Marketer of the Month

🎙️ Athletes Are More Than Players. They're Storytellers, Too. For Will Pithers, Strategic Partner Manager for Sports at Meta, the way athletes see themselves is changing. 🏆 Today, athletes are embracing their roles not just as professional sportspeople, but also as entertainers and storytellers. This shift opens up new ways to connect with fans, showcase their personalities, and build more me...

🤝 Great Partnerships Don’t Just Meet Expectations. They Multiply Them. For Harish Sarma, VP, Business Development & Partnerships at Yahoo, the real value of a partnership lies in what both sides can achieve beyond the original agreement. 💡 The secret? Ensuring both partners are equally invested, committed to the relationship, and willing to allocate the right resources to make it succeed. Wh...

🎙️ Category Creation Starts With Making People Recognize the Problem. How do you market a category that doesn't exist yet? You start by helping people understand why they need it. 💡 Louise Beaumont, Head of Marketing and Communications at Invela Network, shares how category creation goes beyond generating leads. It's about making the market recognize a problem, adopt new language, and und...

🚀 The Future Won’t Wait. So Why Should We? For Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, technology is evolving too quickly for traditional long-term strategies. 📊 Data is growing. 🤖 AI is accelerating. 🔄 Digital twins are becoming more powerful. 👥 Customers and employees are changing with it. The key? Don’t fear change. Embrace it. The f...

🤖 AI Governance Is a Team Sport. For John Hearty, VP & Head of AI Governance at Mastercard, effective AI governance requires more than technical expertise. It brings together data scientists, AI practitioners, communicators, regulatory experts, privacy professionals, and more. 🤝 As AI becomes part of highly regulated industries, connecting technology, governance, privacy, and regulation beco...

☁️ Stop Managing Infrastructure. Start Building Business Value. For Moutia Khatiri, Global CTO for Online & Omnisales at L'Oréal Groupe, cloud technologies are changing how teams work by allowing them to move their focus away from underlying technical layers and toward what truly matters: creating business value. 💻 Less time deploying and patching infrastructure ⚡ More focus on building...

Will Pithers is the Strategic Partner Manager for Sports at Meta , where he works directly with Premier League clubs, Formula 1 teams like Mercedes, leagues, federations, and top athletes to sharpen their content strategy across Meta's platforms. Before this, he was at City Football Group, giving him a rare view from both inside a club and inside the platform. He's helped shape major momen...

💡 What Happens When Financial Transactions Move to the Blockchain? For Laurent Marochini, CEO of Standard Chartered Luxembourg, tokenization could fundamentally simplify how investments are settled. 🔗 Instead of navigating multiple infrastructures and intermediaries, a tokenized world could bring settlement onto blockchain infrastructure, enabling greater speed, efficiency, and cost savings. The...

From Idea to Live Deployment, Faster 🚀 What if innovation didn’t have to take a year to reach the real world? For Colin Payne, Head of Innovation at the Financial Conduct Authority, testing in the right environment can help firms validate ideas, accelerate development, and move toward live deployment much faster. 💡 Shorter time to market ⚡ Faster experimentation 🤝 Expert regulatory guidance By...

🚛 Data Can Show the Trend. Customers Explain the Why. For Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, customer satisfaction starts with one essential thing: listening. 📊 Data and AI can uncover trends and opportunities, but meaningful customer dialogue helps businesses understand the why behind those insights. That combination of human connect...

🤖 Would You Trust a Robot With Your Most Personal Data? As robotics moves into HR, finance, legal, and other data-sensitive environments, trust and data security become just as important as the technology itself. 🎙️ Dianna Wilusz, Vice President of People Experience & Operations at SoftBank Robotics America, explores the human side of working alongside humanoid robots and why familiarity stil...

💼 When Your “Non-Tech” Experience Becomes Your Tech Advantage Sometimes, the experience you already have is more valuable than the experience you think you need. In this snippet, Raji Behal, Head of Western and Southern Europe, UK and Ireland at Klarna, shares how her 14-year journey at Macy’s, from buyer to leading one of the largest e-commerce sites in America, unexpectedly opened the door to p...

🚀 Great Technology Isn’t Enough A technology can be market-ready and still fail to reach consumers. In this snippet, Pinar Ozcan, Professor of Entrepreneurship and Innovation at the University of Oxford, explains why successful innovation depends on more than technology. From political conditions and the right promoters to a strong ecosystem and industry giants paying attention, adoption is a muc...

