navigate being multi-passionate and writing both fiction and nonfiction, launching a new product and how do you decide between KDP Select and goi...

Let’s talk business strategy—specifically, what I’m experimenting with this year in email marketing and overall business direction. This is part 2 of a 2-part series on shifts I'm making in marketing and business this year! Here's part 1: https://youtu.be/uafzYKagdZY   In 2025, I’m focused on trying new things, adapting to what works now and having more fun in the process. In this episode,...

2025 is my year of experimenting—and in this episode (part 1 of a 2-part series!), I’m sharing exactly how I’m switching things up on social media. From new content formats on Instagram to rethinking engagement and storytelling, I’m walking you through what I’m testing right now and how it’s working. If you’ve been feeling stuck or uninspired with your content, I hope this gives you ideas and perm...

In 2025, visibility isn’t optional—it’s essential. Not just for sales, but for the impact your work can have on others. In this episode, I’m sharing the real impact of marketing my work as a creative: how showing up led to life-changing opportunities, deeper connections with readers, and messages I’ll never forget. Inside this episode:→ Why visibility matters more than ever→ How I’ve marketed my b...

This week, let's talk about the drastic changes we've seen in social media over the last 12 months: lower engagement, more unfollows, fewer likes. What's going on? Is this all normal and what we should expect from now on? In this episode, I'm sharing my why these changes are a good thing and how you can get more visibility on your posts moving forward. If you want to learn about th...

Today I'm sharing 6 marketing myths about launching, social media, and sales that could be holding back your growth and success. I'll break down the myths, what they are, and what you should focus on instead. Even if you pick one or two of these to focus on, you'll see a big difference in your results AND your time spent on marketing. Subscribe to my email list, Marketing Monday: https...

In this episode, I'm sharing how I plan my days and my weeks to get more done in less time, to stay focused, and to make sure I'm always working on things that make an impact on the growth and revenue of my businesses. As an author and business owner, I manage two different brands' content, marketing, products, and more, so I've had to learn how to streamline my process. I hope thi...

This week, let's chat about 3 marketing methods you should try this year and beyond! These 3 methods are a huge opportunity to reach new people in free and low-cost ways. We'll talk about social media marketing, email marketing, podcasting, the costs associated with each and how to get started with them. JOIN THE CREATIVE'S CONTENT CLUB for success paths on each of these marketing meth...

In this episode, I asked a very special creative, who is new to selling their art, what questions they have (that I didn't see ahead of time!) about getting started with selling, marketing on social media, creating their website and customer experience, and much more! It's a very special episode because the special guest is... my husband! He's a drone photographer and sells panoramic c...

If your emails aren’t getting opened, you’re missing out on engaging with your audience in a place they always go: their inbox. There are a few things we can do to make sure our emails get opened and read and engaged with, so in this episode, I’m sharing 4 of my favorites for writing great emails. Watch last week's episode about email marketing fundamentals: https://youtu.be/J84ogfLaiYs   Get...

I’ve sold out of signed books by sending one email. On a slow sales day, I've been able to send one email to my list and get dozens of sales, completely changing the course of that week. That's the power of email marketing, and building an email list is something I wish I hadn't put off the first few years of my creative journey. Today we’re talking about the fundamentals of getting st...

Are you not marketing your work because you're afraid of feeling salesy or self-promotional? In this episode, we're going to talk about how to sell without feeling salesy, including mindset tips because that’s where it starts, and then tangible tips and strategies to incorporate in your marketing to make the sale! Thanks for listening to today's episode. Here are additional resources t...

Today we're talking about the 5 things every author needs to sell more books - these are crucial! GET $5 OFF YOUR MANUSCRIPT REPORT: USE CODE SHELBY5 here with my affiliate link: https://manuscriptreport.com?atp=shelby Many authors and publishers miss out on sales because they don't have a strong book summary, well-written hooks, or the right keywords. ManuscriptReport.com has solved this...

Every month, there are 4 different things you should review to make sure you are putting your best foot forward on social media! They only take a few minutes each, but will make your social media much easier for your new followers to navigate and make a purchase, which is ultimately what we want! Listen to this episode for the 4 things you can do today to freshen up your feed on social media. Duri...

This week, I'm breaking down the latest social media data to make it more digestible for you! All data came from Metricool's social media study which can be found here: https://metricool.com/social-media-study/You'll learn which platforms are easiest to grow on, had the most reach and shares, which platforms get the most clicks, and more to inform your social media strategy this year....

Trial Reels are a fantastic new feature on Instagram to reach more non-followers, test out content and more. In this episode, you'll learn what Trial Reels are, how to use them with a step by step tutorial, and we'll talk strategy and different ways you can incorporate them into your Instagram social media marketing plan. Thanks for listening to today's episode. Here are additional res...

This week, we're breaking down the 3 things your social media strategy is going to need to be successful in 2025 if you want to make sales from your audience! 2025 can be your year - I've simplified the strategy down to the 3 C's so they're easy to remember and focus on. Let's dive in! During today’s episode, I mentioned this, which will you learn 5 ways to get your followers e...