Marketing B2B Technology

Jon Benson, founder and CEO of BNSN, joins the podcast to talk about his path from writing the “Fit Over 40” book to becoming a leading direct-response copywriter and building AI tools for copywriting. Benson explains why video sales letters (VSLs) are effective, combining voice and text, narrative, and emotional pain points to reduce skepticism and improve message retention. He describes how his...

In this episode, Iskren Lilov, Global Marketing Manager at Muck Rack, discusses how the company is evolving from a traditional PR tool into an AI-powered communications platform that combines media monitoring and measurement, journalist intelligence, press release distribution, and generative engine optimization (GEO) capabilities. The conversation explores why PR and communications teams are uniq...

Elliot Kim, CEO of Checkbox, explores why online survey tools are now largely a solved problem—and why the real differentiator lies in the company behind the product. He explains how Checkbox is building a people-first, purpose-driven business focused on trust, transparency, and customer-centric policies. Elliot also discusses Checkbox’s broad range of research use cases, and explains how its comb...

Eric Frankel, CEO of AdGreetz, discusses how AI-powered personalisation is reshaping the future of advertising. Eric explains why so much digital marketing still relies on generic, one-size-fits-all messaging, despite the wealth of customer data available to brands today. He shares how AdGreetz helps companies create highly personalized ads at scale, using AI and automation to deliver more relevan...

Yega Kumarappan explores how sales enablement has evolved from simple content distribution into an AI-driven discipline focused on helping sellers close deals. He explains how Paperflite has grown into an agentic platform that supports sales teams across the entire deal lifecycle, spanning prospect intelligence, content intelligence, conversation intelligence, deal intelligence, and AI-powered coa...

In the latest episode of our Marketing Professionals series, Jackie Rutter, Vice President of Corporate Marketing at Menlo Microsystems, joins Mike to explore what it really takes to build and market a category-defining innovation. From starting her career as an engineer to leading marketing at a fast-scaling deep tech company, Jackie shares why technical credibility, clarity, and customer-focused...

Katherine Mayer, Product Manager at Kapwing, a cloud-based video editing platform, joins the podcast to discuss how video editing is evolving with AI and how marketers can create high-quality content more efficiently than ever before. The discussion covers the unique advantages of browser-based editing, the integration of AI tools, and how Kapwing serves a diverse range of users, from individual c...

Anna Tsymbalist, Head of Account-Based Marketing (ABM) at Influ2, explores the rapid rise of ABM and its impact on modern B2B marketing. She unpacks the evolution of Influ2’s platform, highlighting how it enables marketers to target specific decision-makers, build dynamic audiences, and track contact-level intent and engagement with precision. Anna explains why this shift—from account-level to per...

Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports semi-professionals and professionals in producing high-quality video content.  Anton emphasizes the importance of combining AI-generated content with user-driven editing to enhance video quality and engagement. The episode also covers common mistakes mar...

Katie Jones, EVP of Marketing Operations at PathFactory explains how PathFactory personalizes content delivery for buyers, allowing them to navigate their purchasing journey without traditional barriers like content gating. The discussion highlights significant changes in B2B marketing over the past four years, particularly the advancements in AI capabilities. Katie emphasizes the importance of fo...

Alexandra Szynkarski, Head of EMEA Regional Marketing delves into Amplitude's unique position in the digital analytics space, highlighting how the platform goes beyond traditional metrics to provide deep insights into user behavior. Alexandra explains the importance of understanding customer needs and the role of data-driven decision-making in acquisition, retention, and monetization strategies. S...

Andrea Rosi, Head of Operations and Marketing at StatSocial, shares her career journey and offers insights into how StatSocial helps brands understand audience interests, media preferences, and influencer relationships to drive more effective marketing strategies. She highlights the importance of an audience-first approach, especially in B2B marketing, where looking beyond job titles to understand...

Oktopost’s VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platfo...

Emily Thompson, Marketing Manager at CoSchedule, joins the podcast to share practical strategies for building smarter, more consistent social media content. She explains how marketers can use content pillars, batching, and realistic posting goals to stay organised and authentic, and explores the differences between B2B and B2C strategies—where creativity and trust are key to engagement and long-te...

RS Raghavan, CEO and Co-Founder of Animaker, joins the podcast to share how his passion for visual storytelling inspired a platform that makes video creation as easy as building a PowerPoint. RS explains how Animaker has evolved from a simple editing tool into an AI-powered platform that lets anyone generate videos from text prompts, turning what once took weeks into minutes. He discusses how mark...

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik , Co-Founder and CEO of Brandi.ai , joins host Mike Maynard to explore how this change is transforming the way brands build visibility. Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps companies influence how AI engines like ChatGPT, Gemi...

Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B. He explains how Reachdesk helps businesses source, personalize, and automate gifting at a global scale, and why combining physical and digital experiences creates deeper customer connections. Ben also discusses Reachdesk’s marketing strategy, t...

For many marketers, managing data across different platforms is a constant headache. From pulling campaign metrics into Airtable to building reports that actually make sense, the process often eats up hours that could be better spent on strategy. Andy Cloke, founder of Data Fetcher, joins the podcast to explore how no-code integrations can transform the way marketers work with data. Andy shares ho...

In this episode of Marketing B2B Technology, Mike sits down with Collin Crowell , VP of Growth for Kameleoon North America, an experimentation platform. Collin discusses the evolution of Kameleoon as a global player in the MarTech industry, emphasises the importance of data-driven decision-making, and explains how Kameleoon enables teams to easily build and test digital experiences. Collin highlig...

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy. Mikael shares how the rise of multi-touch, non-linear customer journeys inspired Funnelytics, and how the platform goes far beyond funnel mapping to uncover what drives results. We explore how marketers are using visualization to al...

We welcome back Joel Harrison , founder of B2B Marketing and a leading voice in the industry. Four years after his last appearance, Joel shares how B2B marketing has evolved – impacted by COVID, political tensions, AI, and tariffs. From the lasting power of podcasts to the shifting balance between brand and performance marketing, he explores the rise of human-centric strategies in B2B, the real im...

Alex Alexin , Head of Demand Generation at Insightful , shares how she found her way into marketing and ultimately into demand gen. She unpacks what demand generation really means today, beyond leads, and why data, analytics, and operations are at the core of effective strategy. Learn how Insightful uses behavioral insights to refine personas, the evolving role of employee productivity tools, and...

Eddie Casado, Affiliate and Technology Partnerships Manager at Convert.com, an A/B testing tool, joins the podcast to explore the world of B2B marketing and conversion rate optimization. Eddie highlights how Convert.com is carving out a distinct space in the A/B testing world, emphasizes the challenges B2B marketers face, particularly around internal bureaucracy and slower adoption of testing stra...

Mark Wheeler , CMO of Storyblok , shares insights into how Storyblock differentiates itself from other headless CMS providers, discusses the shift from traditional search to AI search, and how an API-first approach can enhance content visibility in the age of generative AI. He offers valuable advice for marketers, encouraging them to focus on personalization and to be ambitious in their campaigns....

Lars Grønnegaard, COO and Co-Founder of Dreamdata, joins Mike to discuss data utilization in B2B marketing and the importance of understanding what truly drives sales. They talk about the complexities of attribution in B2B marketing, particularly with long buying cycles, and highlight the importance of collecting and analyzing data, even though multi-touch attribution can be controversial. Lars ex...