Marketing by Shelby

In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection! Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer...

In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about: - Instagram carousels versus reels - interesting stats about watch time and engagement - how to get more interactions on your post - what size accounts are finding it easiest to grow in 2026 - and more Get the full study here from Metricool: https://metricool.com/inst...

Get started with Brevo , an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50 : http://get.brevo.com/byshelby Content repurposing for creatives is the single biggest time-saving shift I recommend to every author, artist, and maker who feels like they can never keep up with posting. If you've ever thought "I just don't have enough time to...

I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thought yourself but haven’t heard anyone say out loud yet. Either way, I think they’re worth talking about. Whether you’re an author, artist, or maker, s...

Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions. In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how t...

Own your marketing in 2026. Get started with Brevo , an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50 : http://get.brevo.com/byshelby If your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for aut...

This week, I'm interviewing one of my students, a children's book author, Sherry McMillan ! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores. Whether you're just starting out or looking for your next breakthr...

If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club : my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates...

Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else. These are the kinds of strategies I teach inside the Creative's Content Cl...

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50 : http://get.brevo.com/byshelby 🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summit Does s...

FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summit If marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you. In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and maker...

Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby While you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketin...

Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go vi...

Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentum In my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales...

In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club,...

Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue. Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand de...

If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective. We’ll cover: - Why incorp...

JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step trainings, and access to me (Shelby!) as your marketing coach for quick answers and personalized feedback. Enrollment closes soon. Join us at: https://marketingbyshelby.com/club Ready to finally launch or grow your author or artist career in 2026? This...

Ready to stay on track with your goals in 2026? Use FocusedSpace for daily accountability, coworking, and goal setting. Use code SHELBY to use FocusedSpace for just $2 a WEEK!  https://get.focused.space/shelby As a creative entrepreneur, staying consistent and motivated can feel impossible some days, especially when you're juggling all the things. In this video, I’m sharing my favorite strateg...

In this video, I’m walking you through a full week of social media content ideas for authors and artists—designed to help you grow your audience, build a personal brand, and sell your work in a way that feels authentic (not forced). We’re talking about what actually works in 2026 and beyond, why building a personal brand matters more than ever, and how to rotate content using my Show, Sell, Storyt...

In this episode, I walk you through the 8 income streams I have as an author with a personal brand, as well as a creative with a marketing company that has grown to over 9,000 students. You'll hear what the 8 are, what percentage of revenue they made up in my business this year, and more. What was your primary income stream in your creative business this year? Are you looking to add one in 202...

In this video, I'm talking about something very near and dear to my heart: building momentum for your marketing and business... and actually keeping it! We'll talk about the 4 steps to creating momentum and the elements crucial to marketing that works. At the end, I'll invite you to check out my new program, the 4-Week Marketing Momentum Accelerator, where I'm working closely with...

Ready to make 2026 your year to use email marketing effectively? Sign up with Brevo, an easy email marketing tool! Use code BYSHELBY to save 50% on their Starter and Standard Plans for the first 3 months: https://get.brevo.com/byshelby Thanks to Brevo for sponsoring today's video! #BrevoPartner I’ve made plenty of mistakes in my creative business—and in this honest video, I’m sharing the bigge...

This year, I ran so many creative business experiments—social media tests, email marketing tweaks, giveaways, sales strategies, and everything in between. In this video, I’m breaking down what actually worked, what totally flopped, and what I’d absolutely do again. Whether you're an author, artist, or creative entrepreneur, this recap will help you plan smarter for next year and skip the mista...

Open me for details on how to grow your Instagram following and get more reviews and testimonials! Increase sales with social proof: Collect product reviews & testimonials in minutes with https://shoutout.io/ . Thanks to Shoutout for sponsoring today's video! In this week's episode, we're talking about what's new with Instagram's algorithm, how to shift your strategy to get...