🤖 AI Isn’t Expensive. Bad AI Strategy Is. How do you make sure your AI investments actually deliver value? Rakesh Doddamane, Leader – Generative AI / Responsible AI & User Experience at Philips, explains why organizations need to evaluate ROI across the entire AI value chain, from demand intake and data to implementation, scaling, AI literacy, and responsible AI. 💡 Start with value. 📊 Measu...

🚨 Risk Doesn’t Stay Inside the Bank. So Why Do We Manage It That Way? As financial data moves from banks to aggregators, third-party providers, and beyond, risk and liability move with it. 🎙️ Louise Beaumont, Head of Marketing and Communications at Invela Network, explains why managing open finance risk requires a network-wide approach, not isolated point solutions or bilateral agreements. 🔗 See...

🧪 AI Is Reshaping R&D From Discovery to Decision-Making From synthesizing millions of scientific articles to exploring new formulations and enabling smarter decisions, AI is becoming an integral part of the innovation pipeline. In this snippet, Dr. Satyajit Wattamwar, Data Science & Digital Expertise Leader at Unilever R&D, explains how different AI models are helping accelerate innov...

🎙️ When Business Moves Faster Than Technology Innovation can transform customer experience, but only if the technology is ready to keep up. ⚡ In this clip, Vishnu Acharya, ex-Head of Network Infrastructure EMEA at Uber, shares why the gap between business ambitions and technological capabilities can become a major risk. 🚀 From autonomous vehicles to next-generation delivery solutions, the opport...

🎙️ Breaking Into Creative Technology: Where to Start? What does it take to build a career in creative technology? 🚀 In this snippet, Andy Hood, VP of Emerging Technologies at WPP, talks about WPP’s apprenticeship programme, which has now welcomed nearly 50 people across three cohorts, and why it can be a powerful accelerator for aspiring creative technologists. From apprenticeships to university...

🎙️ Data Doesn’t Just Inform. It Accelerates. ⚡ When data meets AI, insights move faster, decisions become sharper, and businesses can react with greater agility. In this insightful clip, Ivan Branco, Head of Information Management, AI, and Analytics at Volvo Group Trucks Operations, explores how dashboards, control towers, digital twins, and AI-powered simulations can transform the way businesses...

Beyza Koyas is the Global Chief Marketing Officer at BNP Paribas Personal Finance , one of Europe's leading consumer finance companies serving over 25 million customers. She started her career as a mechanical engineer before discovering her real passion lies in understanding people, which eventually took her across Turkey, the UK, and France in roles spanning marketing, sales, product development,...

🎙️ Adapt or Risk Losing the Customer Relationship 💡 “Adapt to survive” isn’t just a strategy, it’s how organizations thrive. In this insightful clip, Harish Sarma, VP, Business Development & Partnerships at Yahoo, explains why brands, broadcasters, and rights holders can’t afford to leave their customer relationships in someone else’s hands. 📩 Innovation starts with owning the conversation,...

🎙️ Open Finance Doesn’t Have a Data Problem. It Has a Confidence Problem. Who can see where your data goes once it leaves the bank? And who is responsible when something goes wrong? In this episode, Louise Beaumont, Head of Marketing and Communications at Invela Network, breaks down why banks, fintechs, intermediaries, consumers, and regulators all face different confidence gaps in open finance....

Conny Ploth is the AI Transformation Leader & Entrepreneur at one of the world's largest banks, where she leads AI adoption across the entire organization. With 20 years of experience sitting at the crossroads of business, technology, and data, she has built a reputation for turning big ambitious ideas into things that actually work in the real world. She is recognized as an SW50 Spain Top...

🎙️ Making AI Governance Smarter, Faster & More Collaborative What if compliance didn’t have to slow innovation down? In this insightful clip, John Hearty, VP & Head of AI Governance at Mastercard, explains how intelligent standardization and automation can accelerate governance, reduce compliance effort, and manage risks around efficacy, fairness, and transparency. 🤖 Smarter governance ⚡...

🎙️ When Should AI Be Trusted to Take Action? AI can identify problems. But should it be trusted to fix them? In this insightful clip, Vishnu Acharya, ex-Head of Network Infrastructure EMEA at Uber, explores the next frontier of AI in infrastructure: moving from identifying potential incidents to letting AI agents take action. 🤖 The challenge? Making sure the data is 100% accurate and actionable b...